What ‘Bob’s Burgers’ says about American Society: What people will do to have a good family

At face value, it would be one of those strange mysteries. But when you dig into the issue a bit, it makes a lot of sense and says a lot about what kind of society we really are as Americans. I’ll admit, I was perplexed as to why any studio would produce a Bob’s Burgers theatrical release. With so many streaming services that are out there these days, why would anybody make a movie of the somewhat popular cartoon on Fox called Bob’s Burgers, which is a version of the typical animated formula that they have made so popular over the years with other offerings like The Simpsons, and Family Guy? I’m not too fond of Bob on Bob’s Burgers; I think of him as a loser. He’s not very ambitious; as a dad, he’s perpetually broke. He runs a little New England burger place in a resort town, and he can barely rub two pennies together.

Most of the episodes are about the problems they have as a family because they never have enough money to do things. And of course, my famous saying to people complaining about not having enough money is just to work and make more. Especially in America, if you want money, you can have it. You may not make all the money you want in 8 hours of work. Forty hours a week may not be enough; you might have to work 80. When I was raising a family, I have told the stories of only having one car, and I rode a bicycle 25 miles a day, so my wife could have the car for the kids and worked two full-time jobs to make the money we needed as a family. So, I can’t relate to Bob in Bob’s Burgers, and I find it odd that young people like the show so much. But, apparently, they do. Enough so that they made a theatrical movie release this year as something they thought was justifiable. 

I also had a unique experience while attending various comic cons with my daughter, an outstanding illustrator who does exhibitions of her work at those types of events. As I have said, it’s interesting to watch people cosplay at comic cons, the kind of outfits they want to dress up in, and invest so much of their time to bring characters they enjoy to life in some way. I can understand the various Star Wars characters and those from the Marvel movies. Those are action movies that make you feel good when leaving the movie theater in some way, so it makes sense that people would want to dress up as those characters during Halloween and at comic cons. Bringing fantasy to life is a specific function of the human imagination, a conceptual vehicle that expresses inner values that manifest in mythological impressions during social exchanges. Dressing up as a favorite character is a way to vote for the kind of values that you see in pop culture. Imitation is the ultimate compliment. But while I was at these events, I was just a little shocked to see young people dressing up as characters from Bob’s Burgers, which is hard because they are all cartoons. It’s not easy to bring a cartoon character to life, yet people did, and some were really good costumes. Why? I’ve watched many episodes of Bob’s Burgers, and I just don’t enjoy the show that much. For me, it’s often filler in the background while I’m doing five or six other things. I occasionally watch it because I like the colors of cartoons. But I can’t relate to the characters much at all. 

Oddly enough, my wife likes Bob’s Burgers a lot. I’d say it’s her favorite show, so this problem has been something I’ve been thinking about for a while. Yet, in working to understand the current political sentiment of our mass society, I felt something was going on with Bob’s Burgers that was worth noticing, significantly if film executives believed that a theatrical release of a subpar cartoon series on Fox justified its own movie. So the one thing that really jumps out about Bob’s Burgers that is likable is that all the family members like each other. Bob, his wife, and his three children all live in a little dump of an apartment, yet they don’t act like a bunch of losers who are waiting in line with a bottle of booze to buy lottery tickets. They work hard for the money they make and love each other as a family while running the family burger business. Bob is always a few cents short of whatever the family needs, but his wife never talks about leaving him for a better life with a more ambitious lover. The kids are just happy to have mom and dad together in the house. The brothers and sisters aren’t out to kill each other; they go on many neighborhood adventures and solve problems like rational people. They are a very “traditional” family. 

And that’s what it is with Bob’s Burgers; like many of the other Fox primetime cartoons, they all have in common a mom and a dad in the home who love each other. That is certainly the case with Family Guy, a very progressive show that features a family that stays together. There aren’t step-parents and step-children in these cartoons. They are all very traditional. Other animated shows have tried to make it with more progressive storylines, but they always fail. The ones that stick around over the years are the cartoons that feature traditional family settings. The Simpsons have been on for decades now, a very long time. And yet, with many hundreds of storylines, Homer and his wife Marge still love each other and work through marital problems together in a way that never ends in divorce or a family breakup.   And that was the key to this Bob’s Burgers mystery. Here was a family on an animated show with many problems, and they seemed limited in their ability to solve those problems. But, they enjoy each other as a family. You don’t see Bob running around on the town to cheat on his wife. Or running away from the attention that the kids obviously want from him. He’s a good dad, even if he’s unambitious socially. And his family loves him for it. Obviously, the audiences who can’t say the same about their own families have found a reliable father figure in Bob’s Burgers. In Bob’s Burgers, they see the family they always wanted and never had in the fictional settings. And it has such an impact on them that they even dress up as the characters in cosplay. It says a lot about the true state of our society when those types of fictional stories indicate what people really feel inside. Their vote for the type of entertainment they wish to enjoy says what all people really crave outside of political theater. Most people would give up a lot to have a family like Bob’s Burgers, where at least mom and dad loved each other, and their siblings worked together to help make the family a family. In a world full of disappointments, at least Bob and his animated television family were willing to fight through disappointments for the key ingredient to all happy societies, a good family that might not have a lot of money, but at least they had what all humans crave, a genuine love for each other. And that is worth noting and something that should give us all hope for the future. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Why The New ‘Top Gun’ is So Popular: Americans like rule-breakers, not conformists

