For most of September, I have been traveling. It has only been recently that travel restrictions regarding COVID-19 were lifted in places I needed to go professionally, like Canada, and Japan so these needed visits had been stacked up and a long time required. That was also the case for a family vacation to Disney World, which I had intended to do for the last three years while my grandchildren, mostly close in age, were prime for the experience. Covid restrictions and mask mandates ruined all those plans, so we waited for them to be removed before committing to anything. In September 2023, a slight window opened to do everything, so I stayed swamped catching everything up. By the end of September, I got off a flight from Tokyo, parked my car, hooked up our RV, and towed it to Florida for a week in Disney World to stay at their wonderful campground, Fort Wilderness. We almost canceled it again because of all the new policies at Disney, but we determined that this was the time if we were ever going to take the family to Disney World. Because as I have said many times over the last decade, I don’t think Disney will survive as a company. And after going there again and comparing the experience to just three years prior when my wife and I went there to see some of the new options they had, there is no question, that Disney is failing everywhere behind the veil of happiness, and I can see the entire thing completely falling apart for many reasons they will never tell you about in the media. But the Fort Wilderness Campground, an official resort for Disney was fantastic, at least from the façade of a vacation experience, and I was happy we went when we did.

From the area I walked around in my video of Fort Wilderness, we could take the boat over to Magic Kingdom and get to all the other parks, Animal Kingdom, Hollywood Studios, and Epcot Center with the park hopper option. It was all costly, but I could show my children and grandchildren many exciting things over three days, and camping at the Fort Wilderness Campground was one of the best experiences I have ever had. It was comfortable, luxurious, convenient, and splendid in everything you expect from a lifetime vacation experience. When I think of Disney I think of a media empire built on family values, and of Fort Wilderness itself, I think of the Davy Crockett television show and Zorro. These days, Disney is more of a princess place, but there are still all the excellent references to Americana that I found very refreshing, such as the clear statement at the entrance to Liberty Square, “The hope for freedom for all. And the courage to fight for it at any cost.” Walt Disney never wanted people to forget what a miracle America was, and he dedicated several parts of his amusement parks to that very service. I wanted to take my family there while the parks were still in their heyday. As for what I wanted out of the trip, I am thrilled with the results. The children were happy even though we averaged about 6 miles of walking daily with the park hopper passes. We saw a lot, experienced a tremendous amount of information, and we had a great six days at Fort Wilderness Campground going to the pool, hanging around the restaurant and trading post, and enjoying camp in one of the best in the world. We purposely picked the 100 loop, which requires a lot of advanced planning so that we were a close walk from the boat dock which had us coming and going constantly.

Yet, to my eyes the mistakes were obvious. Disney, because it’s a giant corporation with many thousands of employees to maintain has destroyed itself by the weight of its own success, like many major corporations do, and this goes way beyond the recent woke policies from BlackRock that have seriously destroyed their business model for good. The current park attendance will soon be a thing of the past because of their killed market share worldwide. Bob Iger, the current CEO should have never returned, and I’m sure he’s realizing that now. Disney needs to constantly produce fresh content that makes a billion dollars each at the box office, and those days are mostly over for them because of the status of the current youth, YouTube options, and their alienation of conservative Americans. For instance, most of the vacationers are Trump supporters at the Fort Wilderness Campground. However, the employees are mostly Democrat-leaning and to offset this discrepancy, Disney has a lot of rules they impose on their workforce to keep everyone lined up correctly. But what they end up with is something much like their rides, everything is great so long as you stay on the rails. But the illusions fall apart quickly if you step out of the boat.

And that became most obvious when we were all exhausted one night. Nobody felt like cooking, so we went to Crockett’s Tavern and the Trail’s End Restaurant to get some pizza. On one of them, we asked for a half and half, one side being deluxe, the other completely cheese because none of the little ones like toppings yet. You’d think that we asked those Disney employees to commit murder, they had a meltdown that involved discussions of being fired and all kinds of drama. It was like being in West World where the robots suddenly started shooting the customers. It was odd, but that wasn’t the only time. What was clear to me was that the expensive façade of the Disney vacation experience was thinner than it had ever been and it wasn’t taking much for that illusion to be shattered for the consumer. Disney had adopted many rules to keep their radical workforce in line and on the message that they had destroyed that personal touch that happy individuals bring to work with them. I’ve been to Disney World many times, and this most recent time showed clear signs of stress behind a radicalized workforce that was coming out against the customers such as we saw over that simple pizza. The pizza was good, and we had a fantastic time with our family. But after some old timers still working at Disney are gone, the next generation is not there to pick up the task and carry it into the future. Disney could hide this from the world so long as they could throw money at the problems. But they can’t even do that anymore. In the news this week, right after we left, Disney had to raise their ticket prices to their parks and there are reports that the CEO is seeking a peace treaty with the Republicans of Florida. The woke battles have left Disney permanently damaged as most people inclined to spend a lot of money at Disney World are also MAGA supporters. Disney joined the wrong politics in a volatile economic environment, which has been costly to them. We enjoyed ourselves. I am glad we made the trip now for the historical value of such a Disney experience in American culture. But given many of the things I observed, it won’t be there forever. It’s failing even worse than I had thought it was.

Rich Hoffman