The Deathbed of the Liberal World Order: Giorgia Meloni and the Italian populist foundation

Why is the left so upset over Giorgia Meloni, Italy’s next prime minister? After all, she’s a woman. They wanted more women in politics and in powerful positions. So why are they calling her such bad names, calling her the next Benito Mussolini? Well, we all know the answer. It was never about women or people of color. It was always about making people feel guilty so that they would vote for progressive, liberal policies. And across the world stage, they see people everywhere reject the Liberal World Order as it was designed over the last two centuries and is falling apart in front of their faces. After all, what is fascist about the Brothers for Italy party that Giorgia is now the head of when the party platform was all about family first and nationalism that is such a threat? Well, when a bunch of communists and socialists declare that it’s a “far right” party, they mean that everything to the right of Karl Marx is radical and intolerable, and it’s the same argument we see play out everywhere. And it’s pretty funny to watch all their previous arguments fall apart across the world at the same time. If they really wanted more women in politics, they would be happy and proud of Giorgia for winning such an important seat. Instead, liberals have been exposed as the hypocrites that they always were. They didn’t want women in positions of power or minorities. They wanted liberals and thought that by appealing to their rights, they’d trick them into becoming liberals for all the various liberal parties. And it has all backfired. Instead of spreading Liberalism for the Liberal World Order, Giorgia Meloni is fighting for the rights of traditional Italians and their families. People overwhelmingly voted for her because they supported those values. 

But it’s not just in Italy where a conservative revolution is happening, or women find themselves a prominent part of it. The MAGA movement in the United States has a lot of women who are on the front of a conservative wave that apparently the Liberal World Order thought was just a Trump concept. As I’ve said for years now, Trump was a creation of that populist need. Someone was going to fill it. The 2016 election was supposed to be for liberals about preserving their Liberal World Order, of which the Washington swamp was built, by breaking glass ceilings, so long as the glass was broken by old hippie flower child progressives like Hillary Clinton. They didn’t expect that Laura Boebert, Marjorie Tayler Green, and Kari Lake would be the face of the MAGA party going into 2022 and 2024. Who will be the face of the various Joe Biden impeachments in congress? It won’t be the losers of Nancy Pelosi’s victimhood congress of identity politics.

Marjorie Tayler Green has been slowly building up her brand by being everywhere so that when Republicans take the House, she will undoubtedly be one of the leaders delivering justice many of us have long been seeking. Even though President Trump is still the face of the Republican Party, many up-and-coming leaders are women and minority candidates filling school boards, congressional seats, and governor races with a new kind of Republican populism. This isn’t the party of the uni-party anymore, of Liz Cheney and those types of Republican sell-outs. The political spectrum has moved away from socialism. People listened to lunatics like Ocasio Cortez and other hard-left progressives, and they’ve had enough. This hard right, hard left description was always an invention of the leftist media culture worldwide. People themselves were never that far left. They were tricked into moving in that direction through identity politics. But given a choice, they’d rather have a conservative person of color than a liberal one. And they’d love to vote for women, so long as by doing so, they get a family first, country first representative. That is what the election of Giorgia Meloni exposed. 

An even bigger miscalculation has been on immigration policy, the same stupidity that came straight of the office of George Soros and other global insurgents. They bet everything as members of the Desecrators of Davos on immigrant migration, voting in favor of the party that gave away the most stuff. Angela Merkel in Germany was tricked by pressure from the Green Party into adopting more progressive policies, increased migration, and green energy to hold onto power. She is kind of like the Tim Ryan of Ohio trying to hold off the MAGA efforts of J.D. Vance, who is poised to beat the liberal senate candidate. Only the Green Party was far left, and they drug Angela more to the left because of the political pressure, which was built on sentiment rather than an accurate representation of what people wanted. And those policies have been devastating to Germany on all fronts. And in America, the open border policies will be the stake in the coffin of the Biden presidency. Sure, they cheated to steal the election and put a person too dumb to know where he was in the White House, so they could make all these progressive dreams happen. But what they didn’t expect was for many of those immigrants to come into America and support Trump, at a ratio of nearly 50%. That was not the plan, and now they don’t know what to do. People aren’t going to vote for the kind of socialist hells they left behind. They want the American dream, and it’s clear that Joe Biden is against that dream. Despite how viciously the Administrative State tries to destroy him through legal shenanigans, Trump is their man and will continue to be. 

Populism is forming worldwide, wherever the Liberal World Order has ruined people’s lives, and there is nothing that can stop it. It was never Trump that made the movement. The movement made Trump, and now that people like Giorgia Meloni have seen the playbook on how to beat the Paper Tigers of Liberalism, others are following to do the same. The Liberal World Order is dying and bleeding out. The media is trying to pretend that what everyone sees is not happening. They hope that if they try to call Giorgia Meloni names like some bullies in a public school toward children who aren’t wearing the most popular fashions, they can miraculously resurrect their Liberal World Order from the deathbed. But it’s too late and has been for a while. We are seeing the last gasps of Liberalism as the hippie losers and communist slugs from the previous century dreamed of, and it’s all falling down around them. People do not want the Administrative State of a Liberal World Order run by Davos’s Desecrators. They never did, and that Liberal World Order was so arrogant in their assumptions that they thought they could manipulate everyone to their cause. And they couldn’t. Italy is just the first of many who are turning away from the fantasy of the European Union. That union is being rejected just as Brexit was, and other countries will follow, including France and Germany. The Liberal World Order tried to trick people into Liberalism with racist or sexist made-up guilt. But now, the blinders have been pulled away, and the hypocrisy is evident to all. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Climate Change is the New Huitzilopochtli: They want you numb and dumb to make the sacrifice easier for them

We’re not just fighting political parties worldwide that have different ideas about things. We are fighting the basic tenants of good and evil that have roots into the past many thousands of years, and that evil continues to resurrect itself through the various liberal movements of our modern times. But not since Moses came down out of Mt. Sinai with the Ten Commandments, which started mankind on a path toward self-government as opposed to the worship of many pagan gods, has this evil been so well defined. We see it today manifest as the Biden administration and their connection to globalism through the Desecrators of Davos. But just a quick trip to Mexico City, which was built upon the conquered Aztec capital of Tenochtitlan, will give a clear look into that vast evil as it was revealed to the world in a much more literal sense for all of human history in the various cannibalism cults of human sacrifice that are attached to every city-state culture. Today we call the behavior of the city-states liberal in nature. But in previous times, before evil attempted to disguise itself from this new Judeo-Christian outlook on the world, the Aztecs and Mayas were quite literal representations of how evil worked in the world through the influence of pagan beliefs to sacrifice all human endeavors to their jealous and corrupt yearnings. You can still see much of Tenochtitlan all over the modern city and contemplate what went on there before Cortés came and wiped their culture out altogether, leaving behind only the name of Mexico to remember the culture of the blood-thirsty Aztecs that had a religion that was essentially a mass production facility of death. 

