The Art of the Comeback: Trump has been there before, and he can do it again

This is for the many Trump campaign people who read here; I have noticed something useful that should be utilized. It’s not just a campaign of unfairness what the FBI and Biden Democrats are doing by abusing their relationship with the Department of Justice to prosecute President Trump and keep him off the ballot in 2024. We all understand that, and yes, it’s grossly unfair. But their continued use of that pressure is more than just an abuse of authority; it’s a strategy. The raid on the President’s home was a stamp on him that there was an authority bigger than him. By calling into question Trump’s right to evoke executive privilege, the enemies on the other side want to deny that Trump was ever President and could never evoke such a thing. That is the game we are playing here. It’s more like football than anything, where the Biden cheaters’ defensive line intends to create so much pressure that our quarterback, Trump, can’t make his reads and complete his throws. Even though it’s evident that Trump earned more than 75 million votes in the last election and likely will again, the strategy going into a 2024 election cycle can’t be what it is today, where the message is victimhood.   Even though it has been unfair, Trump must stop saying it and appeal to people’s sympathy. He needs to show that he is bigger than the system, which is how he became elected in 2016. The system miscalculated him and figured he would never beat Hillary Clinton anyway, so they didn’t attack him enough. They won’t make that mistake in 2024.

Likely, the Democrats will put up Gavin Newsom to replace Joe Biden. Once Biden gets through the midterms, they will retire him off into the sunset, and he’ll play along, stating his age. That will all be to make way for Newsom, who is much younger and will pressure Republicans to give more support to DeSantis and lower the age of the candidates into something more favorable to Democrats. And they’ll hope to split Republican support between Trump and DeSantis and cause a rift between MAGA supporters since most of the Republican Party has already turned against Never Trumper types and RINOs. The constant pressure of investigation and court action are all designed to keep Trump off his game and reacting, rather than setting the stage for what the next election will be about. That is where Trump would benefit significantly from changing his strategy to more offense than trying to appeal to people’s sense of unfairness. Everyone knows the system is rigged. Everyone sees how corrupt everything is. What they want to know is what Trump would do about it. The first time around, in 2015, it was The Art of the Deal presidency. People wanted a real deal maker, and Trump had his books and television shows that showed he was a master at it. They voted for him to do what he would eventually do, run circles around the politicians of the rest of the world and make fools of them, and put America back into the winning column. And it worked, it worked too well, in fact, and the globalist types hit the panic button and pulled every string at their disposal to get rid of Trump so that the threats to their Liberal World Order would stop, which is where we are today. 

But Trump has another best seller, it’s hard to get these days, but it’s still out there, The Art of the Comeback, which I think is much more appropriate for this next campaign run. 2024 is much different than things were in 2016. Before Trump’s first presidency, we only suspected certain things, and so did he. After we have confirmation on many of those things, a different approach will be needed, and the ground rules for the next election must be set by him, just as he did in 2016. He made that election about deal-making and took it out of the realm of the professional advisors who wanted it to all be about taxes, abortion, women’s rights, and climate change. Democrats in 2024 will try to sell California socialism to the rest of the nation, which will be the platform. Usually, Republicans get caught reacting to that platform instead of setting it themselves, with inflation out of control. With respect around the world, that is so terribly bad. With the crush of the electric car market that is grossly underpowered and saturating American car makers by force of government intrusion, people won’t just want to Make America Great Again. Still, they will want to do so with a big fat exclamation point.   They will want a president that has shown them the roadmap to victory before and can handle the extreme odds stacked against us with poise and grace. Obviously, the enemies of America worldwide have set things in motion that many people don’t think could be recovered. They think it’s too late for America and that nothing we do can stop the country’s destruction at this point. And that is the primary issue going into 2024. It’s one thing to win seats and gain majorities in 2022. But how do you keep people focused on task for another two years once we’ve stopped the bleeding?

I’ve always liked Trump because of his books on business. And I thought The Art of the Comeback was one of Trump’s better books because it tells the story of how a big-time investment player lost everything, to become billions of dollars poorer than a homeless person, and picked himself up to become once again and permanently, one of the world’s wealthiest people. And in the aftermath of all that success, and running the hit show on NBC, The Apprentice, Trump married Melania and then set the stage for a run for President, which he won, of course. That is a story that everyone can appreciate, and it’s the story that Americans want to hear about in 2024. They don’t want to hear about the FBI and the election fraud, although that is the biggest story in the human race. If election fraud continues, then Republicans will never win, so we have to deal with it with tighter controls. But people don’t want to hear about how Trump is a victim. They want to see that he’s bigger than the system and that he is untouchable by the enemies of America. They want to see The Art of the Comeback. They want confidence, bravado, and an America First platform. Voters want to know that Trump made a comeback for himself; now they want to see it done for them, to save their country from the obviously bad people around the world who hate America and us and are salivating our destruction. When I went to campaign events for Trump in 2015 and 2016, I saw many people carrying around copies of The Art of the Deal, hoping they could get Trump to sign it for them. They would hold it up at rallies, and Trump would positively point them out to the audience. In a lot of ways, that was the campaign slogan of 2016. But few people know about his Art of the Comeback, and it’s time to educate them on its success. It’s the perfect way to start this new campaign and the ideal way to take the momentum away from the government antagonizers who are terrified that Trump will win in 2024. And the way to keep everyone focused on the right things would be to make The Art of the Comeback the foundation for the 2024 run. It’s part of Trump’s brand, and it certainly would set in motion great things to come, politically and socially. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business