It is funny to hear industry analysts trying to figure out why the new Top Gun: Maverick movie is doing so well going into its third weekend. I’ve listened to and read several hundred reviews of the film at this point. Unlike other kinds of movies, I have not yet found anybody who understands why the American market is flocking to see it many times now. Is it patriotism and the lack of wokeness that is in the movie? Or is it Tom Cruise himself, which many in the trades would like to think is the case? Well, Tom Cruise was smart to make Top Gun the way it needed to be, especially coming out of the Covid years. The film was done well before there was ever a pandemic, and Paramount sat on it for several years because of the uncertainty of the future of Hollywood, Top Gun: Maverick has the feel of a movie made in a different time and a different country, all the way back to 2019. I remember being on an airplane flying out of Orlando and watching Comic-Con footage of the movie for a 2020 summer release, so it’s been out there for a long time. But the film was released during a market recovery in a post-Covid world, and all kinds of forces were at play that inspired Americans to return to the movie theaters to see a movie worth leaving the house to view. Yet, there is an element to Top Gun that is very much reminiscent of the 80s when Tom Cruise was making so many blockbuster films, along with other movie stars, that say more about Americans to the world than anybody has seen in a while. It is that element that was on raw display in the new movie and is why the film is doing well without the rest of the world driving a majority of the box office numbers, specifically the Chinese market. 

The character of Maverick is a rule-breaker, and that is a trait that Americans love. They don’t like someone who follows the rules to the letter. Americans want out-of-the-box characters who will bend or break the rules to accomplish something great in the world, even down to the name of the Tom Cruise character. Tom Cruise himself is not like Maverick. But he was wise to play a character like Maverick and let all the elements of a rebel within the military shine in many reckless ways. Just the name of the character, Maverick, indicates a loner, a rugged individualist, someone who goes their own way in life. And that is not how the rest of the world is. Only American cultures celebrate such traits. The stories other cultures put on the silver screen are conflicts with conformity as opposed to what we see in Top Gun, a character so reckless that he costs the military hundreds of millions of dollars in damage in just this one movie. Maverick crashes two very expensive aircraft and puts at risk many more in his exploits of individualism that are often audacious, unapologetic, and way over the top. In most cultures, Maverick would be in jail. But in America, he is considered the top navy pilot that the military has, and audiences love it.

Literally, in the movie, all the people who have trouble are those who follow the rules. There is a scene where all the best pilots are in a bar talking about the upcoming mission, and they wonder who will be able to teach them anything. And of course, it is Maverick who has been picked to lead the mission because for it to be successful, it will require someone willing to break all the rules and discover what nobody yet knows. There is a scene where Tom Cruise playing Maverick, stands in front of a giant American flag and tells his students to throw out the rule book because it’s what your enemy knows. To succeed in this movie, the characters must learn to “not think” and act on “instinct.” It’s really the message of the first Star Wars movie from way back in 1977 and is a yearning that most people often experience in their lives. The desire to be their own authentic person and not some caricature of social order. The only way a mission like the one featured in Top Gun: Maverick can be accomplished is by breaking all the rules because the enemy is stuck in rules and is their ultimate weakness. It’s not the military jets, the companionship, or even the music that makes people love movies like this one. They help sell the story, but the essence is that Americans love rule breakers. So does the rest of the world, but they can only experience such things in American movies, and that is precisely why all these woke politics have infected the industry to the extent they have. For the producers of Top Gun to turn loose a character like Maverick again into the movie business was a very deliberate act, and the results are apparent. 

In much the same way that ESG scores are failing the financial industry because the world does not value those measures, they have been artificially created to inspire liberal political change to a climate change fanatical religion. Real value is what people are encouraged to see in the movies, not just in the act of buying popcorn actually to see a movie just because it’s there. It’s what the story tells that matters to people, and in Top Gun, it’s about recklessness over logic. It’s about breaking the rules in a rigid military environment to do what the military itself can’t do. It’s thinking out of the box to solve the problems society at large gets stuck on. And that’s why this movie Top Gun: Maverick is doing such good business while other movies come and go, and people forget about them five minutes later. So there is much more going on with this new Top Gun movie than just great music, interesting visual effects, and a vintage throwback to the kind of movies made in America during the 80s. Americans love rule breakers, before and after Covid. Covid was everything that Americans didn’t want to be. They gave authority a chance in case it saved lives, but knowing what we do now in hindsight, they would never do it again. Instead, millions of Maverick types sit in a darkened theater cheering on the new Top Gun because they see themselves in the character. And they want characters like that to succeed, to win at all costs. That’s the American way of doing things, and the rest of the world is fascinated by it. Even though they can’t relate, they will still buy a movie ticket to see it in the fictional character of Tom Cruise’s Maverick. For them, it’s the closest thing they will ever get to a society that thumbs its nose at procedures and conformity and embraces adventure and the treasures found in recklessness. And like all great movies, because Maverick was so reckless, so brash, and such a rule-breaker, he saves society in the process, which says more about us all than any other measure of human achievement.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Disney Stock is Down 31% to the Year: And its never coming back

I warned everyone years ago, Disney stock is never coming back. Currently, as of this writing, it’s down 31% of its value for the year, and this was before the big battle with Ron DeSantis in Florida occurred, where the tax status and self-governing control is in jeopardy. The writing was on the wall a long time ago. Being a Star Wars fan, I was encouraged when Disney bought Lucasfilm, which makes Star Wars products. I have wanted it to work. My wife and I had one of the best vacations of our 34-year marriage in 2019 when we went to Disney World and enjoyed all their creations to celebrate the opening of the Star Wars ride, Rise of the Resistance. No company but Disney could have made a ride like that or built a Star Wars land like what they had in Florida at Hollywood Studios. So I don’t report this news about Disney happily. I’m a fan and have wanted it to succeed. But reality is headed in an entirely different direction.