In the center of Tenochtitlan was a giant step pyramid, not unlike the pyramids from the rest of the world, all part of one global culture of sacrifice that, in many cases, predates modern written history. These cultures consumed hallucinogenic drugs and thought they were talking to gods from beyond the grave who needed appeasement through the mass death of fellow human beings. It wasn’t unusual for the Aztecs, led by Moctezuma, to kill many hundreds of people per nightly ritual. Most of those people came from surrounding conquered territories and would be put in fattening pens to make them more delicious to eat when the sacrifices would take place to the God of War, Huitzilopochtli, known otherwise as Hummingbird. Huitzilopochtli was pronounced (Wechilopchee) in the Aztec tongue. The belief was that if Hummingbird was happy, that he would grant them productive conquests of their enemies with supernatural aid. Once the human sacrifices were fat enough to eat, they would be marched up the pyramid to the top, where high priests would lay them out across a sacrificial slab and cut out their still beating heart with an obsidian knife. The heart would be cooked on a heated pedestal for the spiritual consumption of Hummingbird. Then the body of the victim would be cut up into pieces. The heads and torsos would be tossed down the pyramid’s steps to a maniacal crowd below, while the arms and legs would be put into a big pot and cooked as a stew for mass consumption. Although the movie Apocalypto by Mel Gibson covers this kind of ritual well from a Mayan point of view, if you want to see for yourself how these things were done, that is an excellent movie to watch. As brutal as the movie is, it doesn’t come close to showing just how terrible and evil these rituals were and how common they were in a pre-Christian world. 

Well, imagine being one of the people who had to march up that tall pyramid only to be killed at the top and having to watch the people in front of you by the hundreds be killed, to hear their screams of terror, and to be chopped up into pieces while they were still alive and knowing that you were going to be next. To ease their minds, there were members of the priesthood who would distribute a drug to the people being sacrificed called Ithli, which was a mind-numbing agent that would dull their thoughts and make the terrible things that were about to happen to them much more manageable. After all, it was much easier to have the people the Aztecs intended to kill walk up to their deaths under their own power rather than carry them up there, kicking and screaming for all they could muster. In many ways, we take more precautions in modern-day slaughterhouses for cows, so they don’t see what is about to happen to them than previous cultures of human beings did toward fellow humans. So making those sacrifices numb and dumb with drugs was a key to pulling off a successful mass sacrifice. The less people could think about what was about to happen to them, the better the whole event would go. 

Of course, this is the root cause of the same mass sacrifice that liberals use today to appease the same pagan gods, but only now that they changed the names. Climate change is their new Huitzilopochtli, and a persistence global drug culture of legalized intoxicants serves the same purpose. Liberals, the direct descendants of all sacrificial city-state cultures, have given up the pyramid killings of the Mayans and Aztecs and now utilize mass killing through the medical industry and other devices of human harvesting where death rates are encouraged and reckless, disastrous lives advocated for to satisfy the gods of liberalism where individual integrity is looked down on, but consumption of the spirit for the masses considered a lofty goal.   When we talk about globalism, and the evils of the Great Reset, where it’s evident that mass death was the goal, not the deterrent, it’s the same old gods and the same mentality of mass sacrifice to them that we are seeing. It is also why all liberalism is evil; we are not dealing with rational political parties. We are dealing with an evil that inspired Christianity in the first place, the human answer to the thousands of years of stupidity in trying to appease mindless spirits who mask themselves as gods and speak to the drunk and intoxicated maniacally to create destruction and mayhem to all civilization. You can surely see their work in the Biden White House, the many evils that just the Hunter Laptop has revealed. We can see it in the FBI raid of Trump’s home in Florida. We can see it in the open border policies where women are raped daily, children are destroyed, and the drug cartels are empowered with almost a wink and a nod from our own CIA and FBI. And the hatred of America from those globalists who want to kill mass society for all the same reasons that the Aztecs killed their prisoners is much more common than anybody wants to admit. We are not dealing with rational political disagreements here, we are dealing with an evil that has been with mankind since the beginning of time, and America was an invention to destroy that evil. Not to yield to it. We are meant to destroy these sacrificial cultures once and for all, and when it is asked what is behind the MAGA movement of our times, it is nothing less than the destruction of evil on earth once and for all. Anything less would be considered not acceptable. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Caves of Lakota Schools: An email and another attempt to divert attention to Darbi Boddy from where the real problems are

I keep getting asked why I haven’t reported on the big Lakota story. Well, for all the reasons that we saw at the last school board meeting, one of the most intense emails that could be sent to a government body was sent that very day. But in the end, the board was OK with Channel 5 doing a story about a mad mom complaining about fellow board member Darbi Boddy again, who compared her to a school shooter. That was the news at 11 after a day of very interesting information. I received the same email that the board had, so I knew the content of it, and based on that, then the meeting started with a strange executive session; another hit piece by Lakota against Darbi Boddy was hardly a concern. Instead, watching the behavior of everyone involved has been interesting. As I say all the time, don’t listen to what people say; watch what they do, and you’ll learn the truth. Or, in this case, “don’t say.” I am watching how the authorities deal with this email. They have the information, and the clock is ticking.

The silence has been revealing. Everyone in town had this email. I had communicated with Karin Johnson from Channel 5 earlier that morning, so the buzz was……buzzing. Yet the story they chose to do was one against Darbi Boddy, again, about the same trespassing in the halls story they have been pushing. And that story was one that Darbi Boddy could easily say was slanderous, character defaming, and intentionally misleading. It is one thing to have an embarrassed mother of a girl who ended up in the Channel 5 story speaking at a school board meeting. It’s quite another giving school support behind it, and the way the board reacted was almost in relief that the news was talking about something else except what was in that email. 

The email was unbelievably bad, so to answer that question properly, I think it belongs in the hands of authorities to deal with quickly. But at this point, I am more interested to see how all the participants behave, which unfortunately goes well outside the government school of Lakota. So, I have not been eager to report all the details because on this one; it’s more important to see where all the insects go when the light is turned on. Turning the light on too fast will only scare them into hiding, where they stay all the time. One way or another, this email situation was much more significant and demanded that the light be turned on differently. I am more interested in seeing how everyone behaves rather than seeking justice for the few involved. Because what’s at stake is the heart of all public education and the mechanisms of the Liberal World Order. Every vestige of the Administrative State, of government built by the foundations of the Seven Liberal Studies, taught to us from our earliest memories, was at work. The media was at that school board meeting because they were looking for acknowledgment on the contents of that email and what management planned to do about it. Instead, the behavior revealed things about their collective strategy that was very surprising, to say the least. They were fine to sacrifice Darbi Boddy as a fellow school board member as they have been from the beginning with the defamatory rhetoric of a community member. But they were uncomfortably silent on the real matter that everyone was there to hear, and they certainly didn’t come to the defense of Darbi when such an accusation was leveled at her. They seemed to welcome it.

