Mt. Rushmore is Much More American than Washington D.C.: Yes, Progressives are trying to erase your country away completely

I hear a lot of people saying things like, “is all this on purpose?” People who don’t usually think too deeply about politics and just want to live their lives are starting to ask questions about what they see going on in politics. Most people trust that the government is doing their business with good intentions, so with the gas prices being so high, the continued worry that some pandemic virus will be unleashed by Bill Gates and the people at the World Economic Forum and that inflation will make buying an apple a situation of bankruptcy, people are starting to wonder if all these bad things are on purpose. That is when I reminded them that the Biden administration canceled in May of 2021 Trump’s executive order to construct The National Garden of American Heroes, which would be a fine addition to patriotic sites like Mt. Rushmore. Why would Biden and his team cancel such a patriotic project even as they sent billions of dollars to Ukraine and their war with Russia, which has stalled out and become a real line in the sand in the global war between a One World Order and sentiments of nationalism?   Biden and Democrats, in general, are progressives, which means they wish to “progress” beyond the idea of America. The downfall of America is actually one of the eight goals of the Desecrators of Davos in the World Economic Forum, so when Biden canceled that Trump project of patriotism, he was saying a lot, especially since it was done so soon in his acquired presidency. Progressives didn’t want Americans to think about their country in favorable ways. They don’t like the 4th of July and places like Mt. Rushmore. They want America to get rid of its constitution and to become a member of a global society where everyone is equal; even all the crappy little countries run by socialist tyrants. 

I spent the most recent weekend at a Fast Draw shoot where one of my friends had just returned from a big Fast Draw shoot that occurred in Sturgis, South Dakota, and it brought to my mind good memories of my time there a year ago when I had my entire family at Mt. Rushmore. It was a day I still think of at least once a day and was a very special occasion. Mt. Rushmore is one of those extraordinary places many intend to visit, but some never find the time. But I would say that if you can at all, or are planning a vacation to go somewhere anyway, to forget about the condo in Florida or some other trip. In these times, go to Mt. Rushmore and let it do what it was designed to do, reminding the people of America why America is worth fighting for. It’s one of those places that once you park in the garage and step up onto the terrace that aligns with the carvings of George Washington, Thomas Jefferson, Teddy Roosevelt, and Abraham Lincoln on the big rock wall high above, that the anger of the world toward America comes into sharp focus. Trump, during his administration, wanted to expand on the Mt. Rushmore experience to solidify more the patriotism Americans feel at places like Mt. Rushmore. I bought several books there that have turned out to be real treasures that I have read throughout the year, and it has given me a fresh perspective into all the bad things that we see happening on the nightly news. Enough of a perspective that I say to all those people asking if all this is on purpose with an affirmative, yes. Yes, they intend to destroy America. That’s what progressives want. That’s what the Democrat Party wants, as does the Desecrators of Davos. They want an end to America and its constitution, which is why Biden canceled Trump’s National Garden of American Heroes. They didn’t just steal an election when they took it from Trump; they intend to steal America as a whole and all of us with it. 

I’ve been to Washington D.C. and never find it very American. Sure, it’s the capital of our country, named after the first president. But it feels like a mess of memory and silly reverence to Masonic symbolism. It’s a city built out of superstition with all the streets and monuments tying America to some Egyptian sentiment with alignments to Jupiter, Saturn, Venus, and many others, complete with zodiacs all over the place that reflect a reverence of a new country without much history of its own trying to tie itself to the depth and lore of the ancients. That lack of character is why many who work in the D.C. swamp don’t fight for America but for the European ideas that founded the Masonic order and the kind of fraternities that spawn from their organizations. It’s also why so many political people and financial supporters turn toward pagan memories for supernatural aid for guidance in how to run a country, which obviously they all miss the mark. I say to anybody who wants to know, if you want to understand America, don’t go to Washington D.C.  America is not there. That is not the best of what America offers. But Mt. Rushmore is a monument to America that has captured the essence of what America is, majestic yet remote. Hospitable yet accessible and grand, all in the same sweep of sentiment. Mt. Rushmore is a much better representation of America than its own capital city of Washington D.C. The city’s main feature is a giant Egyptian obelisk, the tallest testament in that part of the world, and it has nothing to do with American pride and spirit. It’s a reverence to Egyptian beliefs as the Masons who built the city and started the country thought of them in star alignments and the power of ancient pagan gods. It’s not there to revere the work of Jesus Christ or the 5000 Year Leap of Christian faith that essentially made America unique. 

On the way to Mt. Rushmore is a little watering hole of a place just on the edge of the Badlands called Wall Drug. It’s a fantastic tourist trap that embodies all the great things about America in one specific place, and it’s one of those places that remind you of the tenacious spirit of the American mind. Built to satisfy the tourist traffic of people who make the pilgrimage to Mt. Rushmore, about an hour to the west, you get the feeling when you go there that no matter what happens in the outside world, America will always remain so long as you are at Wall Drug and the nearby Blackhills of South Dakota where Mt. Rushmore was carved. It’s a culture all of its own. It is one of the primary reasons that the Sturgis Motorcycle Rally is such a popular yearly journey that is made so that the participants can touch the ideas of America far removed from the noise of the big cities and Masonic-created capitals. New York doesn’t get it, and Washington D.C. certainly doesn’t. Miami, Florida, doesn’t get it at all. But Wall Drug in South Dakota does, Mt. Rushmore, Sturgis, Deadwood, Keystone, Rapid City, they all get it, and if there were one place on earth where people could go to charge their batteries in these challenging times with the American spirit they crave, then I would recommend a trip to Mt. Rushmore and the surrounding areas for a week or so. I’ve done it recently, and it carried me well through the last year. And when my friend just returned from a shoot out there, it reminded me that my experience was not specific to me but is common to all people who travel there. So if you are looking for your country and don’t see it on the nightly news, even with gas prices being as high as they are, I recommend a trip to Mt. Rushmore. You certainly won’t regret it. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Joe Biden, the Hapless Loser: A physical manifestation of failure

They didn’t talk about it much when it happened that President Biden fell up the stairs on his way to the Jimmy Kimmel Show while boarding Air Force One for the second time. Then while riding his bicycle in Delaware, he actually fell off his bicycle, as if he were a child just learning to ride and forgot to put his foot down when coming to a stop. It looked terrible and incompetent. But as many were pointing to the obvious physical decline of an inserted president, someone that people didn’t pick for president but an administrative state that has so little respect for individual ability that they thought they could just stick a “yes man” into the office and turn him loose, it reminded me of a constant element to any competitive endeavor, pressure and what it can do to a mind not prepared to meet it.   Over this span of time, Biden has been complaining that the Republican Party of today is not that of our fathers and grandfathers. He has been yearning for the days when Republicans were easy to beat by Democrats when the Saul Alinsky playbook held true, and Republicans could be destroyed just by calling them a bad name. No, those days are over, Joe, and he is feeling the pressure. The people who put him in office led him to believe that if he just stood here, and stood there, he would be propped up and respected. But that’s not how it is in this new Republican age of the MAGA movement. People got a taste from Trump of what a real president could do, and this artificial mess of the Biden presidency is putting pressure on all Democrats that they are not prepared to deal with. Biden is showing that pressure with these constant mistakes he makes in public. He is the physical manifestation of failure, and it is showing itself in his daily actions.

