Tag: MAGA

The Lies of the Biden Economy: Claiming Covid jobs as economic credit for a Marxist government

Calling someone a liar and a typical political thief is one thing.  But in the case of Joe Biden and his Marxist handlers, to have proof of it is something else.   The economic numbers for Biden are not good and, in many ways, getting worse because not even the communist media will carry water for him as they have.  When they try to tell us that he was legitimately elected, remember what I did as the very first thing.  My wife and I packed up in our RV and went out into the desert to think and get some perspective, which I needed.  I remembered some of this as recently, my wife and I traveled to Cleveland for a fast-draw competitive event and lived out of our RV for an extended period.  We were watching Trump’s speech in New Jersey, where he indicated that he would make a play to win some of those heavy Democrat areas.  It was raining outside, and we had an exceptionally cozy evening together.  We were talking about Trump returning to office and thinking of the first few months of the horrendous Biden presidency, where the shoe was on the other foot.  Since we were so political, we were among the hundred ones, which had been made clear to me.  So we went to the desert of New Mexico to consider what to do next.  I made some adjustments to my life as a result, and then there we were, watching Trump from that same RV a few years later with the rain pouring down outside after a day of shooting and lots of gunsmoke, and the truth was all coming out on Biden.  We knew Biden didn’t win the election with 81 million votes because we had traveled extensively, and they were nowhere to be found.  The Biden people had lied about their election and their presidency, and we were the first to see it.   Now, it was obvious to everyone. 

That same process occurred with Biden’s economic numbers.  We all know we had a much better economy with Trump until the Covid virus was created in a Wuhan lab and released to the world by not only the Chinese but the global communists at the World Economic Forum who wanted to distribute the China model of communism to the world with a Great Reset had wanted to stop that excellent Trump economy hurting him during an election year.  According to Department of Defense reports now, COVID was a bioweapon, and they released it during that year, as they had been planning to destroy Trump’s economy and make their power move for global domination.  Things didn’t work out as they had imagined, and world domination wasn’t happening. All those lunatic billionaires retreated to their hiding places in Davos, and the world tried to somewhat return to normal, hoping everyone would forget about it, even though millions of people had died along the way.  We are all still coming to grips with that tragedy and our government’s role in the scamdemic.  The contents of that contemplation are still considered a massive conspiracy theory, even though the proof is all around us and was all along.   Those same forces wanted a puppet president and found one in Biden. They put him in place with massive election fraud done behind the veil of COVID-19, which allowed them to do so.  This is an element they would not have in 2024, as people are just waking up to deal with all this terrible news, most evident by the Biden economy, which was harming people at every level of society.

Oh, I know, these are hard to think about for people who want to take their kids to soccer practice and buy their next steak dinner off Amazon.  I had a front-row seat, and I think about these things in ways others don’t, so it doesn’t matter when people realize that they have been scammed by a massive government conspiracy centered around the United Nations trying to push Chinese communism to every corner of the world through corporate influence and international finance.  But the truth is easy in this case: the Biden administration has been lying about their economic recovery, saying they had created more jobs than any president in the history of the world, and even skeptical people have been scratching their heads, wondering where they were.  Well, they were the jobs destroyed during Covid, when these same con people convinced President Trump to turn off the economy to save lives, which he did—resulting in the biggest con job the world had ever seen.  And once Trump was out of office, and all the political rivals of Biden had been hunted down, prosecuted, or thrown in jail, the Biden people had to finally give up on Covid as a cover story because the world was coming apart in anger over the issue.  If the Biden people could have, Covid lockdowns would still be happening, with the “new normal,” as they used to say.  But people realized there was a thing called the Constitution, and the lockdowns were illegal.  And the governors across the country were losing their cases and had to reopen the economy. 

Along the way of that reopening, the jobs that the COVID lockdowns had destroyed became open again, and those are the massive job creations that Biden is now claiming his administration has created.  They are saying all this with a straight face and expect the public to accept it without question.  That’s how stupid they think we all are.  And how malicious they are and how much they have lied to everyone.  Even with all the scrutiny, they believe they will get away with lying about their job numbers without the context of a pre-Covid lockdown reality that returned to normal in the years following during the Biden administration.  The Biden economy has been a disaster, as any socialist economy would be, and that has been their policy, and the measures have been obvious.  Their lies about the job reports are much worse because people know better.  But think that if they will lie about these job numbers, what else they have been lying about that is that much harder to prove?  The only thing preventing people from seeing the truth is that they won’t believe it because they can’t imagine that people are that evil and malicious.  Yet, they are, the Biden people.  They are cruel and malicious.  And slowly, people are realizing it.  That’s why people were camped out in New Jersey to see Trump give the same speech over and over, and even Fox News carried the whole thing from beginning to end.  There were over 100,000 people at that Trump event, and it did terrify the political left and the uniparty.  Even with all the crazy court trials, nothing was stopping Trump, and the writing was on the wall.  People knew they had been lied to about Trump and many other things.  And they wanted a change; they wanted their good economy back.  And they were done with Biden and his con artist lies.  They have started to admit to this, which was the first step in solving the problem for good. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Getting Rid of Herbie: Why Trump’s economy will be so much better than Biden’s

This will likely be one of the most valuable things I will ever tell you.  It’s worth a lot of money to many companies all over the world, but not for the reasons they think.  But on the topic of why Trump’s economy will be better than Biden’s or that Biden and Obama’s economy was worse than Trump’s and why, you have to understand the very nature of all communist and socialist governments.  It’s why, even with over a billion people in China, they still have a GDP that is less than America, with 2/3 fewer people. It is one of the most significant crimes happening in the world; it is not strictly against the law, but laws are created to preserve its nature.  That trend is expressed in the classic book on efficiency called The Goal by Eliyahu Goldratt, which deals with the Theory of Constraints and how to deal with them.  Goldratt is the Jonathan Cahn of business books, and he has a series of them that many companies worldwide have sought to improve their lives in some way, and for all the same reasons that people pursue religion.  They don’t necessarily want to fix anything, but they go through the motions, hoping to trick God into letting them into the Heavenly Gates at some point.  And that is the approach that many people have with The Goal.  On the surface, it’s a pretty good book with a fictional narrative about a plant manager with minimal time to turn a company around to start making a profit.  But behind the scenes, it’s a soft sale on communism that has infiltrated the marketplace over the last several years.  The goal is to identify the constraints in your manufacturing process and manage them instead of trying to jam things through them. 

