I have always looked at box office results as a kind of vote for what the temperature of the political world truly is. As we know now, elections are often rigged, especially regarding the digital machines and ballot stuffing efforts that have been common in big American cities for years. So political votes don’t often reflect what people really desire culturally. But when a person is willing to get out of their chair and go out into a darkened theater and share a movie experience with perfect strangers, which is a discomfort of its own, the kinds of choices people make reflect a lot about their true character. So I have always looked toward box office numbers to understand what’s happening worldwide and the kinds of mythologies the human race responds to. Knowing all that, I was not surprised that Top Gun: Maverick did well at the box office; it looks like it will come in over 1.2 billion dollars for the summer of 2022. It has been remarkably strong for what I consider a typical 80s movie. I grew up in the 80s, so I remember when there was a movie like Top Gun coming out every weekend, and then when you got back in the car to drive home, there was a new top 40 hit on the radio. We had a thriving culture back then mainly because Ronald Reagan, as an actor, knew how to sell America to America, and people felt good about their country. Hollywood rushed to make movies that appealed to them, which was reflected in the movie-making industry. 

Obviously, I loved the new Top Gun movie, but as I said, I don’t think the film is a technological masterpiece. It will likely win some awards because the kind of people who pursued careers in movie making are happy that finally there is a movie out there that reflects why they got into the business in the first place, the way Hollywood used to make movies before all the woke ESG rules took over and ruined everything for everybody. While Top Gun has been doing well, another film franchise from Disney, Thor: Love and Thunder, came out over a similar summer season release. It died on the vine by the second weekend because it embraced all the woke ESG garbage injected into corporate America, and the voting movie audience decided they didn’t want any of it. For a film with big intentions to gain a billion dollars at the box office from a global audience, Thor: Love and Thunder quickly fell out of favor, while Top Gun: Maverick continued to be in the top 10 even after two months in theaters. Because of this behavior, there is a massive elephant in the room to talk about that I have heard nobody in the commentary business from entertainment or politics nail down, which is worth discussing because of what it means. What we see with movie audiences is a total rejection of the globalist push for ESG values that will undoubtedly be reflected in society in general, and what has been happening in the movie business will ultimately be reflected in society in general, with restaurants, business commerce, and populist politics. The only way the ESG system was ever going to work was to take away all people’s options for what they really wanted. Top Gun: Maverick shows just how successful breaking the ESG formula can be for anybody who dares to, and now that people have seen the benefits, the ESG attempts will fail miserably.

Considering that Top Gun: Maverick was entirely filmed before Covid came along to destroy its original release date for the summer of 2020, the film was not a conscious effort to push back against the globalist trends toward ESG. It was able to get funding because it had been in the works for many years and had Tom Cruise attached to it, so the movie got made. But the global sabotage with Covid, as I said in the beginning, was more of an attack against American culture in every way and the intent was to destroy American capitalism. Small businesses were meant to be destroyed. Amusement parks bankrupted. And the American film industry was targeted to be choked off, even though the political lefties in Hollywood were kissing the ring of the globalists most aggressively. Those market sectors were intended to be destroyed before the year of 2020 ran out, which was the goal of the World Economic Forum members behind the Covid virus, using China to be the face of the disruption. The world was going to have a Great Reset, and America would come out of it under the fold of global socialism run by health agencies controlled by the United Nations, and that was the end of the story. Paramount Pictures was shrewd to wait out the storm and hold Top Gun: Maverick for another two years to hope the American movie industry would survive and that theater owners would not all go bankrupt. Along the way, Paramount listened to its potential audience, and they decided to tweak the film toward a domestic market and ignore China completely, which many considered to be suicidal. But once the movie was released and movie theaters finally opened into something resembling normal, great things happened, and people were hungry for a non-woke movie without ESG goal posts that told a pro-American story that people could feel good about. And the rest is history.

It’s not that Top Gun: Maverick is a great movie. But it offers a non-ESG story that people are starving for, and they have voted with their feet. There are so many other options now with streaming services that people could easily have just stayed home and watched hundreds of other options. So it says something any time people are willing to go to the theater to see a movie of any kind. But what we are seeing happening with this particular movie is that people are voting against the ESG world that is being imposed on them, and the first real offering of American patriotism since President Trump was removed from office through political upheavals is the true sentiment of the voting public. You can’t fake personal choice. Ballot stuffing and other forms of fraud can manipulate results to look like more people than really do support progressive causes. But the tickets bought for a darkened theater in direct competition with other offerings, like Thor: Love and Thunder, show the true sentiment of the public when choice is the deciding factor. With most movies these days being produced for a global audience, especially from Disney, it had been considered suicide to focus on a domestic release, which is what Top Gun: Maverick boldly did. And the result was that the world came to the doorstep of the movie because they wanted to experience American life with their movie purchase. Not to see the same old ESG political nonsense that all the other films were offering, the same homosexual propaganda, the soft stories without defined heroes, and the noticeable lack of patriotism that was clearly part of the plan for a post-Covid world. Top Gun: Maverick broke all the rules and returned to what worked for years. And because of that success, many other industries and political movements will follow. 

Rich Hoffman