One of the ways you can trace the flow of water in underground caves is to pour colored dyes into the water upstream and see where those colors come out of the cave and into an outside creek or river—doing that gives the study an understanding of how water flows through the complicated crevasses and mazes within the cave that wouldn’t be obvious while crawling through the mud and tight corridors. Sometimes the best thing when you can see that crawling through underground caverns isn’t the best way to understand complicated problems; a different approach is needed. Well, the same thing is true in complex social and political issues that emerge in society. When you want to know the who, what, when, where, and how, you won’t find out that information by crawling in the mud with them. You need to see how information flows through their networks and how they react to it. And then, only then, will you understand the nature of the problem. When it comes to emergencies, I think everyone did what they needed to do. The email itself might be so unbelievable that it would turn out to be complete fiction. There are witnesses, and professional medical staff who are available to cross reference, so there are ways to validate the email. At that point, a small press conference about it would be appropriate, and a cautionary tale, no different than the mom who accused Darbi Boddy of being a school shooter would have transpired. After all, we are dealing with public figures here, and everyone involved should be able to endure a bit of scrutiny for the safety and security of the children in the schools of Lakota. If they are innocent of wrongdoing, they should get in front of a camera and say it. Then move on to the next thing.   But that’s not what we are seeing with this email. We see the lights being turned on; the cockroaches are scattering to their hiding places, only this time we are observing the actions with night vision, and can see the difference between light and dark, and can then trace where our bug problem really is, by first admitting that we have one.

So to all those concerned out there who are looking for justice and information, I would caution you to value information above all else. This is obviously a much larger problem that requires a complete understanding of what we are dealing with. So I have been in no rush to turn on the light for all the reasons mentioned. Rather, I would prefer to see how the colored water moves through the complicated politics of our community and to what walls it bounces off of so that a greater understanding of friends and foes can be established. Because when it comes to schools, their whole point is to provide a safe environment for kids. Schools are not a playground for the adults to make large wages and have an easy time making a living. If the adults involved are more interested in the politics of getting rid of school board members they don’t like or protecting a teacher’s union, then their priorities are all wrong, and they need an adjustment. If the media is more interested in the gossip of local politics rather than protecting children, then we have big problems. And if law enforcement is as corrupt as many people fear it is, then we’ll have to address that as well. But we will never know if we just turn on the light. We need to study the flow of information and see what people do with it. Even knowing how serious that information is, it only gives credibility to the data collected through observations made. It’s not acceptable just to have fears and speculations about the motives of the politics of government schools that are attached to tax dollars, radical leftist labor unions, and global political sentiment intent for the destruction of America. Facts and information are far more critical, and what we are learning is infinitely more valuable. So be cool and watch where the bugs run once the lights are turned on. And you’ll have your answers.

Rich Hoffman

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Ricky Shiffer Attacked the FBI: Don’t get caught playing their game, the way to beat them is to take away their money

The frustration that Ricky Shiffer experienced when he attacked the FBI headquarters in Cincinnati is understandable, just as the January 6th rioters were understandable in their anger over election fraud. But I say to them and anybody else thinking about the injustice they see coming out of the FBI and law enforcement in general, the law is against them. Don’t let them bait you into making a bad move because all they have on their side is the attempt to victimize themselves and gain public sentiment by victimizing their position. Even though he was upset about the FBI raid of Trump’s home, Ricky Shiffer should have been cool and allowed the process to play out, even though the great fear is that these law enforcement types are manipulating the law to cover their own crimes, just remember that they do not have the legal position of merit at their backs. They have no other option but to try to win public sentiment through the traditional “sacrifice of public service” display. But people see what is going on, and the way to deal with these things at this point is through the election process. Fight to ensure we have free and fair elections, then use elections to remove these corrupt people from their positions. That is the case whether we are talking about local issues like public schools where obvious crime and misconduct have occurred. Yet, the authorities in charge are grossly abusing their power, or it’s the FBI office in your community. For me, the Ricky Shiffer story is a local one, it happened in my neck of the woods, and I understand there are lots of people out there like him. They are angry, and they want justice. But, the bad guys know how to twist things to their advantage, and Ricky should have never let himself be drawn into their trap. Because once he was, they could then control the narrative, which is all they really care about anyway, controlling public perception and using their manipulation over the media to continue their abuse of power fueled by taxpayer dollars.

I see all these bad things that the FBI has been caught doing as advantages. I would say the same to the local school board problems or the corruption of a local sheriff, where the law is certainly one way for political enemies but quite another for their friends and associates. Without the measure of a law and order society to compare to, there wouldn’t be any way to really say that things are out of control. And that’s when people like Ricky spring into action when they think there is no hope for justice and that they must take it upon themselves to defeat bad guys and restore order to the world. Part of the plan of how evil works in the world is to drive people toward the sense of desperation that causes them to remove themselves from the best strategic decision and then present themselves in a vulnerable way. From there, then they are playing the FBI game and falling right into their hands. When Ricky Shiffer attacked the Cincinnati field office, he might have made a few people think he was doing a good thing on Truth Social, Trump’s very good social media site. Still, he weakened his argument by allowing the pressure they created to inspire him to move off his already good position and go to them instead of making the FBI accountable at the ballot box with new management. Part of their goal in supporting a Democrat political party in America is to push people into a sense of desperation so that they act against the law because they have been led to believe that it is no longer respected. That is part of the strategy, and during the years of Trump in politics, this impression has only gained more bold action. But that says more about them than it does their opposition, the Constitutional conservatives who have gravitated toward the MAGA movement of populism.   The administrative state, which the FBI is struggling to protect with its bloated bureaucracy and big government ideas, is showing all its cards and building a case for their elimination in the future day by day. Let them make it because they are their own worst enemy.

Ultimately, Ricky Shiffer’s greatest power wasn’t a gun or threat of violence against the FBI. The January 6th protestors didn’t need to raid the Capitol building to prove their point. They were made to feel desperate by the regime in control. We’ve watched the Swamp in Washington attempt to use public sentiment against the protestors, even though the world had watched all through 2020 that liberal rioters were unleashed in all our cities and did far worse. Things go wrong when you get caught playing the game that the bad guys want you to play. The greatest weapon Ricky had, and we all have, is the power of the purse, the funding mechanism to feed the beast. That is where the administrative state is weakest, whether it’s the local school system or the corrupt national FBI. Don’t charge them with your guns and aggression, hoping to bring things to a conclusive resolution with a show of force. The FBI presents themselves with a show of force because it’s the only thing they can do. They do not have the law to their back, and much of what they did to Trump has put them in a bad public relations position. It has cost them far more harm than the fear of the public turning against them and attacking them where they work, like the Cincinnati field office. 