When I talk about The Goal to people, which happens all the time actually, I tell a story from the book where a bunch of backpackers are hiking to a destination, and they have a big fat kid named Herbie who is holding up the rest of the hikers from reaching their destination on time.  Since Herbie is fat, not as strong as the other kids, and has a hard time carrying a heavy backpack through the wilderness on a long trail, the kids behind him bunch up to his back while the kids in front of him pull way out ahead.  They arrive at the destination many hours ahead of Herbie and those behind him, and the goal of the exercise is to have process flow built around team cohesion.  So, the story’s purpose is to find ways to lessen Herbie’s burden on the group and to pace all the activities to those limits.  For instance, don’t force Herbie to carry the heavy backpack because it will just slow him down.  Have those who can take the backpack do it for him because, as the communists say, “those who can, each by their means,” and all that.  Once you realize that people reading the book, especially government types, are using this Theory of Constraints to hide their laziness and incompetence and trying to sell it as an efficiency tactic.  Without question, constraints are a genuine thing.  But how you deal with them is something I’m afraid I have to disagree with most of the world emphatically.  Constraints are meant to be managed, not yielded to, and the point of The Goal is to find out what they are and build everything around them. 

See the problem here, lower your expectations and live with the limits of Herbie

In my worldview, I advocate for removing Herbies from the process. I believe in finding individuals who are about 100 pounds lighter and can carry a heavy backpack. I don’t believe in forcing the rest of the group to slow down for slow old Herbie.  I say remove as many constraints as possible with good, competent people.  But to do that, we must acknowledge that all people are not equal.  Some people are better than others, and in a business environment, this is the opposite of what political trends have tried to create in the world. They emphasize equity and inclusion, not performance and competency.  And you can see this in the performance of the world today, from your local drive-thru to the store stocker at your local grocery.  In my view, the Biden administration is all about creating a society of Herbies. In my world, I would encourage them to be the first to be fired or pushed out of your work culture.  Rather than building around the Herbies, I would say to get rid of them and replace them with someone faster and better. This goes against almost every unspoken rule of our modern world.  However, the government, especially under Biden and Obama, is all about putting as many Herbies into your system, so it’s no wonder their governments are much less efficient and covered with slowness and waste.  They have made it pretty much illegal even to judge the performance of the Herbies of the world. When you want to understand what has happened in the world to slow everything down, The Goal, as a book, has captured the problem well.  But not for the reasons it intended to define the Theory of Constraints.  Lazy losers in the world and incompetent people afraid of competition have been empowered by it to prevent performance from being the measuring criteria and instead made group cohesion the mode of operation as a central value. 

Don’t learn to live with constraints. Improve them or get rid of them all together

During his first term, Trump thinks about Herbies the way I do.  He brought free market capitalism back to the markets where competition drove expectations for about three years until COVID-19 was invented and released to tamper with the 2020 election and get a Great Reset to all global markets influenced by the communists at the World Economic Forum.  And the American economy flourished under Trump.  But the policy of Obama and Biden, which is attached to global communism, China style, and corporate control superseding elected governments, wants a society of Herbies that they feed with welfare checks and entitlements because it gives them more centralized control over mass populations.  If they can sell that inefficiency to the public as “efficiency,” you can bet they will try.   So few people understand why Trump’s economy was, and will be, so much better than Biden’s.  Most economists don’t understand it; they have been taught only one way of viewing economic value, so they are oblivious to what Trump will do, which differs from Biden.  However, the real difference is that any good economy or company trying to implement a process will seek to eliminate as many Herbies as possible. And if they do have them, to mitigate the damage they cause to others by slowing everything down.  Speed is our friend in a thriving economy and successful business.  And rather than manage around our Herbies, we should get rid of them whenever we spot them and replace them with someone much faster and more competent.  That holds of a machine or even a business model.  If speed is not the emphasis, then incompetence becomes the breeding ground of fools, and you end up with horrendous economic numbers, such as we have seen with Biden.  The fix is easy, but it is something the government doesn’t want to see happen as they attach themselves to the global communist movement where Herbies are made, not managed.

A much better world, one without Herbies

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Nature of Power: Bill Barr endorses President Trump

I will tell you something likely more valuable than anything you’ve ever learned about the nature of power.  And you can use it in infinite ways every day of your life.  But I can tell you that President Trump understands it very well, which is why he should be in the White House representing us in our Constitutional Republic.  I think I tell this story at least once a week; when I give speeches here and there, I usually talk about the nature of the gunfighter at the bar with his back to the room.  I’ve also done a few videos on that trait, and it’s the secret to all power in all interactions with any lifeform, anywhere in the universe.  The gunfighter knows that the room he is in is a bunch of cutthroats, criminals, scum bags, looters, and parasites of all kinds because that is the nature of all life as God designed it.  Life was meant to feed off life, so why would anybody assume otherwise when dealing with others, even on intimate matters?  Perhaps my perspective has much more to do with it than most people ever experience.  I had a pretty wild beginning to my life, and it has been quite a ride along the way.  But I have known quite a few “hit men,” personal assassins who made a living killing people.  And the courts knew all about it and encouraged the behavior.  From them, I learned a lot about human behavior that they don’t teach in college or any other way.  Certainly not from the church pews.  People are always looking for ways that they can rob people of something, so they never think to kill them first.  That is why the gunfighter, who is known to all to be a threat to everyone’s existence, does not get shot in the back while he’s at the bar.  He knows that everyone in that saloon wants to find some way to get something from him, and if he’s dead, then he’s no use to a parasitic society.  People would instead make friends and build alliances to their advantage rather than take responsibility for actually killing someone and removing them from consideration for existence.   

That’s how it is with Bill Barr, the former Attorney General for President Trump, who was America’s top cop. After spending much of the last three years as a devout Never Trumper, he recently gave his endorsement.  It was never President Trump’s job to go out and repair his relationships with people, as the world assumed would have to happen before Trump could ever think about getting back into office.  No, Trump gets it and understands the nature of leadership in ways that very few people do.  Bill Barr and everyone else will always do what is in their self-interest.  They don’t do things because they are ethically upright or morally sufficient.  They do them because they want to survive, and they hope that by looting off others for their sustenance, they will find a way to survive the day.  It is always their first and only genuine concern.  Most people spend their entire lives trying to make friends so that they can perform this essential task.  Very few people ever figure out the truth or have the courage to understand it.  But Trump does, and now that he’s the leader of the Republican Party, everyone who wants to be relevant has to come to him to kiss the ring. 

Our entire education system, even at the collegiate level, is based on this premise of friendship.  We are taught to make friends to be successful.  When the truth is, if you make yourself into something valuable, everyone will be at your door looking for some way to appease you.  Even killers, cutthroats, and maniacal lunatics of a vile reputation.  Trump knew Bill Barr and his “lethargic” fat ass would be there ready to please, to be on the right side of power.  So when Barr gave his endorsement at the end of April 2024, after all the terrible things that had been done to Trump through the court system and the Uniparty of the American government, along with the betrayal of the Deep State, the Administrative State, and every criminal conjured up by ill intent, and Trump survived them all, Trump did not feel he had to please Barr with nice words and appreciation.  He made fun of the loser because what’s Barr going to do?  He wasn’t trying to help Trump get re-elected; he was trying to use the President to stay close to power himself, just as I say about the gunfighter with his back to the room.  People don’t kill you when you are a person of absolute power.  They try to use you for their lazy reasons.  And that is a universal concept.  If a bunch of aliens landed from another planet, far away from their home, they would do precisely the same thing.  If their technology did not give them decisive power over others, their first relationship to existence would be appeasement.  Many would assume that if he wanted to win as the President, Trump would have to be the most popular guy, so the power was on the shoulders of those who might give that friendship and make him powerful through those relationships.  And that everything in life was built upon the foundations of “whom you know” and how they can help you.  And, of course, this is all completely wrong, and people have been taught all the bad things about the power of human relationships and what motivates them.   Appeasement and friendships are not power. 