I’m the guy who used to go to Target in September when the Holiday toys would come out for Star Wars and buy up the cool stuff before anybody else did at midnight. The toy aisle at Target and Walmart used to be filled with Star Wars figures just from the movies that were made in the 80s and 2000s. But after Disney bought the brand, and the company headed in the direction indicated by the Desecrators of Davos globalists, like Klaus Schwab, the brand of Star Wars has died. Gone are the toys or the demand for them. Kids have moved on to their favorite YouTubers, and when you see what Disney has done to a really solid brand, like Star Wars, you can see what they are doing to everything else that Walt Disney built. Disney as a brand is damaged, and it will never recover, and those are the facts. Get your money while you still can.

The truth is that in a free culture like America, the Davos plan for our complete economic destruction by hijacking our brands and destroying them from within with ESG scores will fail. If Disney isn’t going to provide a family-friendly place, then someone else will come along and do what Walt Disney did. America will not be deprived of what we want. We made it in the first place, and we can make it again. Disney World was built when I was a real little kid; I was there when they started digging out the big lake in front of Magic Kingdom. I remember it. It hasn’t been that long. If the family value dollars aren’t going to Disney, they will go to its eventual replacement, whatever that may be. But American brands won’t just go away, as has been the plan by those who hate America, and which to desecrate all the corporate branding directed through finance to a global change state to a one-world government managed by the Desecrators of Davos. The playbook is out, and people can now see what has been going on for a very long time. Being close to Star Wars, I watched how fast Disney destroyed the brand in just a few short years, and now we can see that brand damage everywhere.

Even the great Pirate films with Johnny Depp are going through a wake rethinking with his court trial, destroying his personal brand attached to the Pirate films. Not having anything really coming to rebuild the Disney brand, no new Johnny Depp Pirate films, no great string of Marvel movies like they had with the Avenger films, Star Wars damaged the way it is with woke politics, there is nothing on the horizon that will help Disney recover the damage that has been done to it. There are Avatar movies coming, and next year there is an Indiana Jones film. Those might be entertaining, but we are in a different world now with entertainment where streaming services are driving entertainment value, and the days of the billion-dollar blockbusters worldwide are becoming less reliable. Covid interrupted that cash flow for Disney. They played along with the woke politics of it, and now they are going full ESG, and that is not a replacement of value for investors or fans. That has left Disney in a tough spot that they put themselves in. They incorrectly played the wrong side of politics by fully embracing Rocky Horror Picture Show politics from the radical communist left. In truth, their real fan base is Trump conservatives. 

Disney has always been about family-friendly content and a safe space for boys and girls of all ages. But now that they have come out against the very popular governor Ron DeSantis in Florida, Disney has essentially cut off half of their audience. Some of the squishy Republicans who have booked their Disney vacation a year ahead of time don’t want to take a moral stand at this time. Still, as the trend continues, which it will, they will stop booking those vacations because the nostalgia of doing it is going away. And Disney can’t survive with its top-heavy costs. They are essentially where General Motors was before 2008. They are only floating along with inflated value perceived by theme park attendance. Their Disney+ service is struggling. The current show that is so hot there, Moon Night, which I think is fantastic, isn’t enough to justify its existence.

Disney can’t produce enough content to keep young people interested. YouTube is by far the preferred path for young people because daily content is new and refreshed daily. Production value isn’t a concern for young people of the Minecraft video game generation. They only care that what they see is new. Disney has lost that next generation, leaving them to desperately cling to these left-winged communist radicals because they bet all their chips that America would essentially become China. In 2022, that is clearly not going to happen. Trump is going to be back in the White House in 2024. Ron DeSantis is establishing the new rules for being a state governor, and the political pendulum is swinging back to the kind of America that Walt Disney provided entertainment to. The future of America may well be the most conservative in the history of the world once the smoke clears from all this, and Disney is nowhere close to appealing to those types of people. They are now positioned among the radical types, the anti-family movement. That doesn’t mean that good, family-friendly entertainment is gone forever. It just means that Disney won’t be the provider of that entertainment. They are not agile enough to react to these changing markets, and instead, they are digging in. So those stock prices are gone forever. Their value in 2019 and early 2020 was their high-water mark of real value. Inflation may make things appear to be better than they are, but the public sentiment toward Disney has been destroyed. And unfortunately, it has been destroyed forever. Yet, someone will come along and replace Disney. America will be what America is. The attackers of our culture want to destroy our companies and us like Disney. Like Star Wars. Marvel. But it’s not the company itself that makes the content or buys the product. They just provide the transaction, and anybody can do that. And they will. Disney can die, but the need for what they offered will live on, which will be the next great investment. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