The way to attack is to reduce the size of government, vote for the kind of people who understand that smaller government is the way to go and choke them out of their funding. I know it doesn’t come out very sexy; it’s not like the movies we’ve seen where it’s a three-act play, the presentation of the situation, then the trouble is shown, then there is the climax at the end of the movie where everything is resolved. These legal problems are a running gig day by day and year by year. And if you look at things in the long run, we have learned a lot more about our FBI and their true nature based on how they have acted toward Trump, which has been very valuable. Before Trump, only conspiracy theories were talked about on talk radio at 2 AM in the morning. Now there are thousands of podcasters talking about these crimes from the FBI in the middle of the day all across the country. So, things are getting better the worse they look because now we can see what the FBI and law enforcement is really about. And that information can then help us know why we must defund them and replace them with something much more manageable and better for our society than the thugs of lawless bureaucrats they have become. It’s not a cliché to say that knowledge is a more powerful weapon than anything else, but it’s true.

Knowing what we are dealing with is far more important than whether they followed the law or not because we can then establish intent. And once you’ve done that, you can see the situation for what it really is, not how they want you to see it. And from there, you can decide what to do about it. But when you discover that these are bad people who have been up to no good, don’t let that knowledge rot you to your core with audacious revelation. Be cool, use the law to your advantage and manage them through the power of the purse. Taking away their money is the best way to harm them. That is a weapon that all the guns in the world couldn’t do better. And it’s time we use it for the purpose of good in the world.   It takes money to run all this evil. Take it away from them; then they will have nothing to fuel their activity.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Liz Cheney Loses Big in Wyoming: The Masons, Never-Trumpers, and established order of politics are very confused and want desperately to lash out at voters who aren’t picking them in elections

It was a bizarre proposition from Liz Cheney, after losing in the primary 28.9% to 66%, a massive blowout in Wyoming by any measures, that she compared herself to Lincoln and hinted at running for president. As if she learned nothing from her dramatic fall in coming out against President Trump and being the face of the January 6th Unselect Committee. Just as bizarre was the campaign ad that her dad did for her, wearing a cowboy hat and looking stern into the camera, warning about the destruction of the republic by Donald Trump. Didn’t he watch Mitt Romney do the same thing back in 2016, which did nothing to harm Trump’s brand? The Cheneys are politically savvy; they’ve been around for a long time and served in top offices. Why couldn’t they read the tea leaves? Or was it that they could read the tea leaves but be in denial about what they were saying? Perhaps they are suffering from the same problem that is causing the entire Never-Trumper movement so much consternation, the knowledge that the plan they had for so long in America, to serve the Liberal World Order as they themselves have been calling it, was falling apart and people had rejected it wholesale. Their anger at Trump was really anger at themselves displaced because they couldn’t look in the mirror and apply blame where it belonged. 

Every political age has its own unique circumstances. In her concession speech, Liz tried to brand herself as the Lincoln of our time, even though she was just smoked in a very conservative state in an embarrassing election. Like some unthinking drone, she is hell-bent on a course she learned from her father over the years to put her political head to the grindstone and just barrel through it because institutionalism would come to her somewhere out there defense, and her fortunes would change. That is the belief she has been functioning from. When she turned against Trump and put on the massive show trial that benefited only Democrats like Nancy Pelosi and Joe Biden with the name of a Republican denying that election fraud occurred in the 2020 election, it proved to be a terrible strategy. People saw for themselves what happened, there is plenty of evidence of election fraud during that election, and people saw that it gave them Joe Biden, a loser of a president that has raised taxes, destroyed our economy, destroyed our advantage in the world with fossil fuels, and brought a lot of corruption and scandal to our White House. It’s been embarrassing, and Liz Cheney made herself the apologist for all that bad behavior by trying to put all the focus on Trump. And people grew angry with her over it. 

People can see the evidence for themselves on election fraud and what was going on over January 6th, 2021. It’s not like President Trump owns the opinions of so many millions of people. But people have chosen to favor his opinions over all others, and that option is what has Liz Cheney and many other anti-Trump forces like her upset. Trump is changing the political landscape away from what they thought were the rules of conduct. Republicans would play a role in Washington politics as the flop, while Democrats would be the people’s party of equal rights. So long as everyone stayed in their lane, everything would work out just fine, which is how it was for her father during the Bush administration. Behind the scenes, there were many forces at work, but there was a code that was established by the Masons who founded Washington D.C. of how politics would run in the new country of America, and the establishment understood what those ground rules were. Republicans played bad cop and represented business. Democrats played good cop and represented minority groups and equal rights. But in the Mason lodges around Washington D.C. and in every community around the country were the understandings of the Three Crafts, regarding equality, dependence on others, fidelity to promises, contemplation of death, and duty to others which was the underlying foundation to everything in politics. Republicans and Democrats who were all Masons or involved with Masons through fundraising activities knew the rules. So long as everything stayed on those value systems, everyone could agree to disagree. The Masons were bringing to the New World starting in 1776 a long contemplated utopia, and people would love them for it. 

The crisis came several hundred years later when it all blew up in their face. The more freedom people had, whether in transportation, communication, or education, the less inclined they were to follow the Mason vision for how America would evolve. That rocked the political world, which needed more and more scandals and wars to distract Americans from their information hunger in a free society. When the Masons contemplated how a free society would function, they obviously had not been drawing from successful examples around the world because there was no society previously that had figured it out. But the American Constitution created a truly an unruly maniac that defied the rules of conduct that a polite, “masonic” society would give them. Free will turned out to be problematic, and for political insiders like the Cheney family, it was well beyond their grasp to deal with. That is why they had that lost puppy look in their campaign ads and were tone deaf in the aftermath of the election results. America had rejected them when given a choice by Trump. Never-Trumpers directed their anger at Trump for providing that “non-Masonic” option that everyone in political theater through their mason halls agreed never to breach. But Americans didn’t want to be controlled by the Masons either. And the Masons never planned to control them initially. But Plato never addressed how free people should act; the role in politics was always to have that philosopher-king presence in politics who would rule over people with wisdom and compassion.

Liz Cheney and her father thought that’s what they were, and now people rejected them. They were perplexed, beyond recognition. In the aftermath of her concession speech, it was clear that Liz Cheney wasn’t even close to understanding the MAGA movement, what role Trump played in it, or what would happen next. So, of course, from her perspective and the Mason-driven establishment of America and European political discourse, the world is coming to an end. Thousands of years of planning and manipulating political power behind the curtain were falling apart, and all they knew to do was to be angry at Donald Trump. But all Trump did was offer himself as an option and refused to kiss any political rings. And from there, they hated him. But people loved Trump for it. Trump gave people a choice they hadn’t had before, hadn’t had for thousands of years. And now, all those long-established political forces were unprepared for the blatant rejection. You could see it on Liz Cheney’s face; this was not the political order of the world she had learned from her father. You could see it on Dick’s face, too, during that ridiculous ad he did for his daughter, thinking that the cowboy hat would sell his pitch. We are living in a world where it takes a lot more than that. Political candidates must be much more substantial and freedom-loving, not in token considerations but to their souls. And the establishment is lost as to what to do with this new knowledge. In the Mason’s ideal society of Egypt, there wasn’t a version of Donald Trump, so they didn’t know what to do with populism. And now they are learning the hard lessons history never taught them.