Trump always knew, just as he understands about all the boot lickers who are around him now, that people like Bill Barr have no real power on their own, so they always need to appease people like Trump.  It is not the job of Trump to reach out and appease people like Bill Barr, Mitt Romney, Paul Ryan, Fox News, or anybody in the world for help.  Once power is established, by whatever means, they will all come to you whether you want them to or not.  They will likely bug you day and night for your whole life to be your friend, giving you little time for anything else.   And what is this power that offers such an advantage?  Well, it comes from value.  When you establish value, whether as a person, services rendered, or thoughts from your mind, people will want to take some of that value from you.  So, the power comes from the things you have in life that other people want.  You can be considered influential if you have things others want to steal because they all do in some form or another.  Even the fraternity brat from college who let “the one” get away from a one-night stand and marries the woman his mother told him to, the compliant sorority sister that would make the family proud, who grows up to become a plump Ohio celebrity at the area wine tasting with Jimmy Buffett playing in the background.  And that guy spends the rest of his life befriending that lost woman’s husband so that he can at least know something about her life and stay close, even if she completely forgot about him.  Power is in those who have something others want.  And the more you gain in life, personally, the more power you will have by default, and the rest of the world, filled with Bill Barrs of all kinds, will always come crawling on their hands and knees to your door looking for friendship with endorsements of all forms.  And it will happen so often that it will drive you crazy with their pesky nature.  But few understand the rules of the universe, much to their detriment.  But Trump understands fully and well. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Judge and Judge Often: Don’t get hung on a cross or be destroyed like the Indians–punish evil and make them pay

Here’s my thing: we’ve been too friendly to the Marxist movement behind much of our social interactions.  There are a lot of people upset with me over my recent smoke shop article and find my anti-pot stance intolerable.  Hey, I told everyone back in August 2023 how it would be before a bunch of losers and lobbyists worked to make marijuana legal.  And if there is an edge to me now that people didn’t notice so much before, it’s because of things like this.  I have watched the pot movement grow over the years by these hippie flower children forces that have been gaining ground since I was born, and I never liked them.  I treated them fairly, but their intentions were always to take and take more, no matter how much kindness we gave them, and now they are going for the destruction of our country, and they aren’t shy about it.  And now that pot has been legalized in Ohio, a place I call home, I consider it an act of war.  And anybody who has looked up my past and researched me already knows my position.  There is a lot of violence in my wake over fighting pot in my various communities.  I have been evident in my position, and I could tell stories all day about my long life fighting against it that have much more relevance to people now with the context.  There are lots of police, mayors, and commissioners who hear my name and know the trouble, and they’d rather forget about it.  These were not things done in secrecy; it’s all been well documented.  But this whole “you do you, and I’ll do me” libertarian nonsense isn’t going to work for me.  So the pot heads brought it on themselves; now that they’ve brought that stuff overtly into my community, pot is the new “Lakota Schools,” for me.  Locals in my community will understand what that means.

One thing you will never see in front of one of these smoke shops selling marijuana paraphernalia is a nice car.  People who do dope tend to be lazy losers who drive beater cars and look like the kind of people who can barely get out of bed in the morning.  Anybody who thought they could replace good business in all the vacant strip malls with these smoke shops and that it would be “good for our community” was not thinking straight.  When people say to me, “Who died and made you king,” here’s the deal: if people are free to rub pot consumption in my face, then I am free to cast judgments on it and the people who use it.  For me, there is no blurred line on pot consumption because it’s the sign of a society retreating to the primitive, to follow the Vico Cycle back to the village hut of compliance to a tribal council, and is the opposite of freedom.  Consumers of pot are weak, and they are seeking to justify it with a chemical substance that hides it from the world where they should be working to make themselves better.  So when people tell me I should be like Jesus and “Judge not, that ye be not judged.” (Matthew 7:1), I say, look what happened to Jesus when he was hung on a cross crying for the Father not to abandon him.  Don’t end up hanging on a cross.  Humans can bring whatever meaning they want to religion, but I’m not OK with the teachings of Jesus if people think we aren’t supposed to judge lousy behavior or punish people for it.  I’ll stick with the Old Testament, thank you. I say, “judge and judge often,” and punish those who intend harm to you and your society.  And any advocate of marijuana is intending harm to our society.

I warned everyone of the old hippie notion of “live and let live.”  I’ve told everyone the truth about how the KGB and the CIA worked hard to import communism to our college campuses, just as they are now with the anti-Israel movement, to erode the foundations of our youth.  The concept of “let’s party” was revealed in the excellent Ayn Rand book We The Living, a youth movement meant to usher communism into their society in Russia.  Ayn Rand would know because she had to flee her homeland and her family to escape it.  And all that nonsense was brought to America in the 1930s with Roosevelt’s New Deal policies, and it culminated in the 1960s with all the campus riots.  And it’s still happening, festered on by people like George Soros, who fund a lot of this destructive behavior among people willing to take the easy money and bring chaos to our streets, to submit to communism.  And pot is one of those strategies of communism against America.  The intent was to weaken our youth and our Biblical culture of values and to fall to communism because everyone was too stoned to fight back.  That is why I have such a hatred for the stuff.  I’ve known this for a long time.  I feel this way because I read a lot.  And I don’t take attacks against my country kindly.  And all drug consumption, even alcohol, as far as I’m concerned, is an attack.  The legalization of pot is meant to destroy the concept of civil society and replace it with a bunch of stoned losers who won’t work, won’t lead their families, and are no good to anybody for anything.  Yes, I will judge others, and I will judge often. 