DeSantis Standing up To Disney: Government as the good guy in an evil world

Maybe the most valuable thing that will come out of this post-Trump period and now the debacles of the Biden administration is putting to rest many speculations that have existed since the beginning of time, is what does good governance look like and why is bad government the perpetuation of all that is evil in the world? Because of the Trump administration, we had several examples of great government. We saw firsthand what bad government was in contrast to the aftermath of Joe Biden and the reaction the bad guys out there in the world had to the prospect of good government. I have spent much of my adult life looking and fighting for the prospect of good government like a good sheriff wants to bring justice to the town they live in, only to find it ripe with criminal elements profiting off misfortune and chaos. When Trump was elected, he accelerated the plans of a vast criminal underclass that had been eroding our country for many years. But finally, with a new sheriff in town, we could take theory and put it to practice. The result was what good government should look like, protecting individual rights and the safe foundation for a prosperous country. One of the creations of this new kind of good government with a new sheriff in town kind of mindset was Ron DeSantis, who has redefined what a good governor of a state looks like. He’s certainly his own man, aside from President Trump. Still, Trump brought executive-level leadership into vogue in politics. Desantis from Florida was the first to fully utilize those gifts in a way that has now shown a light for all the future to see, which of course, led to a clash with the Disney Company that has turned out to be like the Shootout at the OK Corral with legendary figures like Wyatt Earp and Doc Holliday. But this shootout wasn’t with guns; it was over finance, and the massive impact that money management firms have over modern corporations, and the way the bad guys have now tried to attack America through woke policies and desecrating social impacts meant to take down what used to be one of America’s top family-friendly companies, the entertainment company that Walt and Roy Disney built to remind America what America was always meant to be.

The “Don’t Say Gay Bill” is the kind of legislation that a good government should propose in any healthy society to protect families in their development. Nobody in their right mind believes that it is a good idea for children to be exposed to sexual elements in their early years, from kindergarten to the third grade. No child should be thinking about sex in those years; there are millions of other concerns. They shouldn’t have so many enemies to legislation intended to protect kids from discussions that are already on the wrong side of history. But what was shocking was just how committed Disney as a company showed itself to these kinds of social desecrations. When we think of Disney, we think of Main Street USA, which is the way Walt Disney intended it. The kind of America where you could buy fancy chocolates in Victorian-style buildings with white picket fences and the glory of private property ownership looming over everything. But over time, we have seen the Disney company, and lots of other big corporations for that matter, descend into extreme left-leaning politics intent to undo everything that America stands for.

To some extent, we put up with it. Getting what was good out of Disney while holding our nose at what we saw was becoming bad. But quite shockingly, which is part of the woke culture of most corporations these days that left-leaning activist money managers control, like BlackRock and State Street, the control of money through publicly traded companies have become the weapon of choice to attack America and the lives Walt Disney meant to preserve, undoing them from within with radical boards of directors and executives that nobody would have considered hiring a few decades ago. Now they were radical political extremists who were running everything, and their social intention was to introduce gay sex and perverse sexual lifestyles to children as early as possible, with only one purpose in mind, the destruction of their minds for a social cause that is as anti-American as one could possibly conceive.

The balancing act in good government, as opposed to bad government, creates conditions where businesses and the lives they feed can thrive. But when they are working against those individual lives, to step in and provide protection. It’s like the difference between a Wild West town overrun by cattle rustlers and scandalous gamblers, prostitutes, and killers until a good sheriff comes to town to clean it up. Of course, the bad guys won’t be happy with the effort, and they will fight back for their own preservation. But in America, the classic gunfighter who comes to town with only a gun and the law at their back often did such a thing which allowed the town to survive and give the people living within it a chance at a happy and productive life. That concept carried America into being the world’s top economy. And it is that which the bad guys in the world want to undo, desperately. They have infected the Disney Company through the many investment firms of BlackRock, Vanguard, and State Street and imposed on them ESG scores which have removed the traditionalists loyal to the Walt Disney vision and replaced them with what I call the purple-haired people eaters, the Desecrators of Davos types who want global communism and a one-world order starting with the icons of American industry. They don’t care if Disney is destroyed in the process; they just want to see the sheriff run out of town so they can have an easy time at crime and malice. Good government, in this case, stays in town and enforces the law on the bad guys, and that is precisely what Ron DeSantis had done in Florida by threatening to remove the special privileges that Disney had enjoyed there and fighting back when the economic powerhouse showed its intentions to attack the “Don’t Say Gay Bill” after the legislature supported it as represented by the people of the state.

The plan all along by these liberal attackers was to embed themselves into our corporations and force us to accept their ways of desecration to get some little memory of what they once meant to us. The desecrators want to destroy the idea of all American life and the families of its creation. Under those conditions, we need government to preserve the constitutional intentions of life in America from the influences that invade our country in ideas and trojan horse style influence. The surprise that the woke political left has now had is Ron DeSantis standing up to Disney instead of doing what most all other governors would do, which would be to cave to one of the biggest economic influences in American life. Most governors would be eating out of the hand of Disney. Instead, DeSantis is doing what all good executives would do, and that’s always keeping in mind the big picture and the constitution for which he serves. And in so doing, it has brought to Florida something far more valuable than Disney as a tourist resort. He has confronted the bad guys in the street and brought them down for all to see, and people are standing behind DeSantis, not Disney. And this clear message is being noticed by the attack vectors of the Desecrators of Davos, who did not think such a thing would happen, and it has them in a bit of a panic.   The government was being a good referee, which should have always been its function, not an active player on the field tipping the scales toward the corrupt influence who wanted to win the game without playing by the rules. I’ve seen this process developing for a long time, but now it is in practice, and it’s not President Trump who is doing it. Instead, it’s the next generation of a new kind of politician. And it is one of the best examples of good government that we have seen in America to date. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Will Smith Hit: “Welcome to Earth” Part II