Rich Hoffman

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The Snake and the Mouse: How to defeat the Liberal World Order

I was asked a few times during the North Coast Gunslinging Championships off of Lake Erie where I got my rattlesnake skin grips on my Ruger Vaquero and why I had them. It’s not enough to just say they are cool, for me, as there usually is a backstory. I explained that it was good to be a snake in life, which raised some eyebrows because we often think of snakes as maniacal devilish creatures that are the embodiments of Satan. So as a crowd gathered around my story, I explained that the Liberal World Order designed for snakes to be seen that way in our society because that’s how they see themselves. They get their ideas from Plato’s Republic regarding their ability to be the philosopher kings who rule all of society. One of their big concerns in life is to gain enough social prestige to be considered to be in that category, which is one of the primary aims of government, to be among the ruling class the way Plato envisioned it. They are fine for the rest of society to be scared of snakes because they are like the snake in the Genesis story, the possessors of knowledge of all good and evil who trick Eve into defying Adam and God to eat from the fruit of that tree and bring down the whole kingdom of everlasting life with the knowledge of good and evil, as defined by that ruling class. As I’ve explained many times about John Dewey and even going back to classics like the socialist propaganda book from 1888, Looking Backward, public education itself was designed around using peer pressure to control all the inhabitants of society to do as they are told and to be fearful of the opinions of the ruling class so not to fall out of favor. That is the purpose of the ruling class over all others, which is created for us very young in public education and politics. 

As I continued the story, I mentioned that I recently had watched a snake being groomed as a pet, eating a mouse thrown into its little aquarium enclosure, which I have seen many hundreds of times over the years, but it has always bothered me. Of course, the snake wants to eat. The mouse just wants to live. They are doing what nature designed them to do, one to eat the other. But it is troubling always that humans insert themselves into that process by capturing the snake and being an intermediary. The snake is now dependent on a human to feed it. And the mouse, once put into the cage, has no defense. When the snake decides it’s going to eat it, the mouse has no option but to accept its fate. It’s always a sad thing to watch. The poor little mouse, once thrown into the aquarium, knows it’s over the moment its placed there, and the creature will do everything it can to avoid the inevitable; it will try to dig its way under a water bowl or some other aquarium feature to survive, but there essentially is nothing it can do but wait for the snake to eat it. The only defense it has is to attempt to ignore the snake and live its life normally, hoping until that last moment that it will live life as long as possible. Thus, its only defense is to ignore the problem and pretend that its crisis is not a doomsday scenario.    

My life in this grooming process was never what the Liberal World Order expected. I never developed a care for what other people thought about me going way back to 2-3-and 4 years of age. Therefore, my public education experience was utterly divorced from Dewey’s purpose for it, which was to break down members of society into their various social groups, ultimately to be led by the philosopher kings, those with the highest liberal level of education in society, and to be like the mouse in life, to live in the aquarium of their own making and to accept our fate when the snake decides to eat. Of course, the philosopher kings of Plato see themselves as the snake and the rest of the world as their next meal. That is the purpose of all monarchies, secret societies, every bureaucratic organization, even sports. But what was unique about my life is that I never accepted such an absurd concept as a little kid, and of course, that caused a lot of consternation as I got older and didn’t fit into the socially constructed categories. I never accepted the liberal world order aquarium we were all thrown into. Several times in my life, this relationship with the established order and its expectations of it rattled the participants. In the video above, I tell a few personal stories that are comical where the people trained by the Liberal World Order were disarmed entirely as to how to deal with me. One was a 5-year class reunion for the public school I went to. The other was a big presentation I was a part of with the mayor of Cincinnati, city council, all the big media at the time, and all the powerful money people for what to do with the Banks Project back in the 90s. In both examples, I represented life outside the aquarium, and the rulers didn’t know what to do with me, so they ignored me as best they could, which is a typical reaction. To them, it’s earth-shattering because they think of themselves as the snake, but when they meet someone who does not follow their liberal world order rules, they realize that they are actually the mouse in life, and they freeze and try their best to pretend that their end is not near. And it’s terrifying to them.

The purpose of me telling that story to that small group of Trump flag-waving gunslingers on the shores of Lake Erie was to assure them that the Liberal World Order is not scary. They are easy to beat; all you have to do is not care what they think of you. And once you do, you will gain all the power in the relationship. They have been taught by the Liberal World Order that they are the snake in life and that everyone else is food for them. But when you do not care about their controls, they are powerless to do anything to control you, and in that way, the roles become reversed, and they become the food. Watching them go through their cycles of paralysis when they realize such things is always funny. And when it is wondered about what will happen next in the political world of our current life, that is the ultimate fate for them. They were never the snake but were always the mouse, and they are food to be consumed at our leisure. And now we’re hungry, so it’s only a matter of time. And that is what I told that group who asked about my gun grips. That is how I see myself, and my work with the guns is my own reminder of that fact and the vulnerabilities of the Liberal World Order. Like the snake in the aquarium, we can eat when we see fit, and that reality of the Liberal World Order is the most terrifying aspect in the world. They have trained all their lives that their role was the other way around, that they could use peer pressure to control all of existence. But the moment they run into someone who doesn’t care about their opinions and actually sees them as food, they lose all their power, which is the inevitable fate for them all in the months and years to come. 

Rich Hoffman

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The Root Cause Analysis of All Political Problems: Mankind was meant to have dominion over nature–nature by itself is pretty dumb

The root cause analysis of all political problems is a very ancient one. I would say that it goes all the way back to the start of our present recorded history and likely goes back much further than that. What was invented in America was very special and has been part of an evolution that well exceeds the last 10,000 years, but is best expressed in the opening books of Genesis in the Bible, particularly Genesis: 28 “And God blessed them, and God said unto them, Be Fruitful, and multiply, and replenish the earth, and subdue it: and have dominion over the fish of the sea, and over the fowl of the air, and over every living thing that moveth upon the earth.” I would say until that passage was written in the Bible, put together by the Romans to unite their empire, mankind had been stuck on the Vico Cycle rut that always created a society of perpetual beginnings, moving through the standard cycles of theocracy, aristocracy, democracy, then anarchy. Over many thousands of years of civilization, the Egyptians never figured it out, and they look to have built most of their society on a previously unknown ancient civilization, and what they gained from them was only a fraction of what was. Greek and Roman societies studied the Egyptians, who were essentially oriental in their approach to the everlasting, and saw themselves as perishable, except when it came to the embodiment of reincarnated Egyptian gods born again as Pharaohs. The Romans put together selected parts of the Bible but left out many others to control mass populations in Europe as they pushed their competing religions East into the orient. There has been a lot that went on, but everyone got it a little bit wrong until at least mankind began to think in the way of that which was put in the first pages of the Bible in the Book of Genesis, where God gave mankind dominion over nature. Not the other way around. 