I ordered a margarita with some friends at a fancy dinner the other day.  People around me at the table were shocked because they knew my position on drugs.  Occasionally, I’ll drink something with alcohol in it because the texture of the drink makes it interesting.  I’ll occasionally sip on a wine as well.  But not very often, and never to get drunk.  In a long list of people who have known me over the years, nobody will ever be able to claim that they saw me drunk and disorderly.  I was always the one who was sober and had my head on straight, even when I spent time with some very wild and crazy people.  In my church, there was an epic battle between them, my congregation, and me over communion.  If not for the church, I likely would have never tasted a drop of alcohol.  I was never OK with the cannibal ritual of eating the symbolic body of Christ and drinking his blood, which is a Roman way of bringing all the religions of their empire under one roof of Christianity.  I’d rather not sacrifice people to the powers of the universe in any way.  And I’d always recommend staying sober to do it.  But with pot, there is no redeeming factor.  Like many people have said to me recently, “But the Indians did it.”  Yeah, that’s my point.  Most of them ended up dead and eradicated from existence, with their culture destroyed.  See a pattern?  There is nothing good about pot smoking, and anybody who is trying to sell it to you is trying to destroy your culture.  And there is no compromise with it.  If people want to bring it to my front door, they will get what they get.  Now that they have, I am much less tolerant of their other behaviors that I find objectionable, and they will hear from me about it often.  Because I will be doing what you should be doing dear reader, and that is “judging and judging often.”  And punishing those who have done wrong.  If you want to save your country and not end up destroyed like the Indians or hung on a cross like Jesus, try something different, starting with judging evil and punishing those who commit it.  And look at intoxication the way I do, as a slow way of killing intellect and, therefore, the person that houses it.  And punish it as attempted murder because that’s what intoxication, all intoxication, is.  The murder of a mind. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Let’s Talk About Sex and UFOs: The point of everything, everywhere, all the time

What Tucker Carlson said about UFOs being more spiritual than physical has caused a lot of discussion recently.  Elon Musk took notice and even added to the debate.  But I think when people think of UFOs and life on other planets and our interactions with all these things, we assume all the rules of conduct are applied to our observable universe without considering the still-revealing worlds of quantum mechanics.  A lot is happening in particle sciences with quarks, gluons, muons, and neutrinos.  Every second trillions of these hyper crazy neutrinos are passing through our bodies, and through the earth so fast that they act like the atoms that make up our material world, aren’t even there.  And all these quantum particles point to the very real issue of dark matter and dark energy, “dark” because we can’t see it with our visible light spectrum, yet it makes up most of the matter of our known universe.  So, things get out of control quickly with new information once you ask these questions.  Then, concerning all that, time dilation is very real, where folds of time actually wrap over themselves and behave differently relative to the application of gravity, the mass of a planet, and its position relative to us.  When you have moments of déjà vu, it’s likely attributed to this condition of dark matter folding over on itself with a physical reality that has already taken place but is observed at a different time because of all these attributes we are uncovering in particle sciences.  And, of course, as we go ghost hunting and record paranormal phenomena, we may actually communicate with ghosts who try to interact with us and talk back.  We have assumed that these are characters of the afterlife in a kind of linear format.  But logically, they would trace back more logically to the type of information we are constantly interacting with within dark matter, where the true location of what we call Heaven likely resides.  It is all around us, but men do not see it.

I say all that because of the need to understand these things where science is taking us.  Many of the religions of the world are likely our interpretations of interacting with many characters from paranormal phenomena.  In the Bible, prophets were constantly in a relationship with God who had a lot of concerns about what was going on in our world, even if he could only manifest in a puff of smoke over the gold wings of the Ark of the Covenant under certain conditions of blood sacrifices poured out over the lid with incense burning in the background.  Many of the events of the Bible and other religions could directly be attributed to quantum mechanics and the many lifeforms we are just learning to manage through our interactions with dark matter.  Some of these lifeforms could be massively bigger than us for which we are but a neutrino passing through them trillions of times every second, or much, much smaller, where the contents of an entire universe could be contained in every neutrino, that to our perception is smaller, and faster than anything known in the universe, probably breaking the speed of light by their very nature.  But what is the speed of light if time can actually be warped through dark matter?  So thoughts, feelings, and even politics based on these interactions would have a massive influence over our lives and the future of the known universe, in ways that nothing in science fiction has ever quite figured out.  Perhaps Frank Herbert from the Dune books was dancing with the truth in all its massive assumptions.  But probably, he was just pecking on the surface.

To understand some of these things, I think sex is the best measure.  A nice, attractive couple goes out on a date, cleans up their car, wears nice clothes, and puts on perfumes for dinner, where the food is prepared immaculately.  The wine is poured and consumed with sophistication and small talk to get the couple at ease with each other.  At the end of the night, there is a decision as to whether the couple wants to get into a state of undress and enjoy the human attributes of sex and the good feelings that come with it.  But all along were the sperm and eggs within the man and woman who are waiting in the multitudes to be injected into a situation to meet each other, and they observe the scale of all these things passively without having any fundamental understanding of why things are happening.  The purpose of it all is to inspire human beings to have sex and to make a baby that repopulates the earth.  Who designed that programming? That is the constant thought of religion, but science must increasingly be applied.  That is a lot of effort to make it possible to have a baby.  Most of the sperm that has ever been created, and most eggs in a woman, will never see a real opportunity to fulfill the meaning of their entire existence.  So they will interact with the mating rituals of procreation, the dinner, the dancing, the food, the smells, but will likely never meet an egg to fertilize and produce a child.  Yet, that is the entire purpose of the practice: to get a man and a woman filled with cells and all kinds of biological information to get together and exchange bodily fluid so life could be produced. 

When we look around our world and consider our political options, we are like the sperm looking to do our life’s work but with limited access to the big picture.  We know our impulse to act, and the conditions of our lives may be up to random circumstances well beyond our comprehension.  Yet those activities may have complete control over whether our life fulfillment achieves what it was designed for, whatever that is.  When we interact with and observe quarks, gluons, muons, and neutrinos, we see elements from the big picture without understanding them.  But we will, and I would argue that the purpose of the human imagination is to pull all these elements together for the benefit of everything.  Our thoughts don’t have to reside in our minds but are likely permeating everywhere in the universe’s dark matter on a grand scale.  What we tune into with our individual lives is but a radio of a constant broadcast that occurs over many lifetimes and people who arise to witness it.  But the purpose of the whole thing could be said to be like sex, with all the dating rituals that go on, all the small talk, to get to an opportunity to inject sperm into a woman to fertilize an egg released at just the right time and place that one out of many thousands will have a chance to fulfill its reason for creation.  And what is the meaning of that creation, a baby that has to spend 18 years growing into an adult, only to do the same thing all over again with different participants?  So when we talk about UFOs and paranormal activity, we need to understand that all those neutrinos passing through us have life and concerns contained within them that have information directly connected to the other side of the universe by the trillions.  They impact how we think, what evil or good might occur, and what creative concepts our minds might develop.  But in truth, we have much more to learn about the nature of these things. And it is likely the point of our imaginations to give birth to something new, which the universe is trying to achieve through us, and is likely the point to all life, everywhere, all the time.

Rich Hoffman

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Elon Musk and President Trump: Coming over to the right way of thinking

If I were recruiting people in my life who only thought just like me, I would never speak with anybody.  So, I am always open to giving someone a chance to get it right and to come around to the right way of thinking.  Not all people come to the right way of thinking the same, but in a competitive exchange of ideas, some things are revealed that are universal truths.  So, I am always open to people discovering those truths, even if they come from a background where their thinking has steered them down the wrong path.  And that is the case with President Trump.  I wouldn’t have cared to speak one word to him twenty years ago during the height of his Apprentice show on NBC.  Unevolved playboys never interested me.  But people who make fortunes and then want to do good things with those fortunes do.  And that is the trajectory of Elon Musk, one of the world’s wealthiest people, trading back and forth with Jeff Bezos for that title.  But without question, Elon Musk is one of the biggest influencers on planet Earth.  There have always been aspects of his character that I have liked, particularly the kind of guy who would appear on the television show Rick and Morty and be associated with the Babylon Bee podcast.  However, I was not interested in the guy who loved Barack Obama and the idea of climate change and globalism—and managing supply chains in China.  However, I noticed a change in Musk’s political interests about a year into Biden’s first term.  I wouldn’t say I liked how stand-offish Musk was toward Trump during his first term, so I had a lot of questions about Trump and Musk’s relationship, which was put into context in the recent book Elon Musk by Walter Isaacson. 

