One type of book I really enjoy is strategy books by different cultures to see how they view warfare. That is particularly the case with Unrestrictive Warfare written by the original People’s Liberation Army Documents. These days, around the world, because everyone wants to understand how China fights battles, that is the book everyone is paying attention to. But what continues to happen is that the United States is underrepresented in books about strategy, which has always disappointed me. Because America has had the best economy. We have had the best culture. We have the best military. We have had the best, best, and the best at everything, and because of the woke ways of the world, especially coming out of the jealous Desecrators of Davos types, we aren’t supposed to flaunt that trait. So, there hasn’t been much representation on the stage of strategy books representing American ideas instead of other cultures worldwide. I wasn’t happy with that. Because I read many books, I found that nobody was writing the type of book that America needed these days. They will read Unrestrictive Warfare, which the Chinese wrote in the late 1990s, and find it interesting but not very substantive. But it looked purposeful that America wasn’t publishing strategy guides on beating down the kind of forces we see attempting to destroy America today. There are plenty of self-help books out there and lots of books on business that are intended to help people become better at their jobs and better in their lives. But they all have a yielding to the current order of things as their primary theme. Yet, America deserves better, so I wrote The Gunfighter’s Guide to Business for that exact reason. It’s different, it works, and I am very happy that I did write it when I did because many people, especially influencers, have used it to make their lives better. And that has been good, especially with the timing of things that have come undone in the world since I wrote the book.
Amazon is selling the book currently for $7.60, and I don’t mind telling everyone that. I’m all for it if you can get the book for a much lower price. I didn’t write the book to make a lot of money, just as I don’t write for profit on this blog site. I do these things because they are the right things to do in the world, and I want people to be successful for personal reasons. I am quite aware that Amazon is not crazy about carrying The Gunfighter’s Guide to Business. Many people have picked up the book, yet no reviews are shown. And they have continued to drive the pricing down to cover their costs but to deny my publisher a piece of the pie. The Gunfighter’s Guide to Business was originally $16.93 when it first came out in August of 2021, so the pricing strategy from a very progressive publisher is obviously intended to discourage the publication of these kinds of books. But like most things we see these days, progressive politics has sought to control us through financial motivations. That’s how they control us in our jobs, that is how they are trying to trick the world into accepting progressive politics in our investments, and it’s how they control us from yard to yard in our homes. People seldom ever do things for the right reasons because they are always concerned about taking care of their financial necessities. So in that way, many of the attackers, including Amazon, try to steer us all through finance to get us to walk through the mouse maze to get the cheese they have hidden, to control what we do and think from a fundamental position of staying alive. It’s a malicious game, but I live my life in a way that affords me to think bigger than that. So I am encouraging people to take the price reduction just to get the book. If people continue to buy the book, as many people have and enjoy it, I’m happy.
The profit for me isn’t my take from an Amazon sale, which isn’t anything at all at the prices they are selling it. I want America to survive and for many of our companies to make it through this obvious mode of attack that is much clearer in 2022 than it was even in 2019 when businesspeople who knew I was writing The Gunfighter’s Guide to Business were apocalyptic about my motivations. The woke culture was already taking hold of most company leadership at that time, and my thoughts on how to deal with it were certainly not conducive to the Klaus Schwabs of the world and what they wanted to do. My goal was to destroy woke culture without destroying the companies they were taking over by isolating the true value of our lives and the work we do in the framework of American Exceptionalism and daring those who might argue the fact to take their shots and be shot down in a dusty street metaphorically in the process. I couldn’t at that time count on all my fingers and toes how many times some enemy in the business world had tried to cancel culture me out of existence. I have spent over 30 years in business dealing with every kind of betrayal that human beings can do to each other. Over time, it is evident that most of that was a strategy being used against the United States to destroy it from within. So when I wrote The Gunfighter’s Guide to Business, I had read all the excellent strategy guides that there were in the world. Still, I wanted to write one for Americans who were being attacked by jealous globalists trying to trojan horse our culture for the looting of their intentions in the light of day and hoping to get away with it. Many of those critics who expressed their disdain for what I was doing in 2019 understand in 2022 why I wrote the book. Hindsight has certainly provided them with more rational vision; let’s just put it that way.
Ideas are the best kinds of weapons, especially in war, and without question, America has been at war for many centuries now. It’s a war that hasn’t been well defined and was concealed with politeness. But as I saw all the time, we must always judge people based on what they do, not what they say. The Gunfighter’s Guide to Business will help any reader understand how to see behind that politeness to the true intentions of the many villains who are trying to destroy America through our businesses these days, under the progressive attacks of the Biden administration and a world running him who still want revenge for the Revolutionary War. If we’re going to save ourselves and our excellent economy, we need a strategy that sees the enemy and calls to name them when the rest of the culture tries to hide the name so that people don’t see what they are up to. It has been very rewarding to write The Gunfighter’s Guide to Business and help the people it has already helped, primarily influencers who are in positions to do great things on the battlefield of ideas. In that way, I have accomplished my goals. But there’s more to do, and for those interested, Amazon is practically giving the book away. They might think in their progressive minds, just like Twitter, that denying profit on the book is the goal and that it might discourage me from doing these kinds of activities.
But contrary to their progressive logic, I want the book to be in as many hands as possible. And if I could give them away on a street corner for free, I certainly would. More people with knowledge of fighting this modern war is far better than a big check. Saving our country and our way of life is far more critical, and for me, that has always been the case.
Rich Hoffman
The Gunfighter's Guide: 