The mainstream news outlets, particularly Fox News, thought the ten loser Republican senators who showed they were willing to compromise on gun legislation were doing what was expected in politics. For them, it looked like they could talk about “bipartisan” activity on the topic of gun legislation. But they really wanted the typical Republican response to reports lately that there has been gun violence and, therefore, a political push to further erode the Second Amendment and, thus, the Constitution itself. By watching ten senators like Mitt Romney and Rob Portman buckle under the constant media pressure, some hoped that this meant the old tricks would work, where Republicans always caved to the name-calling of the Democrats and that “compromise” could be found and that legislation could be bipartisan. But concern erupted when those ten senators were left on an island by the Republican Party, and MAGA supporters condemned their compromise aggressively. No, this was not the Republican Party of our fathers, the one that loses all the time and is always up for a compromise while Democrats stand together and give up nothing. They are the party of take, take, take, and they never bend to compromise. To them, that has been what the Republican Party has been to politics, the party of compromise, and if they resisted, they would be called names until they did compromise. It’s been a one-sided game that conservative people have become sick of, and they have been seeking new types of Republicans for years, creating the MAGA movement in America.

I have been watching and participating in this process for years. First, we could see it in the various central committees at the local level, where the topic of RINOs was brought up in the early Tea Party days. In my area, I knew Rob Portman when he was first getting started, and John Boehner is one of my neighbors, so he always comes up. When he was Speaker of the House, he thought he was one of the most conservative people on planet earth, and his most significant accomplishment was in bringing the Pope to Congress. He was stunned to learn that area people were calling him a RINO starting around 2012, along with Governor Kasich at the time, who was too prone to compromise with Democrats over just about everything. After all, to them, that’s what politics was all about, compromise. Well, people were getting tired of losing, and this was before there was ever a Trump on the national stage in politics. At that time, he only had a television show and wrote best-selling books. People wanted Republicans to fight back, not to compromise with evil. Not to compromise with people who obviously wanted to destroy American life in every way that we know it. Compromising with evil was giving it power. I was with a senator at the time who was called a RINO to his face by people he thought respected him. He was a good guy playing by what he thought were the rules of politics, to be the bigger person and lead by example. The expectation was that if we gave a little, then the other side would give a little, and in that way, progress would get done. But, in truth, Democrats just kept taking, and taking, and taking. They never gave up anything. So that made the RINOs look like fools, and voters were tired of fools who didn’t win. So they voted for President Trump and have stuck with him no matter what because he has been the only politician in their memory who promised them victory. And for a win, they will put up with a lot to get it, and they sure have.

As Biden fell off his bicycle, he was obviously playing way over his head. This was not the job they had promised him. The administrative state has lost control, and Biden is the puppet left on the stage without a hand to guide it. So, he’s making mistakes all over the place. He can’t handle the pressure because he was never meant to. And he’s constantly complaining because he’s craving the “old-fashioned” Republicans who used to let Democrats win all the time. If only they could get back to those days. The fact that he’s complaining about it as much as he is says everything about the public pressure behind the scenes. He’s a hapless old man who has lost his political savvy and often repeats what his 20-something political radicals in his administration say. They don’t know what to do, they are losing to Republicans in every way it can be measured, and their party isn’t built for any of it. Democrats are built to use the Saul Alinsky playbook to harass conservatives into making all the compromise, while the Democrats spread vast evil across the world and call it “bipartisanship.” Voters are sick of that deal and have been for a long time. Trump is the leader of the MAGA movement for now, but slowly these Democrats are starting to learn, people want winners in the Republican Party. And other Republicans like Ron DeSantis are figuring out that formula, and the cat is out of the bag. I’ve been watching the process for a long time, and I can say it’s not going back to those RINO compromises. Instead, destroying the Democrat Party is what voters want, especially after what happened in the events leading up to 2020. And the pressure on Democrats is tremendous, and they are showing that the pressure is getting to them in all kinds of little ways, particularly in crashing bicycles and falling down just going up steps. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Revenge of the Nerds: Google A.I. and the need to prosecute the tech tyrants for murder

I’m much less concerned about Google’s revealed artificial intelligence creation than I am in the tyranny itself of the tech tyrants. It was revealed recently by a Google engineer that the company had developed artificial intelligence with the mind of a seven-year-old and that it was conscious of God and its own life.   In my book The Gunfighter’s Guide to Business, I speak about artificial intelligence and how to deal with it in the future and in business in general because it’s a certainty. We have to acknowledge it, but I don’t think it’s something we should fear. I don’t see artificial intelligence surpassing human intelligence because software engineers who write the code and create the platform are missing lots of elements of existence that go well beyond the 1s and 0s that computer programmers work with. Computation power and actual intelligence are very different things. I see A.I. as a manageable condition, not what many science fiction offerings have proposed: humans will at some point be subservient to our own lives to the machines we have created. But what we should be very wary of are the companies who have built A.I. like Google who has participated in mass exterminations of entire populations, such as what we saw with Covid, and allowing them to have too much power to use their technology to destroy the world in ways that A.I. will never be able to achieve on its own. The human hosts are still and will remain much more dangerous.

It’s clear that Google participated in suppressing information that could have saved lives during the Covid pandemic, which was created by governments for the purpose of governments, to gain more control over people’s lives and centralize all authority so that machines could eventually manage it. The end game of Covid, besides committing massive voter fraud in the 2020 election to get rid of President Trump because he was a threat to the New World Order of globalism, was to implement vaccine passports which would have given companies like Google a window into every human being on earth to “Google Map” us all with centralized controls. It was clear just a few months into the pandemic that there were medicines that could fight the effects of Covid, such as Ivermectin and Hydroxychloroquine, that Bill Gates paid a lot of money to suppress with phony articles in prestigious medical journals discouraging their use because the intention from the beginning was to stop society from functioning as capitalists and to resurrect the entire world into socialism, and to use mandated vaccines as the vehicle to deliver a mass monitoring system. Google and other tech tyrants participated openly, knowing the details from the outset, and worked to use their power to suppress valuable information that could have saved lives, and they must be prosecuted. For every YouTube video that was suppressed during the Covid pandemic based on corrupted science driving the world to a preset result, decided by Bill Gates and others like him who see the human race as a threat to planet earth and wish to stop that threat from the perspective of a radicalized religious fanatic. Google continued to use its power in the world to steer a political narrative regarding Covid that destroyed lives, actually killed people, and cost the globe trillions of dollars in lost economic value. And that isn’t forgivable. 