It’s exciting to see in that book that the author, Walter Isaacson, was uncomfortable with Musk’s relationship with President Trump over the time he covered him.  This book project is a Simon and Schuster New York thing, and they are all part of the Trump-hating group who find the concept of the President as revolting because it’s a serious disruption to their plans for global communism China style.  So, Walter would look for ways to demean Trump in the text, even though Elon Musk has been moving toward Trump over the last several years.  A couple of things happened to Musk by Biden’s administration that set things in motion for which Musk and many others took for granted in the pre-Covid world of Trump successes.  The biggest thing is that Biden had a big event at the White House to celebrate the EV car market, and there simply isn’t any bigger name in the business than Tesla.  So Musk should have been the feature guy.  But Biden made it all about union labor, and Tesla isn’t unionized and has no plans to become so.  So Tesla was cast out of the White House spotlight, which, from then on, changed Musk politically, and he took a hard turn toward defending free speech and conducting a less rules-based society centrally run by big government bureaucracies.  The Elon Musk of the last three years or so is not the same political Elon Musk from the Obama period going into Trump’s administration, and that is consistent with my observations and what I have said about Musk’s political transition.  Like I said, I don’t hold people to previous assumptions.  As people learn things about the way the world works, I expect people to come around toward a big tent party, so it does not surprise me that Musk is now supporting Republicans rather than Democrats, which many of Musk’s friends find apocalyptic, best expressed in that book by Larry David who thought Musk was casting off a responsibility toward Democrats that he played a central role in.

As I have said for years, there is no way to become a human civilization going to space under a communist flag with mixed societies of socialism as part of the process.  The more capitalist space endeavors are, the more successful they will become.  And that is certainly the case with what Musk wants to do with SpaceX and the Starship program.  Math is math; the more accessible society is, the more opportunities there are for the human race to get into space and still support a positive culture on Earth.  The more socialism and communism there are politically in those systems, the more failure is introduced into all the assumptions. And now that everyone has seen what kind of world a third term of Obama looks like, through the inserted President Biden, people have decided that China-style communism is not their thing.  And people like Musk have moved toward the direction of a big tent version of the Republican Party that is fighting for personal freedoms, starting with free speech.  Musk had been supporting softer versions of Republicans like Ron DeSantis, and as I have pointed out, I have been on presentations online where Musk participated in conversations with Vivek Ramaswamy and J.D. Vance.  So Musk has indeed transitioned into a supportive Republican understanding that America will not survive if the global communists get their way.  Now that the game plan is relatively straightforward, these intentions are no longer a “conspiracy theory.”

There was a part of the Elon Musk book where Walter was disturbed by Musk’s father, a Trump supporter who would send messages to his son indicating that Biden didn’t win the last election, which was stolen from Trump.  Walter writes about all this as if Musk’s father, Errol, was “one of those people,” a conspiracy theorist with one foot into insanity.  The emphasis on the many mistakes Errol had made in his life was something that Walter wanted to make prominent, such as having children with his stepdaughter and Elon Musk and his brother being so upset that they refused to have continued relationships with their father.  But there is more to the story; intelligent people can’t ignore the evidence.  You can’t have corrupted software in society and expect everything to run right. The obvious problems with COVID and the 2020 election converted Musk to a less authoritarian government in America. He is now deeply committed to that pursuit, starting with the purchase of Twitter.  However, the definitions of success are the same, even if the means of getting there are varied.  And when people like President Trump are willing to put everything on the line to preserve our culture, and Elon Musk is signing up to be on your side of things, you open the door and let them in.  You open the door for them wisely, not linger on their past mistakes.  Be happy they have seen the light and are now on your team.  Logic dictates that people will discover the truth if only they can access it.  But it’s what happens after they find out it that matters most, and Elon Musk is now a tremendous advocate for a more capitalist society led by the United States and companies that are distinctly American, like Tesla and SpaceX.  And now, with Twitter being converted to Musk’s “X,” there are many opportunities for greatness that weren’t present before.  But they are now, which will impact the growth of the human race in the months and years to come.

Rich Hoffman

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When You Build Something, There Are Always Lazy Losers Who Want to Take It: Lessons from Yellowstone and What it Means for America

I haven’t changed my mind on Yellowstone being run by a bunch of liberal Democrats.  But as I have said, until a few weeks ago, I had never seen a single episode.  However, everywhere I go, including in the park, everyone asks me if I dress as I do as part of the “Yellowstone” look inspired by the show.  Of course, the answer is no.  I have dressed the way I do my entire life, well before Yellowstone came along.  But as I said, I always hear references to that popular Paramount Network show thrown in my direction, so I thought I’d finally check it out with my wife.  We enjoy watching shows on various streaming services, but usually, there isn’t much time for that kind of thing.  We travel a lot, and I’m involved with a lot, so there hasn’t been a window to sit down and watch a show like Yellowstone, which is now in its fifth season.  But now we’re all caught up over the last three weeks, and I can say it’s a good show.  I get what they are trying to say, and a couple of themes crucial to the consciousness of America are emerging here that are certainly worth discussing.  The show itself, as written and produced by the actor, Taylor Sheridan is quite a commentary on the role and value of American life.  One of my big hang-ups was Kevin Costner, who starred in the show.  He has been in many good westerns, but he also supported Liz Chenay over Trump, so he kept my interest away from the show until I knew more about how his role would play out.  But Yellowstone, in every way, is good stuff, excellent entertainment.  And I’m not surprised that America has fallen in love with the show as the best entertainment that is currently available, anywhere. 