Suppose you dive down with a root cause analysis of all the major political and religious movements of our current time and ask why so many people hate each other. In that case, the problem starts with mankind’s relationship to eternity and the misplaced idea that materialism is bad and that dying into a spirit is good, without question that is the core problem with the current climate change activists. Suppose you speak to them with the cameras off where they are comfortable and unguarded, perhaps with a few glasses of wine down their throats. In that case, they will admit to some variation of the four major religions presented to us by the standard bearers of humanity, Hinduism, Buddhism, Islam, and Christianity. Of those four, all of them view the modern world’s materialism as evil and the ascendency into the world of the dead as good, to leave the material world behind and embrace our spiritual natures. But, and I would cite the great work of the great Peruvian shaman Pablo Amaringo, a hero of the climate change religious fanatics of the world, that the greatest thing in the entire universe that includes quasars, black holes, concepts of a multiverse, anything and everything is the consciousness and imagination of the human being. I don’t say that just because we are all human and we can’t think of anything better due to our own human limits of perception. But in the observations of the universe and the rules that govern it. The creative force of the mind captured in a human form takes the tools of nature and puts them to the best use. The concept of America, while it might have been formed in rebellion against the tyranny of the Catholic Church, guided by what was left over from the Roman empire, what was created, as I often state in my own book, The Gunfighter’s Guide to Business is a unique new kind of human with a different kind of religion in America, where materialism reflects the boundless energy of nature captured and put to practical use by human beings and their wondrous imaginations. And the importance of this is that it has broken a destructive cycle of continued rebirth that has been limiting human development for many thousands of years. As intelligent as the Egyptians appeared to be, with lots of lost technology that we are still trying to figure out, it’s evident that their civilization wasn’t the first to rise and fall. We see those forces at work now in the modern age, violently and with great panic.

The current political order, especially Democrats and progressives, is trying to fit the world to that old religious model of sacrifice to the gods and yielding to the forces of nature. But our human intellect, captured whether on purpose or by accident in the creation of the Bible and passages like those in the Book of Genesis giving mankind dominion over nature, to use the tools of nature to create and perpetuate thought, which looks to be the greatest power in the universe, or the multiverse, then now we see what all the fuss has been about. The world’s religions, as the limits of mankind’s translations, presented them, have not been big enough to consider the true implications of what it meant to be human. To begin with, what role did humans play in the cosmos, and why did they have such vast imaginations? Even though the human being may be very small in relation to the rest of all matter in the universe, which may just be but one little cell in the grand body of God, the conscious reality of that small contribution looks to be the key to everything. Imagine if the cells of our own body decided to allow disease to manifest within us and did not fight them. We’d become sick. And so it is with the schemes of the universe. Our role in the whole thing is not to sacrifice ourselves to the body of nature but to act with our minds to correct nature with our imaginations and ability to think. 

I often point out what a mess nature is if allowed to grow independently. What the human mind brings is conceptual understanding and an ability to organize. Nature by itself can only do so much. It needs the human mind to make it better, and when the Book of Genesis was created as a conceptual faculty of thought, and America was the first time in history it was allowed to be put to use, then great things started happening, and the greatest country in the history of the world formed, and everyone wants to come to it to enjoy what can be done with a free mind and the toolbox of nature to perform great things. Yet, the rest of the world, the nations, and the religions that control them have not yet accepted this new way of thinking, this morality of materialism that runs contrary to all the things they understand about how the world works. I would say that all of them, millions and millions of people over many tens of thousands of years, have been wrong. They missed the point. Nature says that in its chaos of calamity, we can have a Younger Dryas period that has a comet hit Saginaw Bay in Michigan and created a life-ending cataclysm that likely destroyed a civilization that was much more advanced than the Egyptians were, that everything the Egyptians knew was part of the Vico Cycle where much was lost in the translation. But dominion over nature says we destroy the comet before it destroys the earth, and humanity continues to think about big things rather than wasting all their time sacrificing to the gods and trying to catch enough food to live another day. Nature is dumb; it’s not in charge. God, whatever version of God or religion that gives a relationship to such conceptual needs, is a thinking human being that can act with imagination and make nature better. And until the rest of the world figures out what Americans already know and defend it with their guns, they will continue to struggle as civilizations always have. 

Rich Hoffman

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Want to be Free: Learn to wear a hat

The problem is that people talk about fighting for freedom, but often by the time they are voting age adults, they are so beat down with compromise that they no longer know what freedom is or why they should be fighting for it. We talk about it all the time, fighting for freedom. Yet very few people are remotely free in their lives; they have bosses at their jobs, spouses often working at odds with them, and peer pressures in their neighborhoods. Medical professionals always tell us what to do, which was common before Covid became a government policy disaster. Then there are the various governments in our lives, the local zoning board as to whether or not a water garden can be built on our private property, whether a state governor can ruin our lives with lockdowns and other fears of economy, or an executive branch at the federal level who will sign a piece of paper that could actually destroy our physical bodies with a vaccine mandate. Most people are so burdened with obedience to many other people in their lives that they have no idea what freedom is or what they should be doing with it. So it’s hard for them to know why they should be fighting for it or even why they should value it at all. Oddly enough, as I was thinking about all these things, I have grandchildren who are at that magical age of deciding who they will be for the rest of their lives. They were asking about these matters, for which I gave them their first hats and told them why I have always worn a hat of some kind and what benefits it can provide them in the quest for personal freedom and benefit their lives in magnificent ways. 

One of my favorite hat stores in America, at Jackson Hole, Wyoming

It was a pretty good moment to explain why I have always worn a variation of a cowboy hat all my life to my grandchildren because they wanted to know. But the message has value well beyond family advice on how to live a better life, which is worth sharing. I learned early in my life that being unique was a freedom that had value in it, and to protect that freedom when you are too young to fight it off physically and mentally, is to shake off your attackers with audacity. So, I wore hats to declare my own unique look. Being young or old and having hair or not are conditions of nature, but wearing a hat was a proclamation of controlling your own appearance by choice, by invention. Even in the third and fourth grade, I started this process, and I wore my hats even to bed at night, and I found that within that simple measure, I was teaching myself to love personal freedom and making decisions that showed I had control over my appearance and was not a victim to public opinion. Of course, whenever you make such a declaration, people will make fun of you for it. And sometimes, those opinions can be brutal. It is amazing how threatening to people a kid wearing a hat can be, but I heard some of the worst and most violent talk when I was age 10 through 15 that you can imagine, just because I showed up in public places always wearing a hat. But those were some very valuable years because I learned not to care. And as I learned not to be shaped by the opinions of others, I learned to have real independence in my life, which has dramatically frustrated a significant number of people. 