After hitting Chris Rock at the Academy Awards, the only thing Will Smith did wrong was apologize for doing it. The world needed some old-fashioned face-to-face combat. I thought it was a little wimpy to slap Chris Rock for making fun of his wife with an off-color joke about G.I. Jane part II because she had shaved her head due to an illness. A good punch would have been better, but in our overly legalized world of lawyer parasites, the difference between an open hand and a closed fist is a premeditation assault that indicates an intent to inflict harm. So, a slap it was, and it was good for the soul of America to see on what is supposed to be the biggest entertainment show on earth. However, ratings have been down. Hollywood has moved a long way away from Main Street, USA, thinking they could drag everyone with them as they bent the knee to China and a new middle-class there of over a billion people. I’ve been following this kind of thing for a long time. For many years, I really wanted nothing more in life than to make movies in Hollywood. So I know it from behind the curtain more than most do. As it turned out for me, I was way too conservative for the Hollywood of the 90s and the early 2000s. I would have fit in a lot more during the 70s and 80s, but Hollywood had gone woke way before the rest of the nation. America’s enemies targeted it for that very reason, and the attack always came from finance. Will Smith knew all that as he decided to go up on stage and hit Chris Rock. I didn’t just see the action, but many actions behind the move. It was a very interesting thing to do. 

Surprisingly many conservatives in the aftermath openly called for Will Smith to be arrested for assault. It was the standard law and order argument. How many young people now that they witnessed Will Smith hitting another human being on live television and repeatedly replayed on social media would now do something similar? A message had to be sent. That was the conservative rationalization. But as many know, I welcome this kind of thing. I would love to return to a world where we had duels in the streets over disagreements. And slaps in the face are harmless enough. What’s important is the protection of our individual sanctity, of our honor. Our integrity. And at face value, Will Smith protecting the honor of his wife, his woman, his family property was a great thing that many women yearn for, which was confirmed in polling taken after the incident. Despite what destructive woke culture says about men and women, the sexes are what they are, yearning for the same things they always have. Will Smith is no dummy; he has his finger on the pulse of what’s going on in the world. Despite being a great actor, he’s also a producer, and he knows the country’s temperature and where it’s going. Most good Hollywood types do, even if they deny it. They see the trends, and there is a tremendous hunger for American Main Street in the world. Not an America caving to global woke impediments. 

Meanwhile, down in paradise, Disney World, Florida, some radical employees took exception to the Ron DeSantis “Don’t Say Gay” bill, which doesn’t even say “gay” in it. But they were upset that there wasn’t going to be gay indoctrination of little children in public schools, and they were outraged, leaving Bob Chapek, the Disney CEO, with a heck of a pickle to be in. He couldn’t afford to have a massive employee walkout at the happiest place on earth. But he also must stand for what Disney is, a representation of Main Street USA. That is kind of the point of Magic Kingdom, after all. Guests going there don’t want to think about gay sex and rainbow flags. They want to see family values, the American dream, and good winning over evil. Of course, the enemies of America want to see all that brought down, so a small percentage of radical ESG score employees from Disney were attacking those aspects of the Disney product publicly, and it was having an impact on the brand. This is a fight that is happening everywhere. It is most notable in Disney because it’s a brand that interacts with so many Americans. But in general, it was present very much at the Academy Awards and Hollywood in general.  Americans have been turning away from Hollywood, and the people who make the movies know it. Aside from their feelings of abandonment that Main Street America has for the Hollywood product these days, as the realization over liberalism settles over them that America is a Trump-voting nation. Americans will never fall for progressivism when it is spelled out to them directly. So, what happens next? How does the entertainment industry continue on, especially if the China gamble doesn’t pan out as globalism fails everywhere? Main Street USA is still where the money is, and now Hollywood has alienated itself from them. 

Enter the hit by Will Smith against Chris Rock on national television, shocking the world. The incident may have been staged. It may have been pure outrage. But what it was, in essence, was a significant member of Hollywood trying to appeal to mainstream Main Street America and recognizing that the nation hasn’t changed at all from what it’s always been. Hollywood changed. Globalism changed. Finances changed, but people really haven’t, despite the efforts of many to change those people. Americans want to see their private property defended, women want to be protected by their men, and justice must be swift and sure. The way Will Smith marched up there on that stage was a call-back to hundreds of movies over the years where a good guy punished the bad guy, and Will Smith was playing that modern version of the “good guy.” It was very similar to when Will Smith punched the alien in the face in the movie Independence Day and said, “welcome to earth.” Hey, these guys aren’t stupid. They have their finger to the wind, seeing what’s coming. Trump is going to be re-elected. Globalism is failing everywhere. China is closing its markets more, not expanding them, and Hollywood knows it needs Main Street to live and survive. And more than that, Americans understand a duel in the street more than a bunch of sissy slapping passive-aggressive nonsense ran by corrupt governments and paid off judges. A man-to-man fight is much preferred, and if we returned to it, we’d have a much more honest society. That is how Main Street America feels, and ultimately, that’s what happened at the Academy Awards. It was a concession by them to what they’ve become and an olive branch to what they need to return to. Justice, Americans want justice. They don’t want excuses. They don’t want to surrender their life’s work to a mob of collectivists. There needs to be a point in life, and the fight against evil by the good is a goal worth pursuing. Will Smith obviously understands that and felt it was the time to do something to win people over because if he didn’t, Hollywood was headed for irrelevancy anyway. So why not do something? And he did.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

My Defense of the ‘Star Wars’ Hotel: If it brings joy to people, which is does, its worth doing