A few years ago, as the Biden administration was put in place by corrupt globalists intent on the destruction of America, I went out west with my entire family to get away from it for a while.  We traveled to Yellowstone specifically in our convoy of RVs, which was the trip of a lifetime.  Along those lines, we found ourselves in Cody, Wyoming, on a hot night in the summer of rodeo season.  So we all went out to dinner from our very excellent campsite and went into town to experience an authentic rodeo, and it was one of the best nights I had ever had.  My whole family was there with me to experience it, kids, grandkids, and others and I hated Joe Biden and his kind of people so much that a night in Cody, Wyoming, was just the right thing for me, which was a very American flag waving sort of MAGA patriotism.  Leading up to that rodeo, we had all traveled through South Dakota, to Mt. Rushmore and Deadwood, around the areas where the Sturgis Bike Rally always occurs, so we were having a wonderful time rooted deep in the heart of America and the kind of people who most make sense to me.  Additionally, we spent a few days in Yellowstone Park, seeing all the famous sites worldwide.  We were in the exact areas where the show Yellowstone took place.  So much so that everywhere I went, people asked me if I liked the show because it reminded them of John Dutton, the way I dressed and walked.  I didn’t know who that was.  It turned out to be the Kevin Costner character, which wasn’t something I took as a compliment.  I’ve also had many local people refer to me as Rip because of my role in the community.  I didn’t know what that meant.  But I do now, and I get it.  I understand all the references.  But the whole time we were at Yellowstone, the actual place, and people were deep in the show then; I hadn’t yet watched a single episode.  But now that I have, and having been there for an extended period, I think I have had a unique perspective on the whole movement in America that is going on behind the scenes, starting with that region of the world and this television show that has managed to capture that spirit in a bottle for all to enjoy.

There are a couple of significant takeaways from the Yellowstone shows that are specific to our times as America struggles to define itself in the wake of an apparent communist invasion that has taken over our government and financial system.  The first is that hard work is the way to bring morality to any good culture.  That is the constant theme of the show, where characters faltering on their moral compass find redemption through challenging work, which always tends to fix anything.  That is very much a message I support, and I am dazzled to see that a television show meant for mass audiences has been willing to tackle this critical issue.  They used to make television shows like this; Little House on the Prairie comes to mind.  And that this show is being made now says more than what might be assumed from a popular entertainment option.  It has the same values as that night at the rodeo I talked about in Cody, Wyoming.  Good stuff!

But the second thing, which is the whole background of the entire show, is the nature of human beings themselves.  It also centers around the premise of evil and what causes it, which is that when you work hard to build something, there is always some lazy loser nearby who wants to take it from you.  When you work hard, parasites always want to steal your hard work so they can have the benefits of what you have built, because they are too lazy to obtain it for themselves.  That something could be land, a woman, a new cowboy hat.  It could be anything.  But the core of the discussion is that there will always be those who want to take value from those who do create it.  And that if you really want to have a civil society, you must protect those with government who produce value.  Not to use government to protect and empower the parasites, and that is the essence of everything the Yellowstone show is all about.  If I hadn’t been there myself and thought hard about these things, I don’t know if it would be so clear.  I don’t know that the creators of Yellowstone were conscious of those traits.  I think Taylor Sheridon left Hollywood to learn ranching out in the flyover states and fell in love with the lifestyle I talked about in places like Cody, Wyoming, during rodeo season, which goes on every night during the summer.  He and the cast and crew were talented enough to capture some of that magic into a magnificent show.  But more than that, likely not to their liking, it is the essential political platform for the MAGA movement with Trump at its head.  The anti-communist political party doesn’t want takers with government alliances to steal what we worked hard to build: our families, homes, and lives in every way.  Because that is the essence of life in the West, what made Western expansion necessary and even justified?  And why do the progressives of our day, the renamed communists from the global Marxist movement, want so badly to destroy our view of Western life?  I dress the way I do to spit in the face of those Marxist ideas.  And seeing the rest of the world catching up is enjoyable, which I’m very happy to see. 

One of my daughters is a professional photographer, and she was with me when I bought a new hat at Jackson Hole.  And I was doing a bit of a photoshoot at the west end of the square, a spot sacred to me because it’s where Clint Eastwood finished the fight in one of his movies, Any Which Way You Can.  People watching assumed I was part of some entertainment company the way people were gathered around me, and people kept asking me if I was a stunt double for Kevin Costner’s character in Yellowstone, which, of course, I said no.  I had never seen the show.  However, for the people in Jackson that day, it was more about the spirit of the show they were thinking about, what it meant to America, and why they were even in Jackson Hole.  They saw me with my big cowboy hat purchased right there on the square with its giant 4” brim, and they wanted to meet the characters they saw on that show in real life.  Because they wanted to see an America that wasn’t fiction but something they could believe in.  Based on my experiences in that actual region, and now watching that show with an eye toward its cultural significance, I think we are in for a promising future in America, where the communists are going to be beaten back from their European roots in ways they can’t even imagine, currently.  And Yellowstone, the show, is part of that process by way of art and entertainment, followed by actual social expectations.

Rich Hoffman

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The Top 1% Are Broken People, Not Elite: What many think is a virtue is really a social dysfunction

There is a kind of permeating fault wired into the human race that necessitates a need for the aristocracy to have meaning and importance over their peers in the destructive pursuit of self-importance.  To my mind, the need for it is like potty training a puppy; the rebellion of defiance of pooping on the floor and then jumping around happily once being scolded that comes from the behavior.  They are undeveloped minds broken toward advanced concepts.  Unfortunately, human beings have not yet developed a proper understanding of the value of such people because we are still struggling with that emotional development, where praise from our parents and peers in society is all important to us.  So, until it’s usually too late, do we come to a proper understanding of the all too tempting notion of measures of importance as understood culturally?  When in reality, the opinions of the masses are rooted in an undeveloped brain functioning from elements of insanity.  We’re talking about the top 1%, as they are often called, or the “elite,” as the media calls them.  They are usually the people most successful in some measurements, but they all have social dysfunction in common.  A switch in their minds that never fully develops gives them the appearance of social maturity, but in practice, they are still unrestricted with critical thinking, which might otherwise guide them toward other decisions.  And because we have never come to grips with this fundamental insecurity that most people have, the social illusion that is the byproduct is that these people are more critical in a social hierarchy, which then promotes these same people to obtain an aristocratic status with ruthlessness and destructive utterances.  In my experience, people who are in the top 1% in our society economically or politically tend to have severe problems in emotional development where the parts of their brains that tell them their problems shouldn’t do something, is undeveloped making them a liability, not a true asset to all social discourse. 

Because we mistake those traits for power and control as virtues, we have not dealt with the core problem of these people other than modes of philosophy that are just as destructive toward a prosperous society, such as Marxism.  The struggle for personal power and its impact on the rest of the world is a long struggle that has always been with us.  But to my mind, our present time is turning the corner toward those assumptions, which is the real merit behind all populism occurring worldwide.  The old idea that a few ruling elites, whether it be a king, a CEO, a politician, a business tycoon, or some other single-point personality, would rule over the masses of society like a shepherd over a flock of sheep is finally dying in our present time, and that has led to mass confusion about the merits of leadership.  What is it, and how does society function with it or without it?  For all this time, the traits that built an aristocracy were valued as special and unique when, in fact, they were essentially broken people who had not yet entirely developed the aspect of their emotional development where such peer acceptance and yearning were not part of a functioning intellect.  As in the example of the puppy, they are not yet potty trained in the world, and their minds are not yet ready to guide anybody toward anything.  That was one of the most important developments of the American system of government, to decentralize authority so that the ill effects of that broken 1% would have less impact on mass society than in other places in the world at different times throughout history. 