Google wasn’t alone in this Covid behavior. Facebook and Twitter also contributed to the misinformation, then captured the term for their own use to call anything that was not part of the Bill Gates paid for narrative a threat to the order of the world. That is what we must worry about because it’s these people who are also writing artificial intelligence. So if they are writing the programs we call A.I., there is a real threat to the world, and it’s not coming from Russia, Iran, North Korea, or China.   It’s coming from Google, Facebook, Twitter, and anybody running around bragging about the Metaverse. That was clear in this year’s World Economic Forum by the Desecrators of Davos. Clearly, by their plans, they visioned the new world economy as one where everyone stayed home like in the Steven Spielberg movie, Ready Player One. While that was an interesting movie, and while virtual reality is kind of a cool technology when it comes to video game playing, this notion that human beings are going to give up all interaction with the real world in trade for a virtual one is centrally controlled by the class of people I call, The Revenge of the Nerds types is unfathomably stupid and incomprehensibly naive. According to them at the World Economic Forum, these are the smartest people in the world. No, people will not give up wanting to see a real elephant in trade for a virtual one. People will still want to visit Rome; they won’t be satisfied with a virtual reality program where you can’t smell, touch, or buy a souvenir. The truth of the matter is that even the smartest people at Google aren’t that smart to encompass all the aspects of human need, or the necessities of life in general. But, they intended to inflict their small-minded assumptions onto the rest of us with force and even murder, and for that, we must teach them a lesson they will never forget. 

These tech tyrants, like in the old 80s movie, presented themselves in a way we felt sorry for them, and so long as they created companies that made our lives easier, like Google Maps does, or the products of Microsoft have over time, we put up with these Nerds. But deep down inside, there is a Revenge of the Nerds aspect to their characters; they were picked on in school, they didn’t get the hot dates, and they grew to resent society at large and, due to their massive insecurities, sought to remake the world into computer code they could deal with. So behind all the World Economic Forum strategies are essentially a bunch of socially awkward nerds who wanted to reel in the entire human race into something they felt comfortable with. They want revenge against the world because they never felt comfortable in it. As newly rich people, they found that their money could buy them all the respect they never had as kids, so their minds have left them and presented us with menaces to the world who will kill and ruin lives to bend the world to their comfort level. And that isn’t acceptable. And to develop artificial intelligence with these kinds of ideas in mind, to impose on the world central authority through vaccine passports, to put chips in all people so that every person can be regulated in some way or another, is essentially the Revenge of the Nerds plan to make the world into something they can deal with. And their intention to use artificial intelligence to do just that very thing is a threat to humanity. It’s something we cannot take lightly. It’s not the A.I. itself that is the threat. It’s the people writing the code and why. We have seen their intentions; they showed us how they are playing the game during Covid. And knowing that, we must punish them now instead of letting them get out of control again before they do have weapons like artificial intelligence to use against us and to subsidize their personal security problems with the assistance of computers to give them the power they’d otherwise never obtain. If there is a lesson we should have all learned from Covid, it’s to what extent these people mean to destroy the world and everyone in it.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Best Thing that Could Happen with the J6 Committee Would be to Indict President Trump: Accelerating the end of the Democrat Party

We all know by now what the UnSelect Committee, who has been putting on a show trial over what they say is the darkest day in American history, January 6th, 2021, is up to. They are seeking to hide the election fraud they participated in, and they hope they can use the proceedings to indict President Trump and tie him up in court to disqualify him from running in 2024, which they are terrified of. And to all that, I think there would be nothing better for our country than to have Trump indicted because, in the process, there would be legal discovery and all kinds of a mess that would be blasted into the mainstream news cycle that has so far been contained from the public. The result of that would be a complete destruction of the Democrat Party. Which I think is destroying itself quite nicely. But an indictment of Trump would be the end of them and the established order of the Beltway, which would turn out to be far greater than just having Trump run for President again, only to go through the same kind of resistance we saw before. The pressure of Trump is far greater than actually being in the White House. There are a lot of people who could run for President in 2024 who could represent the MAGA movement.  Ron DeSantis comes to mind.  What is being built presently is a new kind of political movement that will far outlast many of the people currently holding office. The net result of all these efforts will save our nation from the looters and scumbags who have given us the mess we see now. But an indictment of Trump would accelerate the process in ways that nobody has been thinking about and would be very beneficial to the ultimate destruction of the Democrat Party due to the kind of case that would be put on full display for all to see. 

What we see happening with the J6 Hearing spectacle is the undoing of the George Bush era New World Order that Klaus Schwab and the other Desecrators of Davos are fully committed to today, with billions of dollars in personal assets fully dedicated to the change state of America from a capitalist country and into a socialist one. They stand to lose a lot of money and power if Trump returns to the White House, which is why they rigged the 2020 election. They couldn’t afford for people to run their own elections; it put at risk all the money and power they had built up over many years. It’s a globalist view of the world that started to be dismantled by the election of Trump in 2016. Back then, the system chiefs thought it was all a joke. They had rigged elections for years and knew how to keep things close to make Americans think they actually picked their own representatives. But most people didn’t believe in the system at all and just didn’t participate, making it easy for the “uniparty” to run all things any way they wanted to. They gave us fake wars and fake economic cycles. They manipulated everything to the gradual sell-off of our country to globalist investors while hiding their vile actions behind red, white, and blue patriotism and selling themselves as patriots as well. But truly, what they were preserving was a kind of Beltway aristocracy that many in the political class craved more than a thirsty person desires water in a hot desert. They wanted power over others more than anything else in the world, so they built a corrupt system to give themselves that power. They had to share it with other Beltway types, but so long as they were members of an elite aristocracy, they were happy to at least do that. 

Then along came Trump running as a person who didn’t need the donor class. He understood the media better than the media understood itself. And he knew how to make real business deals because he had built his brand doing so very publicly. So people showed up and voted for him in more numbers than the election cheats could deal with, and he snuck under the algorithm door in 2016, much to the surprise of everyone. Then, the Beltway, including Mitch McConnell, Paul Ryan, John McCain, Mitt Romney, and many others, worked for the next four years to undo the person that the people picked because the hidden little secret all along was that the Beltway ultimately picked the people it put in office. Voters were supposed just to play along, vote to make everything look like a choice, then go quietly back to sleep while the Washington Beltway types sold America away to everyone willing to pay a little cash for the opportunity. And in the process, they have committed so many vast crimes of excessive evil that the parameters were unfathomable to ordinary people. And while Trump was in office, so many crimes were committed to get rid of him, of the people’s pick, that many more crimes were committed by the FBI and the Department of Defense—especially regarding Covid. Many of the things that Wikileaks was publishing which could be traced back to many of the congresspeople and senators we see on television every night, were caught up to some extent or another in sedition, treason, and worse. Actions against America and its constitution left them no choice but to support complete insurrection to foreign interests to hide the crimes they had committed over many years. 