We all wear hats in my family, always have

We were indeed a better society during periods where people wore hats, even though the social stigma favored them, such as during the Revolutionary period with the tri-cornered hats that were common to the day. Or the cowboy hats of western expansion. Then there were the fedoras of the roaring twenties up until the socialist incursions of the 60s. Hats were a statement of independence and control over nature. If it started raining, you could use your hat to shield your head from the elements of chaos coming in the form of weather. If you were balding, you could fashion your own style of cosmetic appearance with a good hat. Hats showed individual taste, they could be whatever color you wanted, and they projected your values to the world. But to those who wanted to reject those values, hats were dangerous because they showed individual expression, which was a real threat to the collectivist intentions of Marxism. Some of the cruelest comments that came in my direction about my hats as a kid came from the drug user class of long-haired hippies and dope smokers. When I wore a hat, it threatened them and their desires for social conformity. That safe place where a stoned mind and social camouflage could insulate them from the opinions of others. They certainly didn’t want to stand out in a crowd; they wanted to blend in. And when they saw someone who didn’t feel those social fears, it truly scared them. 

At that Jackson Hole hat shop, getting my latest one steamed to shape

I told my grandchildren that people would ridicule them for wearing their hats in public. Anything they show to the world that they valued would be ridiculed to no end, and if people could steal their hats and destroy them, they would do it to punish them for even wearing them in public. I explained that people are cruel because they don’t want to live up to the expectations of personal independence and crave to hide in the shadows where it’s safe. Wearing a hat publicly was a declaration of independence and a real threat to their existence. So be ready for anything and everything. But the benefit would be that by the time you are an adult, which will be most of your life, you will have been well practiced in being your own person. Nobody really cares what you look like after age 30, so don’t waste your lives trying to look like a teenager.

Enjoy your life no matter how old you are. Wear a hat that reflects who you are and how much you like it. Don’t let them make you feel bad for self-expression. And by the time you are 40, 50, and 60 years old, nobody will care if you wear a hat in public. They’ll avoid you most of the time, but making fun of you will stop. So the task of being young and out of control of your social circumstances because so many other factors are still governing your lives is to learn not to care what the opinions of others are. And when you do that, you will gain valuable freedom that will spill over into other parts of your life and enrich yourself. To have real freedom in life is to be free of the opinions of others. Once you do that, you can understand freedom’s basic premise and why it’s worth fighting for. A society of people who have worn hats to express that freedom had a better ability to maintain that freedom. But a society of people who care too much about what other people think are not going to understand why freedom is worth fighting for. Because essentially, they aren’t free anywhere in their lives if they constantly fear what the opinions of others are. So as I told my grandchildren, wear your hats. Don’t listen to what people say to you, and learn to love the controversy. Because when people’s opinions no longer control your actions, you can start to see yourself as a free person.

Rich Hoffman

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Bad, Mad Moms Can’t Rule Anything, Especially in Politics: What the real anger towards Darbi Boddy at Lakota indicates

I usually wouldn’t care, but as I’ve said many times, I support Darbi Boddy, who is a Lakota school board member, and there are a lot of mad moms and some strangely testosterone-free dads who just absolutely hate her and are petitioning to remove her from the board with a signature drive. So I’ve been reading some of the comments and listening to their complaints about Darbi more than I otherwise would to see if there is anything to their anger. Of course, there isn’t. Much of what they don’t like Darbi over is the result of their own terrible parenting, which requires some point of reference to consider. First of all, the attempt to remove a school board member with a petition drive is a steep hill. No matter how many signatures they gather, there were still 8 thousand people who had just put her in office, and a judge would ultimately have to rule on the action. So, just because there are a lot of mad moms signing a petition, that doesn’t mean they have any power to remove Darbi from her position, no matter how many of them sign a piece of paper. But let’s forget about that for this article and consider what they are so mad at, why they are angry with her, then consider what impact such people have on government in general. This situation with Darbi Boddy is just one local example of a much bigger problem that creates a lot of noise in all government interaction, the mad mom activist and the reasons they lobby government to compensate their children for the things that they, as parents, should be giving them. When you listen carefully to their complaints about Darbi Boddy, psychologically, what we really hear from them is nothing that Darbi has done but that they are planting a seed of discontent that will put the blame for their own bad parenting on a politician or a school. They crave more centralized authority to mask their own parental inadequacies.

I personally think motherhood is the most important job on planet earth. There is nothing else that comes close to the importance of motherhood. There is no CEO job or President of the United States that has a more important job than a mom in a family. She gives children everything they will ever be; if she does a bad job, the kids will be screwed up for life. It’s a big responsibility, and I think we should support moms much more than we do as a society. But, saying all that, often, moms are just kids themselves. As 20-somethings and 30-somethings, about to the age of 40, people just don’t have enough emotional development to have all the wisdom that children require. Motherhood is tricky business; in the beginning of a child’s life, it’s easy to know whether or not a mom is doing a good job.   Kids need everything when they are born. So if a mom keeps a child from crying, then they could be said to have success in their task. If they are there to help teach the child to walk, dress themselves, and can keep them from crying, because that’s all kids know to do when they are born, then a mom can say to herself that she is a good mom. But, at about age five, that entire relationship changes, and most parents don’t adapt. This second part of the job of raising a child is much more difficult, and most parents, especially in the kind of society we have these days, are not prepared for the task. 

From ages 5 to 15, children need wisdom from their parents, especially their moms. They need to learn to start managing risk and to advance their intellect through many minor bumps and bruises, which will then instruct them how to solve problems when they are adults. But too often, moms are still trying to keep their children from crying instead of teaching them not to cry and to solve their problems, no matter what they are. Kids need wise advice more than a padded room during this period of time, and it is monstrously difficult for moms to make that transition. I call this the “fat ass” phase, where anxious moms overeat because their own childhood neurosis explodes against the perpetual disappointments of the intellectual needs of their children, and it shows in the parents with expanded waistlines and upsized jean sizes. It’s no longer easy to just stop them from crying; what kids need in those formative years is much more difficult than simple pacification, and most mothers fail at it miserably. So they eat too many bags of chips, they divert their attention to too much ridiculous trivia, and when the children need that wise advice, the mother simply doesn’t have it in them. Too often, moms led embarrassing lives up until the time they were married or decided to have a baby, and all the guilt from that previous life comes back at them now that they are in charge of another life, and they just lack the confidence to give wise advice to anybody. 

Those mad moms turn to the government to help raise their children. This momma-age voting bracket is filled with big government disasters of people who were ill-equipped to have children or even be married to a spouse. So they vote for big government to hide their many faults behind government action. So the anger you often hear leveled at a school board member like Darbi Boddy at Lakota is because the parents feel inadequate. They want government to give them cover for their bad parenting skills, and a person like Darbi is encouraging more responsibility. When she takes pictures of kids dressed like prostitutes in the halls of Lakota, violating dress codes, it makes the parents feel bad because their bad parenting has been exposed. I can certainly understand why it would hurt their feelings, but perhaps it should. Rather than getting angry at Darbi, perhaps the right thing to do would be to change how they are parenting for the child’s sake. Trying to be the cool mom to a child that clearly has issues based on the way they appear in public isn’t going to give that child the skills they need once they become adults. What will end up happening is they will just repeat the process when they have their own children. And we’ll have more societal disasters in government as a result. Those people will become voters who seek to hide their bad behavior, their wasted lives behind more big government programs, which then gives us the kind of trouble we see today in politics. 