Generally, as a culture, Americans resent being told what to do by a centralized figure, more so than other places in the world that have not yet tasted full autonomy of thought.  So they have not yet realized how much better a society is when aristocratic fools are not guiding it from a monastery or corporate influence where the desire for power over many people corrupts the minds of the few in rule over the masses and the perceived power that comes with it.  A truly developed mind with a healthy intellect doesn’t crave that kind of power, so a lack of aristocracy is far more beneficial than having one.  It has taken a long time to arrive at this place, and it took America to give birth to it, but finally, in the world, populism has grown into this expansion beyond the control of the few over the many that have always previously persisted.  So now it is fashionable to question authority and the “elite” who have been running things as long as humans have attempted to organize mass society.  When you get a human being that does not crave power over others, you can be said to be a culture that is being born into a healthy intellect, and its evolution is quite natural and inevitable.  But it’s devastating to those who thought it was acceptable, even those who desired to be those undeveloped few who craved power to fill the vast vacancies of their emotional learning in society.  What is happening now is truly terrifying to them.  But then again so are little puppies terrified when they are scolded for pissing on the carpet.  Just because the puppies are cute doesn’t mean they don’t get hit with the newspaper for leaving their bodily discharge in the walking path of the true owners of a home. 

So, most of the crying that is going on now comes from those little dogs of our society who are whimpering from being scolded.  They thought they were in charge, just like all undeveloped minds assume until they learn the truth.  And for those broken adults who never quite develop, this behavior is more of a retardation, rather than a value.  Still at wine tastings and other social gatherings usually assembled by Democrat types of personalities, the old aristocracy is still a valued commodity, and they crave the leadership of a shepherd in their daily affairs because they, too, lack the confidence to approach life on their own merits.  They prefer to have someone to think for them, and there are always these undeveloped 1% types, “this elite,” who step forward to take on the role.  But most people grow out of such needs to be led and rule over others because their minds no longer value such things once they fully mature.  Yet, such a distinction would have never been made if not for America to provide such an example, where aristocracy and rule over others was not a value system but a rejected premise.  It continues to be the guiding light for populism worldwide, where more people crave to be wolves in their own right, not sheep looking for a shepherd.  Those craving to be our shepherds are often let down by personal failures, which then prevent a healthy society from reaching its true potential.  It was always the perceived “elite” who were the broken minds who got in the way.  And now, in the long evolution of the human race, we are finally growing away from such immature desires.  And our society is improving, even if it is scary to those who thought they were in charge all along.  They are finding out that they never were and never will be. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Danger of Cost Plus Contractor Mentality: Elon Musk and his fantastic views on work ethic

I discovered things I liked about Elon Musk in the recent book Elon Musk by Walter Isaacson, which transcends politics and other sentiments and strikes at the core of all human concerns.  As I read many books, I do not often get to read one like the Isaacson book, where we talk about a character who is essentially a real-life Thomas Edison.  But we’re not talking about him 100 years after his death, but in time, up to the moment.  And as is usual in books like that, there was a lot that I didn’t like.  I have a much different outlook on personal interactions than Elon Musk, and I would say that has caused him many problems, many things that cause him great turmoil. However, regarding manufacturing and productivity measures, I found that Elon Musk is a refreshing and essential character that reflects my core values.  And he’s great for American business.  There are things Americans have adopted from around the world that absolutely disgust me, especially regarding work ethic.  And if there is one reason that I hate, even despise globalism, it is because of its fundamental nature toward Marxism, which I want absolutely nothing to do with.  Elon Musk hates it with equal disdain, even if it took him most of his life to figure it out.  His work ethic was defined while building Tesla, and he has transitioned to SpaceX.  But after reading of his many toils in building those companies and confronting what I would call the vast evil of globalism, I have a lot of respect for him as a person I didn’t have before reading the book.  And it’s something that our government has committed great sins to promote and attach themselves to, and that is the concept of Cost Plus Contracts. 

Cost plus contractors have had it all wrong, all along

The stigma was most noticeable for Elon Musk when President Biden invited EV car makers to a White House event but did not mention Tesla because Musk does not use unionized labor.  And everything about the government points companies they associate with toward cost-plus contracts, which is essentially the anti-business model that has been destroying the world.  The government has no care for reducing costs in anything they do because there is too much power in brokering access to more money for them to apply, which they then transfer to private businesses for the exact control mechanisms.  And that concept has rotted out the core of American capitalism in dangerous and horrendous ways, infecting every aspect of modern American business.  The shell game they play is that costs are always going to overrun, and when they do, you go back to Congress and get more money, or you print more money with Modern Monetary Theory and then apply the extra cash to labor contracts, inflated budgets, and lack of performance.  If something isn’t getting done, Cost-plus Contract entities always throw more money at the problem rather than actually solving the problem.  This is a common issue in most aviation companies, such as Boeing, which has been cultured into accepting a Cost Plus Contract existence for many decades, where essentially, they get paid not to innovate.  But they find themselves in the modern world under the pressures of great competition where Cost Plus Contracts are not the mode of operation for their competition.  And they are drowning in that level of competition presently, to disastrous effect, because they weren’t built for that level of global competition. 

That is essentially what Elon Musk has been facing with his largest companies, Tesla, SpaceX, and now Twitter.  For any company to work right, the first thing they must get under control is the concept employees have been taught by modern Marxists that costs must be managed, and that process never happens if the game is played to turn to government for perpetually more money. This is why I have always been against school levies for public schools; they are all Cost Plus Contracts by their very nature and purposely by those intending to game the system, such as labor unions.  Marxists wanting to crush the American way of life and productivity have advocated this nonsense to the detriment of our economy, and I take it very personally.  I have very strong opinions about this problem, and until I read that Elon Musk feels essentially the same way I do about it, I didn’t know many people who did.  This game of government subsidy, such as we see applied to farmers, is horrible, and it has undoubtedly destroyed the American work ethic.  In companies that are Cost Plus Contractors, there is never an incentive to do anything because they are paid to be failures, to work only to always ask for more money perpetually.  This is why NASA could essentially never get back to the moon.  And more innovations in aviation have not occurred over the last three or four decades.  All the great innovators are snuffed out of the system to make way for more Cost Plus Contract bureaucrats who are as worthless to payroll as a dirty toilet bowl in the local bathroom.  But because of the government’s attachment to perpetual funding, nobody does anything about it, no matter what work is performed, because they get paid to be failures. 