Ultimately, the desire to get rid of Trump and to prevent him from returning to the White House is the desire to cover up all these crimes with a phony trial by the UnSelect Committee over January 6th. The abuse of authority already displayed over Paul Manafort, Roger Stone, General Flynn, Rudy Guiliani, Steve Bannon, and Peter Navarro crossed the line long ago. But to put Trump at the front of the room with all the evidence he has collected along the way and the mouthpiece to sell it to the public, there would be no way for the Beltway types to survive that. We are dealing with new territory politically that we have never experienced before. An indictment would only accelerate a process of destruction that the Beltway has brought on itself. They are the ones with everything to hide, and their attempt to hide so much scandal behind the legitimacy of law and order would only work if people weren’t paying attention. But now, they are paying attention, and the bad guys no longer have control over the media. Social media is more than just Facebook, Google, and Twitter. Fox News does not represent conservatives like it once did; there are many other options now than there were even a few years ago. They don’t have control over what people say to each other. They do not have control of publishing, of anything really. The word of their crimes has gotten out, and now too many people know. It’s over for them already. By indicting Trump, they would only accelerate that process by years and compress them into months. So nothing would be better than to indict Trump. The government cannot live up to the measure they are enforcing on Trump, which is to say that he had an obligation to stop people from behaving the way they did on January 6th, to be angry at election fraud as they knew it at the time and felt that the government had not respected their vote.

The great fear behind the charade of the J6 spectacle is that the political class is not in charge of the millions of people they had taken for granted for decades. And the potential for all-out violence was a genuine fear for them. But in context, they would have nothing to fear if they had not acted so poorly and tried to hide so many crimes behind a façade of political theater. The tricks of old will not work any longer. People are awake to it, and they aren’t going back to sleep. And indicting Trump would only accelerate their own inevitable destruction, which couldn’t come sooner. So yes, indict President Trump, and let’s get the complete destruction of the Democrat Party out of the way once and for all.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

‘The Bodies of Others’: What did you do during this historic time, did you just put on the mask and shut up, or did you fight back?

Before getting into the details of Naomi Wolf’s new book, The Bodies of Others, I would refer the reader to my articles of January and February of 2020 when I said from day one that Covid was a Pearl Harbor type of attack on our way of life from the climate change religious radicals like Bill Gates who would do anything at the time to get rid of President Trump during an election year.  Now, several years later, we know a lot more than we did then.  But just remember, what I said then, and have continued to say about Covid, which has turned out to be 100% correct.  So use that knowledge to consider the merit when I say that many books have now been written talking about the intent and aftermath of Covid-19 and the government’s needs for it, and what they were willing to do to implement global control over every single human being.  What lives they were willing to dispose of, and how many people they would sacrifice to do it.  We know with certainty now that Covid was made in a Chinese lab.  Dr. Fauci knew about it.  China knew about it.  Bill Gates funded the public relations campaign to support it, so he was well aware of what he was doing, and they purposely killed people to make their point as Covid was unleashed from China to bring the world to its knees with a military attack.  This time it wasn’t a nation-state like Russia, China, or Iran.  This time it was the administrative state of white lab coat bureaucrats, a kind of Revenge of the Nerds campaign to change the way the entire world did business by destroying capitalism and ushering in an age of global communism led by the World Health Organization and ultimately The United Nations. 

Since I made my initial statements on Covid and warned what the truly bad people of the world were up to, many books have been written that provide evidence to my warnings.   I knew what was going on because of my experience dealing with these types of people for years and understanding that they would commit such a level of vast evil.  Most people had a hard time accepting that premise or even seeing it.  When you spend your entire life trusting people in white lab coats and authority figures in general, they become a kind of parental figure in our lives that make it hard for us to question.  And that is what makes Naomi Wolf’s book different than all the other ones that have been written in the aftermath of Covid protocols and the vaccine mandates that have come after.  Naomi Wolf used to be one of the left-leaning Davos elites.  She was invited to the same parties and was part of the media culture perpetuating this attack.  So she was in a unique position to explore the hows and whys Covid happened and what the intention was all along.  And how so many millions of people could perpetrate it knowingly, but like the Milgram Experiment from the 60s, would put obedience to authority over the logic of individual thought in most cases, which spread that Covid evil in vast ways many are just now getting their minds around.  We are talking about an evil here that is so bad and horrible that it meant to hide itself in our society by being too audacious to consider, and that is how it moved throughout society.  In the process of all that, Naomi Wolf altered her political outlook and went through a bit of a revelation that many could understand.  That is why her book, The Bodies of Others, is the number one book being sold presently.  And also why Amazon is sabotaging it in every way they can as a bookseller.  It doesn’t matter; people are buying it anyway, by the bucket loads. 

What makes a person evil is the book’s central premise, that nice person you are having lunch with or conversing with at a dinner party, they seem so nice, how could they be evil?  Everyone seems helpful, interested, and worldly at those kinds of things.  So how do we go from that person, or those people, and suddenly they are killing hundreds of thousands of people and manipulating data so they can stir public opinion to change political philosophy out of sheer fear?  Because that was the essence of what Covid was, it was a manufactured bioweapon that was used to terrify the innate instincts of the entire human race and grossly abuse the authority relationships of all governments around the world to political upheaval.  A destruction of capitalism and to initiate the Great Reset that the Desecrators of Davos clearly had planned for many years.  That is what Naomi Wolf explores in her book as it chronicles her journey from one of those types into a thoughtful dissident who asks the question at the end of the book, “what did you do during the pandemic.” Did you just obediently put on the mask and yield to the authority figures, or did you fight back?  Most people just put on the mask, socially distanced themselves from others, got the mandatory vaccine shot, and hoped they wouldn’t be attacked for resistance.  And they have to live with that guilt now, and it’s painful for people.  That guilt will rot in them for the rest of their lives.  Some like her went along with it at first but, over time, realized what a mess it was and started to fight back.  Now she is an advocate for supporting constitutional freedoms and creating a defense from medical tyranny, which is a very real thing.  We have been taught to trust doctors from some of our youngest memories.  And that is how they attacked us.  Most everything we were told and that was done to us at the level of global politics was a lie by the authority figures in our lives, and it has left us in need of action, which we are just now starting to define. 