I think it’s a huge story, even if it only concerns a small part of the overall population. After all, the topic of the day is shareholder capitalism that is attempting to be destroyed by the Desacrators of Davos strategy of stakeholder capitalism. And few companies are a bigger target for them than Disney Entertainment in the United States. Progressives have jumped all over the Disney Company. And now the Star Wars property they purchased from George Lucas in 2012 reflects the attack accurately from the Desecrators of Davos, the progressive incursion into all our lives not through the front door of politics, but through the backdoor of finance and business. Star Wars is an excellent meter to measure this kind of thing. It started out from the mind of George Lucas as a warning to 8 to 12-year-old boys how not to grow up to become evil. And today, it is the very definition of state control and authority to the compliance of the nanny state; everything Star Wars wasn’t. Naturally, fans are very upset about it and are letting Disney know. And now, after working on it for a decade and spending over a billion dollars developing their live Star Wars experiences at Disney World and Disneyland, the much talked about Star Wars hotel called, The Galactic Starcruiser is open for business, and all eyes have been on it. Many Star Wars fans are hating it and have been speaking out against it. So I have been watching it closely, and I have thoughts on it that are very much relevant to all our corporate problems in America. The challenge of wrestling away from the Desecrators of Davos insurgents our American concepts of capitalism from the imposition of state-controlled stakeholder capitalism is the challenge. Ironically, this Star Wars hotel finds itself right in the middle as a form of art displayed for all the world to see.

Star Wars is all about fighting back against institutionalized systems. But under Disney, they are all about yielding to that institutionalization. That was the critical error Bob Iger, and Kathy Kennedy made with Star Wars under the ownership of Disney. They should have followed the George Lucas plan. Instead, they ended up with a massive mess that will never be fixed. That is sad, but it’s why fans are so angry at Disney. However, I see some good in it all, and I think personally, Galaxy’s Edge in Disney World is one of the most fantastic things I’ve ever experienced. I will never forget my vacation there in 2019 with my wife. We had about two or three days of the best time I’ve ever had visiting the Star Wars park there at Hollywood Studios and other attractions. It was the first time she and I had been kid-free in about two decades, and we were able to enjoy all that just as a couple. So I am still grateful for that experience, and I can see why people would want to go to the Galactic Starcruiser, which is essentially a Star Wars cruise in space. It’s very ambitious; it costs around 4 to 6 thousand per person to do and is essentially a Fantasy Island experience.   For three days and two nights, you enter the world of Star Wars all immersively and practically live a live Star Wars novel, which I think is pretty cool. Now I’m a gun at my hip kind of Star Wars fan. Not a sit around and play games kind of guy, and eat food and listen to music. If I don’t get to wear a DL-44 on my hip and go laser tagging, it’s not a lot of fun for me. It would cost me about $100K to take my clan. I checked it out, thought about it, and decided they’d like it, but not for that price. But, I know quite a few employees at Disney, many at the executive level, and I understand what they’ve done. They did their best. I also follow quite a few influencers on YouTube who work in the Orlando region, and they love the Starcruiser. They are much more social butterflies than I am, and I think it’s great in the world we are living in today that there is something like the Starcruiser for them. And in that context, I hope the Starcruiser is successful for Disney. Because I’d like to see, it remain an option. 

While at the Cincinnati Comic-Con this past September, I had a chance to talk to Timothy Zahn about this modern Star Wars stuff, and he’s pretty much where I am. He’s the guy responsible for all the great novels that came from Star Wars, going all the way back to the 90s when he started the trend. My wife and I have read well over 200 Star Wars novels. We are not fans of the new stuff since Disney bought Lucasfilm and turned radically more progressive. But at that Comic-Con, as Zahn signed a few books for me because I do love his books, we talked about the joy of those comic cons. There are people there who have had bad childhoods, society has let them down, religion has let them down, and they find refuge in Star Wars. They like to dress up and escape the world’s disappointments with some form of art, and Star Wars gives them that refuge. And I remember how it was in Hollywood Studios in the early days before Disney bought Lucasfilm. There were Star Wars weekends in May that were actual celebrations. I can’t blame Disney for wanting to give those fans what they dreamed of, a Star Wars land all their own, and even a hotel experience that allowed people to cosplay for three full days eating, thinking, and living Star Wars in a much better way than they would a comic con. That’s one of the reasons I read so many Star Wars books. In my crazy, very stressful life, those books were great places to relax and think about big concepts. I love them or have loved them. The Star Wars hotel was a chance to throw away the disappointments of politics, life itself, and live a fantasy. And that I think is a very useful thing. 

Even with all the politics, I might still do it with my family at some point. Seeing what Disney has done, they have tried hard to thread the needle and give everyone what they want, which usually means everyone is a little disappointed. But, knowing what we do about the world, I think we should all feel proud that we have a culture that can actually pull off something like this for this amount of money and commit resources to even attempting to do it. The Galactic Starcruiser is enormously ambitious, and if it survives, it could evolve over time in a positive direction. My grandchildren would get quite a kick out of it because the experience is essentially an escape room, a broadway play, and a novel all wrapped up into one experience. I can think of people who are very sick and dying of cancer, who are kids who would love for this to be the very last thing they did in life. They would die happy. They want to escape their problems, and art does that for human beings at its highest form. It’s not so much hiding from the pains of life as much as it gives the mind emotional distance from massive disappointments. And if this Starcruiser experience can do that for people, at any cost, then I think that’s a wonderful thing. And I hope that Disney can keep it going because there sure was a lot of love that went into it for all the right reasons. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