I would say that Tesla and SpaceX are successful because they fought the temptation to become Cost Plus Contract employers.  They are profitable in the old-fashioned way through productive output, cost controls, and delivery expectations.  But they are very much alone in the world of manufacturing these days.  However, it is good to see someone keeping the American spirit of productivity alive on a scale such as what Musk is functioning from.  People can say a lot about the many mistakes in his past and the downfalls of his lifestyle.  I have always liked Howard Hughes for the same reasons that I like Elon Musk.  I can deal with personality traits that many people find uncomfortable.  However, when a person has the kind of work ethic and productive output sensibilities that Musk has, forgiveness is deserved.  And I am thrilled to know to what extent Musk has fought against the connection of Cost Plus Contractors.  That may well be his most significant contribution to the human race.  To stand up against it and win.  Most companies in the world could be successful if they did as Musk has done at his companies and rejected the Cost Plus Contract model.  Of course, the government doesn’t want the manufacturing world to do such a thing because it takes control away from them.  All the colleges teach such a relationship, so most people are lost in dealing with such assumptions.  It’s undoubtedly one of my biggest concerns in the world and has been for a long time.  However, Musk, gaining the ability to bring his work ethic to mass manufacturing on a large scale, has done more to challenge the concept of Cost Plus Contractors than anybody else has currently.  I am thrilled, and my opinions about Elon Musk are much more respectful than I had previously expressed.  His political evolution may have been a moving target, but I like him more now than I would have ten years ago.  But his work ethic is something I greatly admire.  And it transcends political sentiment in every case for me. Additionally, I would say that anybody with a work ethic like Elon Musk was bound to share political opinions eventually.  As most logical people do once they step away from a Cost Plus Contractor’s view of the world. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Secret to Elon Musk’s Success: An obsession with risk and the management of its destructive elements

It’s certainly worth a discussion, although I had been avoiding reading the book Elon Musk by Walter Isaacson, mainly because it was a Time Magazine view of the world, and I tend not to enjoy books like that very much.  I’ve read other books by Isaacson and enjoyed them enough to learn new things.  In this case, Isaacson was given access to Elon Musk for the last few years to study him and learn all he could.  So, it was worth reading about the daily life and details of a person who is often the wealthiest in the world and runs some of the most successful companies.  But politically, I think of Elon Musk as a Barack Obama fanboy and a global greenie weenie.  But I do admire how he built Tesla.  I’m certainly not a EV fan of electric cars, but Tesla has carved out a nice little niche for themselves that I think is valuable.  SpaceX is an incredible company that is doing wonderful things.  I’m a tremendous fan of the Starship program and what has been done with Falcon 9 and the Dragon program.  I appreciate them for what they are, and I think Musk is just a unique personality to continue healthily pushing society places it needs to go.  I think of him as a great case of “dynamic intellectualism” that I talk about with the Metaphysics of Quality and the philosophy of Robert Persig.  But Elon Musk smoked pot on the Joe Rogan Show and wanted to put fart apps into his very expensive Tesla cars, so he’s not my kind of guy and people like Isaacson tend to get the surface qualities of his subjects, but not the real intellectual gist of their value.  However, after reading Elon Musk by Isaacson, the unavoidable trait of the secret to success did emerge without question, which is why I kept hearing about the book from friends and respected business leaders. 

Since the book came out in the fall of 2023, I have had at least someone once a week asking me if I had read the book since I usually read everything that comes out.  But I typically avoid the trendy stuff and lean more toward big-picture things.  I wasn’t interested in another get-rich book by people fascinated with wealth creation viewed through a popular cultural lens.  But so many people were getting the book and passing it out to their management teams, looking for some secret sauce that Musk obviously has.  So when I was at dinner with some very important people at Son of the Butcher at Liberty Center in Ohio, and under great encouragement from those people indicated that I would love the book, I left that dinner, stopped by the bookstore, and bought it just before Barnes and Noble closed for the night, and I promised them the next time I would see them, I would have read the book and told them what I thought of it.  That was on a Thursday night, so by Monday, when I would see some of them again, I had read the book, it’s a pretty big book with a lot of details in it.  Many people had bought the book, but they hadn’t made it very far through, and they wanted to know my opinion on whether to continue slugging through it.  In truth, it was a good book; Walter did a good job for a Simon and Schuster publication intended for static society audiences.  And I would say it’s one of the most important books of our time, for a lot of reasons, which I’ll spend separate articles covering.  But the secret sauce, yes, it was there and in all its glory.  I understood it, and it’s something I relate to. 

Throughout the book, I couldn’t help but think of President Trump when I think of Elon Musk and how wealth has been projected over time.  Trump’s Art of the Comeback from 1997 was about knowing influential people, supermodels, wives, exotic cars, and tall skyscrapers.  And in the part of the book where Elon Musk went through his period of wealth acquisition, Walter Isaacson seemed to be on comfortable ground.  However, in the cover inserts were exciting value changes for Elon Musk.  The things that Musk thinks are successful and what Trump thought was successful have changed a lot over time.  Musk had exhibitions of massive engineering feats displayed in his book, where Trump featured the building of skyscrapers and the New York skyline.  But while the things that wealth could buy as a value may have changed, getting there had not.  Most wealthy people have some prevalent traits they share in common, which is the concern of Walter’s books, especially with Steve Jobs.  What makes successful people successful?  And everyone talking to me about the book wanted to know this.  “If I read this book, will it make me successful?  Can we pass this book on to our super managers and sales teams and learn something from Elon Musk to help us be more successful?”  The answer is yes.  However, knowing how to be successful doesn’t mean most people have the guts to do so.  You can’t cheat that, even though that is what causes most of the corruption in the world—the desire to take the easy way to wealth to have the benefits without the downside. 

The downside with Musk and Trump, along with many others who have done similar things, even Jeff Bezos, is that they are addicted to risk and obsessed with it.   Elon Musk is a classic riverboat gambler who loves risk.  But has the unique personality to be very intelligent enough to know when and how to mitigate risk.  But yes, he is an obsessive gambler who would play Texas Hold ’em’ by pushing all in for every pot, blowing a lot of money in the process.  But in so doing, he would also get the biggest jackpots.  And that’s clearly how he achieved success at the level he did.  Anybody wanting to succeed would have to learn to bring more risk to their lives to have the success that comes from winning big.  A gambler like that might spend a fortune on betting.  But mathematically speaking, people like Musk and Trump know that eventually, things will swing in your direction.  What separates them from everyone else is how much you can take until you fold up on yourself, broke and destitute.  Musk certainly has a personality that could be homeless and poor beyond any reasonable scale because he is a person obsessed with risk.  I get it; I have many of those same traits.  It’s not the money someone like him is interested in.  But its success in risking and surviving, that is.  And without that risk, there would be no success.  Elon Musk would be just another person with Asperger’s and too much brain power, applying it to a static society that is not interested in risk.  They wanted everything safe and predictable and would push themselves by nature as far from the Elon Musk types as they could, to maintain their safe lives.  That’s what makes Walter’s book so good because it indeed chronicles this risky behavior in ways that the public usually doesn’t get to see in people.  But just buying the book wouldn’t make people successful by itself.  What it could do, though, was let people understand that risk is critical to business and how risk is managed is the key to all successful enterprises, which is my general opinion of the book.  Yes, people should read it.  However, they should learn from it how to put more risk into their lives without becoming destructive.  Because there is no way to cheat risk, you either develop a healthy relationship with risk or get standard, predictable results that stagnate and rot you and your culture from the inside out.  Luckily for us, there are people like Elon Musk out there who are making things exciting.  But, there should be a lot more, and maybe yet, there will be.

Rich Hoffman

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