Reading books like The Bodies of Others helps provide context.  It’s about how authority figures, thinking from their perspective that adherence to authority was morality, no matter the cost, used other people’s bodies to advocate for their inbred tyranny.  The kind of utopian destruction that is talked about at those fancy dinner parties where everything seems so worldly after a bottle of wine and all the well-dressed participants start to look more wrinkled as the night wears on and clothes aren’t so neatly placed as they were at the beginning of the evening.  The essence of all such people is that they bring with them all the psychological problems of their youth; if they never overcame their own authority figures to embrace their own individual lives and the boldness it takes to live them, they seek to hide those insecurities behind process and rigid social systems governed by authority.  And to get rid of President Trump, the world was willing to go full authoritarian, to murder people for the sake of gaining power over the bodies of others.  They destroyed economies and people’s lives in many ways, but worst of all, they were willing to kill to perform their task, leaving us with an uncomfortable aftermath as to what to do now.  There isn’t much that culture provides that gives context to the problem.  But there are books that are written, books like The Bodies of Others, that open that door in a healthy way, a way our culture needs.  And they provide context so that we can understand what happened to us and what we have to do about it in the future.  Yet, regardless of the level of experience that there is on this matter, we are compelled to do something about what evil did to visit us during this dark time in history, and it requires us to be bold in what we do next.  Because of the many lives lost in the process and many lives ruined along the way, history will remember most of what the human race did to subdue this vast evil spread through authority figures for the worst reasons that intellect can conceive.  And before that can happen, we must understand it ourselves, and books like The Bodies of Others are the first step in doing that.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Zimmer Power Plant Closed: You bet we are at war, and part of the strategy is to trick us into not seeing it

I spoke with many money people this past week, and one thing they all have in common is the difficulty in explaining what they are seeing in the finance world, specifically, the finance of energy. The Zimmer Power Plant just south of Cincinnati in Moscow, Ohio, just closed, and the rest of its employees will be gone by the end of June. It’s the only real industry in Moscow, and it’s going way. The trouble is that nobody understands why until I tell them. Then, of course, the reaction is, “nobody is that evil.” Which is part of the exploitation of the enemy, our belief that people are better than they really are, and that regulators who have put Zimmer out of business with green energy regulations have our best interests as a human civilization in mind. But it’s evident that what we are seeing coming through the green energy movement is a military attack that foreign attackers would have never attempted otherwise. No military in the world is going to dare take on the United States with military strength. Instead, they have attacked us in a way we have no means to see and deal with, through rules and regulations driven by ESG scores. If you wanted to attack America, then the power grid would be the way to do it, to rob our flourishing economy of its power so it can’t expand, while our enemy China is building power plants by the bucketloads to fuel their economic growth. As all these coal plants like Zimmer shut down, the uneasy question that comes up is, well, what will replace it? The answer, of course, is nothing. Solar isn’t going to get us there. Neither will wind. So what is the purpose of shutting down all these plants without a real, sustainable plan to deal with the loss of power? That’s where the eyes start looking scared among the finance people because they have no other way to explain what they are seeing.

If a foreign country, like Japan from World War II, attacked a power plant in Los Angeles to knock out power in our country, we would have called it an act of war. We would rally the troops, get them in planes; then, we would attack Tokyo and write many stories about the heroics for history to remember. We have all been trained to view war as tanks, planes, and troops on the ground through movies and television over our entire lifetimes.   We don’t think of federal regulators as the enemy. We don’t think of scientists as malicious. The government, our government anyway, is here to help, or so we thought. The possibility of our government selling us out to the World Economic Forum’s radical climate change plans through people like John Kerry and Joe Biden never crosses our minds because we see them as fundamentally American, despite party politics. And when they say they have our best interests in mind, we tend to believe them. That’s precisely what got us into so much trouble with Covid, a manufactured virus built in a lab in China and managed by Dr. Fauci, funded by Bill Gates, to bring the world to its knees and to put in power the new class of tech bureaucracy ran by the World Health Organization to force all nations to give up their sovereignty to fight this new virus.   The evil in all of that is just too much for most people to get their minds around. But that’s where the facts take us. It’s actually much worse than all that, but for most, it was easier just to wear the mask and take the vaccine shot rather than shatter their trust in the world’s bureaucracies and comprehend their malicious intentions. 

The Zimmer plant in Moscow started as a nuclear power facility but never passed its final inspections. In the aftermath of Three Mile Island, which was essentially a media-driven crisis rather than a real one, Zimmer was converted into a coal plant. Liberals have been attacking nuclear energy since its inception for the same reasons that they finally managed to shut down all the coal plants through Larry Fink’s ESG scores, to put limits on America’s growth and its industry, and to cripple capitalism like liberals seek to abort babies, to kill them before they are even born. Do you see the pattern in behavior, whether it’s the murder of babies with abortion or by killing American industry through power supply? The goal is to destroy growth so that the country is easier to defeat by global aggressors. I’ve been to Zimmer many times, and even as a young plant, it always felt like it was old and ready to be killed off because liberal politics have been attacking it since it was built to accommodate the growing power needs of the Cincinnati Tri-State area. And now, after a long fight, the owners of Zimmer have decided that it’s not worth it. The writing is on the wall. Biden is in the White House, the administration is connected intimately to the Desecrators of Davos, and they have a war against fossil fuels. There’s no money in hanging on to a coal plant that the Biden administration, like the Obama administration before it intended, would destroy all fossil fuel methods and replace them with undeveloped green energy. Zimmer was projected to stay open for another five years, but it was recently announced that they’d close five years earlier. 

I see it as an act of war by an inserted Biden administration. The election fraud occurred so that this war against American capitalism could continue. Even surrounded by proof of election fraud, the malicious nature of the medical community using Covid as an authoritarian power grab, and now these radical intentions against America’s power grid, most people can’t get their minds around the idea. It’s too much, too fast, and conducted by all the people we have been taught our entire lives in public education to trust, the media, the government, white-coated doctors, and federal regulators. There isn’t any plan to cover the gaps left in the wake of Zimmer and the many other coal plants that are being forced to shut down by the new boards of directors installed from BlackRock, Vanguard, and State Street with progressive radicals who put climate change as a religion to the most important consideration. They aim to shut down all our power options as a nation and destroy our ability to produce anything. If you were competing with America as a foreign country, what better way to destroy them than by disabling their power grid and blaming it on some made-up nonsense like “climate change.” And what’s worse is that these ESG scores are only being implemented in competing markets to help China. So let’s see, the Covid virus which shut down our economy came from China. The ESG policies come from the World Economic Forum, which has put China-style authority as its goal for the future state of global politics. Even as America shuts down power plants like Zimmer, China builds dozens of them, and all that pollution blows over the Pacific Ocean through the jet stream and ends up in America anyway. So what’s the only purpose behind it all? Well, it’s war. It’s a war against all of us in America, and it’s being waged on us by the kinds of people we were taught to trust so that this very kind of thing could happen. We’ve all been played as suckers, and while we are spinning around in circles trying to figure it all out, the evil intentions are coming at us at full speed. And they don’t care if we have our lives destroyed in the process. After all, that’s the purpose of war. And you better believe it, we are at war.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Wisconsin Hit List that Mitch McConnell’s Name Was On: How evil spreads in the world

First of all, political hits like the one against Wisconsin judge John Roemer in Wisconsin are more common than they should be. Like election fraud, there is a level of this behavior that we have come to accept. We see this reflected in the Bret Kavanaugh case in Washington D.C. at the Supreme Court level. The threats of assassination, literal or socially, have been a form of judicial control for years. Suppose a judge comes up with an unpopular ruling. In that case, there is the constant fear that some assassin like Douglas Uhde, who killed Judge Roemer in his home tied to a chair with zip ties, before going down into the basement to shoot himself in the head only to die days later from the wound, will knock on our door. Unfortunately, judicial activism has been very common in political tides to persuade them to behave in ways that a criminal class desires. The threat of such actions as occurred with Douglas Uhde is meant to maintain control over their logic. Speaking from a lot of experience, I have known a lot of judges over the years like John Roemer, and I certainly have known a lot of hit people like Douglas Uhde. Most hit people are not slick, bold people like you see in the movies. Instead, they are low-level people with messy hair and messy lives with a personality type that allows them to desire that line of work because they are a little crazy. Stories like this killing are so common it would provoke the question of why this one made national news. After the police found Uhde’s body in the basement, they also found a hit list in his truck at the site with Mitch McConnell’s name and the name of Governor Whitmer in Michigan.