The worst public excuse that you can hear from a mother when they make demands on political sentiment when they are trying to express validation for their cause is to say, “I’m a mom,” as if that should say it all. Because she’s a mom, she has the right to ask for anything, and society should do whatever it takes to help her kid become successful. But she should have thought about that when she wasted her own youth sexually reckless, doing the floss at every wedding reception in a drunken stupor to the big butt song, and taking too many drugs from ages 15 to 25 when they realize that their flowers are wilting and they better do something to start a family by around age 30 before all their petals fall off and nobody wants to buy a house with them. Those are not the kind of conditions that produce a healthy family and make well-balanced kids who grow up into success. Those are crippling conditions that destroy lives, not just of the mother but of all her offspring. And Lakota schools, any government school, or any government agency cannot help such a person hide all the mistakes they have made in life with more policy, more rules, all driven from neurotic nonsense. Kids need a mom and a good person who can give them good advice. And when parents don’t feel confident in their ability to provide sound advice, they become these train-wrecks of people you see at school board meetings speaking about what they need Lakota to do to make their kid better. Or they complain about Darbi Boddy and put a lot of attention into getting rid of her with a petition drive. Rather than spend that time listening to their kids and advising them on how to be good people, they instead spend all their efforts getting rid of a school board member so that when their children are disasters of people twenty years from now, they can point to the school and blame them for all the mistakes. But the truth is, the problems begin and end with the moms who never made the successful transition with their kids from preventing them from crying to the wise advisor that children ultimately need. The great crisis of our time is that when kids reach that critical age, there just aren’t enough parents who can fill that role, and kids are greatly hampered in life because of it.

Rich Hoffman

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The Elephant in the Room: Why the new ‘Top Gun’ movie is so successful and what it means to ESG scores in corporate America

I have always looked at box office results as a kind of vote for what the temperature of the political world truly is. As we know now, elections are often rigged, especially regarding the digital machines and ballot stuffing efforts that have been common in big American cities for years. So political votes don’t often reflect what people really desire culturally. But when a person is willing to get out of their chair and go out into a darkened theater and share a movie experience with perfect strangers, which is a discomfort of its own, the kinds of choices people make reflect a lot about their true character. So I have always looked toward box office numbers to understand what’s happening worldwide and the kinds of mythologies the human race responds to. Knowing all that, I was not surprised that Top Gun: Maverick did well at the box office; it looks like it will come in over 1.2 billion dollars for the summer of 2022. It has been remarkably strong for what I consider a typical 80s movie. I grew up in the 80s, so I remember when there was a movie like Top Gun coming out every weekend, and then when you got back in the car to drive home, there was a new top 40 hit on the radio. We had a thriving culture back then mainly because Ronald Reagan, as an actor, knew how to sell America to America, and people felt good about their country. Hollywood rushed to make movies that appealed to them, which was reflected in the movie-making industry. 

Obviously, I loved the new Top Gun movie, but as I said, I don’t think the film is a technological masterpiece. It will likely win some awards because the kind of people who pursued careers in movie making are happy that finally there is a movie out there that reflects why they got into the business in the first place, the way Hollywood used to make movies before all the woke ESG rules took over and ruined everything for everybody. While Top Gun has been doing well, another film franchise from Disney, Thor: Love and Thunder, came out over a similar summer season release. It died on the vine by the second weekend because it embraced all the woke ESG garbage injected into corporate America, and the voting movie audience decided they didn’t want any of it. For a film with big intentions to gain a billion dollars at the box office from a global audience, Thor: Love and Thunder quickly fell out of favor, while Top Gun: Maverick continued to be in the top 10 even after two months in theaters. Because of this behavior, there is a massive elephant in the room to talk about that I have heard nobody in the commentary business from entertainment or politics nail down, which is worth discussing because of what it means. What we see with movie audiences is a total rejection of the globalist push for ESG values that will undoubtedly be reflected in society in general, and what has been happening in the movie business will ultimately be reflected in society in general, with restaurants, business commerce, and populist politics. The only way the ESG system was ever going to work was to take away all people’s options for what they really wanted. Top Gun: Maverick shows just how successful breaking the ESG formula can be for anybody who dares to, and now that people have seen the benefits, the ESG attempts will fail miserably.

Considering that Top Gun: Maverick was entirely filmed before Covid came along to destroy its original release date for the summer of 2020, the film was not a conscious effort to push back against the globalist trends toward ESG. It was able to get funding because it had been in the works for many years and had Tom Cruise attached to it, so the movie got made. But the global sabotage with Covid, as I said in the beginning, was more of an attack against American culture in every way and the intent was to destroy American capitalism. Small businesses were meant to be destroyed. Amusement parks bankrupted. And the American film industry was targeted to be choked off, even though the political lefties in Hollywood were kissing the ring of the globalists most aggressively. Those market sectors were intended to be destroyed before the year of 2020 ran out, which was the goal of the World Economic Forum members behind the Covid virus, using China to be the face of the disruption. The world was going to have a Great Reset, and America would come out of it under the fold of global socialism run by health agencies controlled by the United Nations, and that was the end of the story. Paramount Pictures was shrewd to wait out the storm and hold Top Gun: Maverick for another two years to hope the American movie industry would survive and that theater owners would not all go bankrupt. Along the way, Paramount listened to its potential audience, and they decided to tweak the film toward a domestic market and ignore China completely, which many considered to be suicidal. But once the movie was released and movie theaters finally opened into something resembling normal, great things happened, and people were hungry for a non-woke movie without ESG goal posts that told a pro-American story that people could feel good about. And the rest is history.

It’s not that Top Gun: Maverick is a great movie. But it offers a non-ESG story that people are starving for, and they have voted with their feet. There are so many other options now with streaming services that people could easily have just stayed home and watched hundreds of other options. So it says something any time people are willing to go to the theater to see a movie of any kind. But what we are seeing happening with this particular movie is that people are voting against the ESG world that is being imposed on them, and the first real offering of American patriotism since President Trump was removed from office through political upheavals is the true sentiment of the voting public. You can’t fake personal choice. Ballot stuffing and other forms of fraud can manipulate results to look like more people than really do support progressive causes. But the tickets bought for a darkened theater in direct competition with other offerings, like Thor: Love and Thunder, show the true sentiment of the public when choice is the deciding factor. With most movies these days being produced for a global audience, especially from Disney, it had been considered suicide to focus on a domestic release, which is what Top Gun: Maverick boldly did. And the result was that the world came to the doorstep of the movie because they wanted to experience American life with their movie purchase. Not to see the same old ESG political nonsense that all the other films were offering, the same homosexual propaganda, the soft stories without defined heroes, and the noticeable lack of patriotism that was clearly part of the plan for a post-Covid world. Top Gun: Maverick broke all the rules and returned to what worked for years. And because of that success, many other industries and political movements will follow. 

Rich Hoffman

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