‘The Batman’ is an 11 out of 10: The root of all corruption comes from bad parenting

If you are thinking of seeing The Batman at the movie theater, waste no more time doing so. Just go do it. I think the new film in the Batman franchise is one of the best ever, and it’s a top 50 movie of all time, directed by Matt Reeves and acted by Robert Pattinson. Just talking about good movies; they just don’t make them much better than this one, at nearly 3 hours long. Technically it hits all the cylinders in a very satisfying way. The music is great, the cinematography, sound design, direction, acting, everything is fantastic. There is a love for this subject that obviously comes out of the filmmakers. They painstakingly put that love into every shot of the film, and it shows both behind the camera and in front of it. When you think of a movie that has been done so much, it is easy to be skeptical that anything substantial could come out of a new version of Batman. But this was clearly a fresh take on an idea that Warner Bros. has been building for nearly a century. And it culminated in this film. It reminded me of one of my favorite Dirty Harry films from back in the 70s called Magnum Force. It explores corruption on both sides of the law and why there is a need for good people to step in and fight for justice. But there is, of course, more depth to it than that, and that is why this film is an exceptional one with great artistic value for a culture like we have in our modern one in desperate need of clarity on the definitions for existence. There is big stuff in The Batman that is valuable on many levels, and for that reason, I can’t recommend it enough. I’d give it an 11 out of 10 stars. Go see it now!

I’d go further in scale in recommending this movie because there is an underlying element to it that says a lot about modern culture and its failures. This is the best Batman character I’ve ever seen in any form, comics, television show, or movie. At no point in the film does this Batman waiver in his resolution to fight for good and to fight for justice. He is never tempted or shoved over the edge, only to be redeemed later. He is solid throughout the entire film, and in the end, he becomes a great leader instead of a hiding recluse. Coming out of the Covid years, there is a lot that this film has to say about the state of our world. And this is not a Hollywood progressive offering of nonsense. It’s an honest story examining real human issues, and as Batman faces those issues, he is a solid pillar of virtue through the entire event. Apparently, they are planning to make three of these Batman movies, and if they put the kind of effort into the following two as they did this one, I can’t imagine what that will look like. The amount of work it took to make this The Batman movie is on a big scale that it would be hard to duplicate, ever. The focus on all the little details is overwhelming. This is Hollywood at its best. It’s just a shame that we can’t get more films like this from an industry that has turned so radically left politically. I would not say that this Batman film is political in the way of Republicans and Democrats, but it does explore in detail the cause of all corruption and gets into the weeds in a better way than even the best of the mobster films ever produced. In many ways, I kept thinking of Scarface from the 80s as a comparative film to what they pulled off with The Batman

Yet, the best part of The Batman is that it honestly explores the nature of evil and what leads to all corruption, and that is when the adults let kids down. Parents’ impact on children is a real, unexplored problem in our modern society. Governments have even attempted to replace the parents in society with government supervision, which has worsened the situation. We now have a culture in real life that has produced millions and millions of villains like the Riddler in this movie, the primary bad guy. But I found myself understanding the Riddler quite a lot.   Who could blame him for his anger when the world he sees is so corrupt, and all the parental figures in his life were robbed away from him? The constant theme in The Batman is the cost to young people when adults let them down. When dad runs off with a cheap whore. Or when the District Attorney spends the night in a risqué club instead of staying home with the kid’s doing cocaine with young women draped from his arms. When kingpin fathers manipulate the entire police force and have illegitimate children all over the place, leaving those kids to feel abandoned and broken as adults. The real villains in The Batman are the parents who fell short and left their children without something to hold on to, turning them into adults, broken and vengeful.   What is the cause of all crime and corruption, bad parenting? As I sat watching the movie, I looked around at the glassy eyes of the parents taking their kids to see this film.   Could the parents relate to the good guys or the bad guys? Or was it just too much for them?

I understood Batman and the Riddler. At the end of the film, I loved the question, which was the same posed to Clint Eastwood in Magnum Force. Who is good, and who is bad?   What does it mean to fight for what’s good when most of what’s going on in the world are so bad? Is any of it worth fighting for at all? Should we just leave the world and head for the country as Catwoman did at the end, warning Batman that his fight for justice would likely kill him? And when Batman said to her that he had to try to save the city, it’s the same things we are now saying about our country. Is it worth saving? Should we fight at all, given all the corruption that we see? It’s a worthy question, one that we are all asking in our own specific ways. These are complicated things to think about, but this movie, The Batman, has a definitive statement on it, and I think it’s a great definition that will take time for many to let wash over them. This is a movie worth seeing for more than entertainment. It’s what families should watch together and figure out their place after that where they fit into the puzzle. And hopefully, in the end, the resolution is that they’ll want to be more like Batman than the other characters.   And parents will want to be good role models for their kids instead of just the lately louse that fills the halls of corruption in almost every institution created by mankind. Despite the enormous responsibility it requires to bring children into the world, it is worth doing. But the job only gets more complicated the older they get, and if there is a lesson in the movie, The Batman, failing in that job can lead to all the corruption we see in Gotham City and the greater world in general. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Disney’s ‘Eternals’ is All About Guys Kissing and Abortion: How people like Larry Fink are ruining the world