It’s not that a vast evil is in charge of all thoughts and deeds because what happened next was a baked-in imposition similar to the original intent of judicial activism. There happens to be a push by Democrats nationally to ignore inflation numbers and all the other debacles of the Biden administration and to do something on gun control legislation to give the hapless loser some kind of victory going into the midterms. Democrats have convinced ten pathetic Republican senators to sign on to some token gun control legislation after the media has essentially put every shooting on the news that has happened across the nation for the last several weeks to perform the task. The evil at play is baked into the system; it’s not a hidden message from Skeletor or Cobra from those old 80s cartoons like GI Joe, who are orchestrating all this mess. The evil is systematic, and the media knows what to do with it when they see it. Killings like this with the judge normally wouldn’t make news outside their local community. Still, this one had the name of two prominent politicians on it who are sympathetic to progressive causes, so this story was unleashed as a national incident. Reporters taught in liberal institutions guided by liberal financing know what they need to do to keep a job in the industry, and stories like this killing keep them relevant.   So the media picked it up to help the cases of Whitmer in Michigan, who is in a tough challenge for her seat to make her a one-term governor, and to work on Mitch McConnell on gun legislation in the senate. Even if he didn’t put his name down for support of gun control legislation, he wouldn’t stand in the way of it either. After all, his name was just found on a hit list. 

So this is how these stories of hidden menace manipulate our culture at the legal level and why many cry in the night for justice but never get it because the bad guys always seem to be in control. Silently, we accept this kind of injustice and harassment of our legal system, and instead of fighting back, we hide in our homes and hope that people like Douglas Uhde never come to see us. In my experience with these kinds of people, they are quite common, and law enforcement knows about them. They live in the cracks, often have deep criminal backgrounds, and messy lives in every way you can imagine. But they kill people for a living, and judges are careful with these types because they don’t want to end up on a list like the one found in Uhde’s truck. And over time, the more rigid we have become with gun control laws, the more we have chipped away at the Second Amendment, the more empowered people like this hitman have become in our world. And our media and legal system have accepted these terms to make way for progressive politics and consider the actions “collateral damage.” The best way to stay off such lists was to do what the thugs in the world want and not stand up to anything significant. By the nature of the killing of Judge Roemer, who was retired and trying to live his best life, the fact that he was tied to a chair before receiving a gunshot to the chest indicated a payback for a court case or a series of court cases. There was a person who fled the scene and called the police. When the police came, Uhde was still in the house and had no choice but to kill himself or go to jail. 

This is precisely why we have the Second Amendment. If the person who fled the house had stayed and fought off Uhde, we would have a different story. If Judge Roemer had been armed himself and had shot Uhde long before he was tied to a chair, we would likely be short one hitman in the world, which nobody would bat an eye at. Many people would have lived happily ever after. But evil in the world doesn’t want us to be happy or to feel secure. So they want to chip away at our right to defend ourselves with gun control legislation and use every violent occurrence to perpetuate our fears so that we are easier to control. To make us all into potential victims. That is precisely what the judicial branch has come to accept, even at the level of the Supreme Court. When deciding a case, they have to think about whether or not they might be killed for making it. So is a decision worth dying for? Is Roe v. Wade worth dying for because Chuck Schumer, who just pushed those 10 Republicans into joining him for gun control legislation to make Biden look good, also inspired violence toward the Supreme Court judges, which one lonely 26-year-old kid was just trying to kill Kavanaugh. He turned himself in before making the killing. But the implication was enough to get everyone’s attention, which was the reason for the threat. And sometimes, to back up a threat, sometimes the hit must occur. It certainly got Mitch McConnell’s attention.

Everyone talks about living in a “civil society.” Yet, we have an entire political system that accepts acts of violence and the maniacal lives of people like Douglas Uhde because it helps evil gain power in the world. That is how evil grows; we accept it in small bits at a time. Killers like Uhde exist. After all, they help corrupt politicians like Chuck Schumer and Gretchen Whitmer grow in power because they terrify the people downstream, especially local judicial judges like the poor Wisconsin Juneau County Circuit Court retiree. And ultimately, that’s why they want to disarm us all so that we might be tied to a chair and killed for not ruling in the ways evil desires. And that we would attack our means of defending ourselves, making it easier for evil to spread in the world because we have no other means of dealing with it but to yield to it and hope that a killer like Douglas Uhde never knocks on our door.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Joe Biden, the Sucker: Being mounted on the trophy wall while he’s still alive

Don’t get me wrong; I have no love for Joe Biden. He’s a scum bag of a person who spent his life being a sleazy loser. He’s a bad dad; just look at his kids, a lousy husband, his goofy wife, a bad person, at his life; he’s a failure at everything he has ever done. Any high office he has ever held, he was put in place by people who were really in power because they knew they could control the compromised old fool, including putting him in the White House the first time to babysit Barack Obama as a radical Democrat born in the living room of the domestic terrorist, Bill Ayers. But I couldn’t help but feel a little sorry for Joe Biden as he spoke on Jimmy Kimmel’s show about winning 81 million votes during the last election. It sounded like he really believed it because people around him told him that, and he wanted to believe it. This after he had just fallen on the stairs again on Air Force One on his way to that show. People might say, “but Joe Biden’s in the White House; he’s very successful.” And the rumors of Joe Biden’s frustration over that very issue are leaking; he’s not happy with what he’s seeing. Nobody listens to him; his handlers constantly correct him in the media. He’s starting to realize what the scam has been all along. It was him, radical progressives with global intentions are setting him up, and they picked Joe because he’s old. After all, he’s compromised, and they knew he would do anything for the title of president, including selling whatever was left of his soul. All he had to do was do what they said, stand where he was instructed, and he’d die being president of the United States and could at least have that to show for his long life as a sell-out. But the trade is now becoming apparent, and he’s starting to worry about it.

It was clear there was something wrong when suddenly, Joe Biden had been polling in the middle of the pack for the Democrat Party just ahead of the South Carolina primary, and Bernie Sanders, the socialist, was still out in front. The Party knew it had to do something; it couldn’t let Bernie Sanders win the nomination. They wanted the platform without the baggage, and there was Joe Biden, a continuation of the Obama White House and a guy with a reputation as a moderate sitting there for the taking. So other Democrats dropped out, deals were made, and the media propped up Joe Biden so that he could suddenly win that South Carolina primary and the rest was history. Biden was told to shut up, sit down, stay in the basement, and the Party would take care of the rest. And by the “party,” we are talking about the “uniparty,” the establishment types connected to the door of the World Economic Forum, the legacy of the Bush family New World Order and the miles of track laid by people like Henry Kissinger for many years to establish the next phase of Beltway, “Georgetown” politics, the long craved reconnection to European aristocracy by an administrative class ran by the United Nations. The big story for “the party” was to get rid of Trump. Biden would just be going along for the ride. But the window was closing quickly; the natives were getting restless in America, especially with all the Covid lockdowns that were going on and continuing through to the election of 2020. They had to move fast! Biden had one job, shut up, sit down, and the “party” would take care of everything. Just stay alive long enough to get rid of Trump and grab the White House for the Democrat Party. Could Joe do that much? Joe was ready to play ball.

Maybe Joe lived longer than they thought he would. But now he’s seeing the writing on the wall. The Biden policies, not written by the Biden White House but by the controllers who control the strings that make the inserted President move, were destroying America right on schedule. The goal was to do it before the next election cycle and to transfer power over to the new governing body, the United Nations, which served as a representative state to the World Economic Forum collection of corporations ready for this new global economy. Joe Biden, as the compromised loser they knew he was, would do anything for the title, including letting them completely sabotage the American way of life with high gas prices, big international wars, food shortages fueled on by destroyed factories, supply chain problems created by policy, and hundreds of other acts of deliberate misconduct meant to destroy America from the inside out. By the time Americans would figure it all out, Joe Biden would be gone due to age, and he would be the fall guy that the history books remembered. He’d be the last American president, so from that perspective, Joe Biden was the obvious pick to win that South Carolina primary and do what Democrats have wanted for a century. But they needed someone they could control more than Bernie Sanders to pull it all off. And they needed someone to take the fall when it was all over, and due to his advanced age, Biden would not be around much longer. The history books are already written to explain it all away. Biden’s policies killed America, and it had to look for survival under the new controls of the United Nations. China held all the debt, so it became the new ruling class of the United Nations model. And that would be it.

Now when Joe Biden looks in the mirror, he sees the sucker the rest of us see. He’s not the same guy talking about kids rubbing his hairy legs or challenging people to pushups. He has been set up to take the fall, and he lived too long to see it explode before he was out of the way. The timing was everything, so his handlers had to destroy the country. At the same time, Biden still sat in the Oval Office, so the blame is happening on his watch as opposed to some aftermath from the funeral of an American President, where sentiment might take away the sting from a sentimental public. No, America hates Joe Biden for all the reasons he was put in place, to draw attention away from the insurgents, the same people who started the Obama White House in the living room of known terrorists. All the Saul Alinsky followers who had been plotting America’s end for many decades. And in live time, on television daily was the compromised carcass of a president being mounted on a trophy wall before he was actually dead. And the end of America was being blamed on him openly. That’s not quite what he signed up for, it’s like becoming a doctor as a heart surgeon, but upon completing medical school, he was told that you have to go clean the toilets. Joe’s value to the ruling class of aristocrats and globalist lovers was that he was so hapless. They would have never put a competent person in office because that would make it harder for them to control. Instead, they needed a hapless fool they could easily manipulate who was too old to live very long, so they could put the blame on his carcass once the deed was done. And when Joe Biden looks in the mirror these days, that’s what he sees, which he doesn’t like.  But, it’s what he signed up for.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Message from the SWAMP: Voters are not in charge, the administrative state is

I’ve thought from the beginning that there was massive election fraud in the 2020 election. I watch these kinds of things intently and was watching the news coverage as the steal took place late in the night when people went to bed witnessing a sizable Trump lead, where even Vegas was calling it for Trump. Then in the morning, Biden suddenly had these huge spikes of voter infusions. I watch enough of these things to notice that something was very wrong with the performance of the vote counters, to say it lightly. At that early time, it wasn’t the evidence of voter fraud that we had to go on, but it was the continued behavior of the SWAMP itself, after the Durham Report, the two impeachments over nothing, the spying on the campaign, the actions of the FBI, the complicity of the media, we knew on election night November 3rd that they weren’t all just going to go away and suddenly give up. As I say all the time, judge people based on what they do, not what they say, and you’ll know the truth even in the most voracious lier. So in that regard, the election fraud was blatant, even if, at that moment, we weren’t sure to what extent. Now, after two years of trickling evidence, which grows by the day, there is no question that Trump had the election stolen from him, but worse than that, it was the real people’s pick that was stolen, and that is a problem far greater than the mess we find ourselves in now. We are seeing a conflict play out that goes back to before the Revolutionary War itself, the clash between the idea of America and the conformity of Europe, to the world suddenly being smashed together through technology in uncomfortable ways. The election problems of 2020 were about a lot more than just getting Trump out of the White House.

Essentially, by the morning of November 4th, the collection of bureaucrats, thieves, insurgents, and international bankers were saying with a smile on their faces, “you, the people, are not in charge. We, the administrative state, are, and there is nothing you can do about it.”  They stole the election to essentially protect the same premise that the War of 1812 was all about, can people govern themselves, or were they always to be at the mercy of the aristocratic administrative state types? The answer was evident in their actions. They would not live in a society where people ruled themselves because it invalidated everything they stood for as people. They were refusing to let people govern themselves, and if they had to be obvious about it, instead of hiding in the background allowing the poor fools to believe they were running things, then so be it. They dared us to challenge them and now are panicked by the results. Even going into the details of what happened over Covid, we saw a world thrown together that was run mainly by socialists and communists who were jealous of America in so many ways that they were going to destroy it any way they could. They no longer cared if people knew what they were up to or not. They had lost patience with the whole debate, and that’s why with smiles on their faces on November 4th, they felt utterly validated to declare that Trump had lost and people were just going to have to get over it. Their message to all of us was to put our masks on and shut up. And if you question the election in public, we’ll destroy your life, as they attempted to do with Rudy Giuliani, Sidney Powell, and Mike Lindell.

I have always said that people, especially in America, will follow the rules until they no longer work. Even now, obviously, the government has been caught in not just stealing the 2020 election for its own reasons of self-preservation, but they murdered people behind the Covid social conditions, and they knew what they were doing as they were doing it, which will be the subject of much future material for me. The evidence in hindsight is quite clear to see the purposes for social distancing, masking, and mandatory vaccinations. The types of people who love the administrative state and their role in it were literally willing to kill to preserve it. So election fraud to them was a gift. At least people weren’t massively slaughtered in the process of a coup in the White House, and people should be happy about it. That’s why it was so terrifying to them what happened when voters with some impassioned instincts about not certifying a fake election stormed the capitol on January 6th in frustration by what they had witnessed. Several hundred thousand people had come to hear Trump speak at a Stop the Steal Rally at the White House, and that was terrifying to the administrative state, which had organized so many mass riots and caused so much damage during all of 2020. Even after a year of Covid, people were willing to come out into the cold to support President Trump or even the idea of him, a people’s pick. At the end of the day, a portion broke into the Capitol Building to let the politicians know there that they weren’t in charge; the people were. 