More news sites don’t talk about things like this one does due to freedom; I am freer than most anybody who would write an article like this, so the information never gets out. In most cases, everyone has a master, which is undoubtedly the case with Disney. After a horribly progressive movie like the Eternals, Disney is the obvious target for criticism. The same with how they have handled Star Wars. It’s easy to get mad at the traditional family company without realizing all the Woke politics that are going on behind the scenes, which are literally ruining the world, starting in America with our art and entertainment. To understand why Eternals is such a terrible movie, you have to understand the latest stock report of Disney, where they had a record-breaking quarter to close out the year. Yes, more people than ever are flocking to the amusement parks in Florida. People have been locked down with Covid, and they want to get out there and spend money on something, anything. So attendance is up. The new Spiderman movie was great, a Marvel production that ultimately boosted interest in the Disney + streaming service. Some things make the stock price look attractive, so the shareholders are happy and empowered to continue to do something as they have, which produced the disaster Eternals with all the arrogance that Woke culture could muster. However, I’m in a position where I am free to have an objective opinion about Disney, one that most in the industry just can’t because the money flow they need to live is controlled by the elements that are killing Disney, despite the smoke and mirrors that come through on the stock report. Disney is an asset bubble that is poised to burst, and the evidence is in the movie Eternals, which is now streaming on Disney + for all to see.

The top stock owners of the Disney Company are the Vanguard Group, BlackRock, State Street Corporation, and Morgan Stanley. Vanguard, for instance, owns 137,572,834 shares of Disney stock. BlackRock, with all the Woke advocacy strategies of Larry Fink, owns 119,795,456. The shares go down to the local buyer who just wants to pad their investment portfolio with some entertainment options. But when you understand that these large investment firms believe they are too big to fail and control the world’s governments through finance, they become the next generation of tyrants on earth clawing for power. And in the case of Larry Fink, who comes up a lot these days when talking about all things Woke, we have to address the issue as a menace that has not been on anybody’s radar up to this point. Nobody talks about it because they most always have some financial stake in the company, like Disney. Even though the actual controls come from shareholder pressure, Disney doesn’t care about the ordinary people who might buy a few hundred shares of stock and post negative reviews about Eternals on some social media platform. The Board of Directors and ultimately the CEO Bob Chapek care about what BlackRock thinks about what they make, and when it comes to Eternals or Star Wars, the garbage that ends up on screen is precisely what Larry Fink wants. A Woke message that will poison the West and destroy it for consumption, China intends to take over the world and restore itself as the dominant power. Something they think about a lot and have people like Larry Fink to be their flaming arrows of warfare at the helm of all finance which ultimately controls everything. Bob Chapek may make a lot of money as Disney’s CEO, but he is not free to have an opinion on the matter. When BlackRock calls, or Vanguard, he does what they tell him because one thing Bob can’t afford to see happen is a quarter to quarter slide of the Disney stock price. And if Larry is displeased with the level of Wokeness coming out of Disney, then BlackRock could dump its stock and send Disney tumbling with a massive sell-off. And that would be the end of Bob Chapek, so ultimately, that is why the movie Eternals was so terrible. 

I had high hopes for Eternals. I had wanted to see it at the theater. Generally, the Marvel movies are great, so a film about some beings who inhabit the universe like white blood cells in a body and are born from planets seemed like a cool premise. But sadly, the whole point of the movie was to show guys kissing and to drag a nearly three-hour movie into an event of torture as it was a bunch of dysfunctional characters of all nationalities arguing over dumb things to ultimately have an abortion at the end of the movie to save the earth. The whole point of the Eternals was a kind of metaphor on abortion; to save mother earth, we had to kill the baby, the Eternal that was being born from it and was the point of 7000 years of human evolution. For the Eternal to be born, mankind had to create culture, which then fed the baby as it grew in the egg of the earth. So in that way, the Eternals became a vehicle for all the modern progressive causes that people don’t like, yet it was crammed down their throats with this monstrously bad film. The movie wasn’t about entertaining the audience; it was about forcing progressive politics down the viewers’ throats who thought they were showing up to watch the latest Marvel offering. And what they got was essentially the strategy of Larry Fink, large doses of progressive ideology that they thought would open the door to a modern political platform that embraced gay rights and forever abortions. The decision at the end of the movie to kill the Eternal so to save “Mother Earth” is so evident that it’s almost like sitting in an abortion clinic with a daughter who wants to kill a grandchild so that they can go clubbing later that night and not have the burden of being pregnant. It was bad, bad stuff. 

Yet Disney is the company that gets all the shots of criticism, and it will be Bob Chpeck who gets lacerated at the shareholder meetings if he doesn’t come up with some way to make Blackrock happy. The everyday people willing to spend $10,000 on a Disney vacation package in Orlando get ignored. Disney was built on solid Main Street traditional American values for the people who go to the parks, so they are willing to spend the money. But people like Larry Fink don’t really care about the money they make in their investment firms. They care about the power they have amassed through finance to control the creative process at companies like Disney, and it’s in that way that Eternals even found a way to make it onto a screen, and ultimately the Disney + streaming platform. Eternals breaks all movie-making rules and presents everything they don’t want into a movie to audiences. But the arrogance of Disney shows more than just a bad movie; it’s an assumption that the path of least resistance runs through the audience and not through BlackRock and Vanguard. Ultimately, who controls what Disney produces isn’t the fans, it’s the investment firms, and those investment firms feel empowered to impose Woke politics onto our culture at every opportunity. And Eternals was so bad that it’s almost a dare for the public to rebuke it. Otherwise, Larry Fink and the investment hounds beyond the stock prices will crush each and every one of us, or so they think unless we do and say everything they want, without a thought.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business