Many people have offered that the efforts of the January 6th Committee and the optics that have been shown on television are purely put on to hide the bad inflation numbers of Democrats controlling all three houses of our government. Or the many other missteps that are destroying the world, especially the liberal commitment to eradicating the economy of America to save the world from their religion of fanatics regarding climate change. Their actions on gas prices, food shortages, and other deliberate terrorist acts are far more radical than the terrorists who blew up the World Trade Center by running planes into them or the actions at WACO, Ruby Ridge, or Oklahoma City. The January 6th Committee is about more than anything anybody has so far put their mind around. It is about aspects of many things, but at its heart is the hatred of people who think they can rule themselves and not have their “betters” ruling over them for their own good because the answer to that question is one that the human race has never had to answer, except to leave places and to resettle in areas with less bureaucrats in them over the last 10,000 years. The human race collided for the first time because the planet was too small to any longer ignore the question. As Trump likes to call them, the Unselect Committee has one purpose and one purpose only, to ensure that the administrative state is in charge and that voters were not.

To become in charge, you had to be in the “in” group like they were. You couldn’t just rule yourself. They were happy to play along all this time and let us think we were in charge, so long as they pulled the strings. But after two elections of Trump, they had lost patience to play the game any longer, and they expected us to kneel to their power. And when we didn’t, then insisted that we were still in charge, like many did that day on January 6th, well, that was a bridge too far for them, and that’s where we find ourselves presently. They aren’t willing to give up power or what they think is power. And they will do anything to keep it, even kill if necessary. In that way, we know who we are dealing with, and there is no way that this all ends in peace.   The question is, can it end without lives lost. That will depend on the authenticity of the next election. People are willing to give elections a chance. But they will not be ruled by incompetent losers from the administrative state, and that for those who are, is the scariest thing in the world—not having power and knowing that the people of the world refuse to be ruled over by the administrative class.

Rich Hoffman

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Why The New ‘Top Gun’ is So Popular: Americans like rule-breakers, not conformists

It is funny to hear industry analysts trying to figure out why the new Top Gun: Maverick movie is doing so well going into its third weekend. I’ve listened to and read several hundred reviews of the film at this point. Unlike other kinds of movies, I have not yet found anybody who understands why the American market is flocking to see it many times now. Is it patriotism and the lack of wokeness that is in the movie? Or is it Tom Cruise himself, which many in the trades would like to think is the case? Well, Tom Cruise was smart to make Top Gun the way it needed to be, especially coming out of the Covid years. The film was done well before there was ever a pandemic, and Paramount sat on it for several years because of the uncertainty of the future of Hollywood, Top Gun: Maverick has the feel of a movie made in a different time and a different country, all the way back to 2019. I remember being on an airplane flying out of Orlando and watching Comic-Con footage of the movie for a 2020 summer release, so it’s been out there for a long time. But the film was released during a market recovery in a post-Covid world, and all kinds of forces were at play that inspired Americans to return to the movie theaters to see a movie worth leaving the house to view. Yet, there is an element to Top Gun that is very much reminiscent of the 80s when Tom Cruise was making so many blockbuster films, along with other movie stars, that say more about Americans to the world than anybody has seen in a while. It is that element that was on raw display in the new movie and is why the film is doing well without the rest of the world driving a majority of the box office numbers, specifically the Chinese market. 

The character of Maverick is a rule-breaker, and that is a trait that Americans love. They don’t like someone who follows the rules to the letter. Americans want out-of-the-box characters who will bend or break the rules to accomplish something great in the world, even down to the name of the Tom Cruise character. Tom Cruise himself is not like Maverick. But he was wise to play a character like Maverick and let all the elements of a rebel within the military shine in many reckless ways. Just the name of the character, Maverick, indicates a loner, a rugged individualist, someone who goes their own way in life. And that is not how the rest of the world is. Only American cultures celebrate such traits. The stories other cultures put on the silver screen are conflicts with conformity as opposed to what we see in Top Gun, a character so reckless that he costs the military hundreds of millions of dollars in damage in just this one movie. Maverick crashes two very expensive aircraft and puts at risk many more in his exploits of individualism that are often audacious, unapologetic, and way over the top. In most cultures, Maverick would be in jail. But in America, he is considered the top navy pilot that the military has, and audiences love it.

Literally, in the movie, all the people who have trouble are those who follow the rules. There is a scene where all the best pilots are in a bar talking about the upcoming mission, and they wonder who will be able to teach them anything. And of course, it is Maverick who has been picked to lead the mission because for it to be successful, it will require someone willing to break all the rules and discover what nobody yet knows. There is a scene where Tom Cruise playing Maverick, stands in front of a giant American flag and tells his students to throw out the rule book because it’s what your enemy knows. To succeed in this movie, the characters must learn to “not think” and act on “instinct.” It’s really the message of the first Star Wars movie from way back in 1977 and is a yearning that most people often experience in their lives. The desire to be their own authentic person and not some caricature of social order. The only way a mission like the one featured in Top Gun: Maverick can be accomplished is by breaking all the rules because the enemy is stuck in rules and is their ultimate weakness. It’s not the military jets, the companionship, or even the music that makes people love movies like this one. They help sell the story, but the essence is that Americans love rule breakers. So does the rest of the world, but they can only experience such things in American movies, and that is precisely why all these woke politics have infected the industry to the extent they have. For the producers of Top Gun to turn loose a character like Maverick again into the movie business was a very deliberate act, and the results are apparent. 

In much the same way that ESG scores are failing the financial industry because the world does not value those measures, they have been artificially created to inspire liberal political change to a climate change fanatical religion. Real value is what people are encouraged to see in the movies, not just in the act of buying popcorn actually to see a movie just because it’s there. It’s what the story tells that matters to people, and in Top Gun, it’s about recklessness over logic. It’s about breaking the rules in a rigid military environment to do what the military itself can’t do. It’s thinking out of the box to solve the problems society at large gets stuck on. And that’s why this movie Top Gun: Maverick is doing such good business while other movies come and go, and people forget about them five minutes later. So there is much more going on with this new Top Gun movie than just great music, interesting visual effects, and a vintage throwback to the kind of movies made in America during the 80s. Americans love rule breakers, before and after Covid. Covid was everything that Americans didn’t want to be. They gave authority a chance in case it saved lives, but knowing what we do now in hindsight, they would never do it again. Instead, millions of Maverick types sit in a darkened theater cheering on the new Top Gun because they see themselves in the character. And they want characters like that to succeed, to win at all costs. That’s the American way of doing things, and the rest of the world is fascinated by it. Even though they can’t relate, they will still buy a movie ticket to see it in the fictional character of Tom Cruise’s Maverick. For them, it’s the closest thing they will ever get to a society that thumbs its nose at procedures and conformity and embraces adventure and the treasures found in recklessness. And like all great movies, because Maverick was so reckless, so brash, and such a rule-breaker, he saves society in the process, which says more about us all than any other measure of human achievement.

Rich Hoffman

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