As I was promoting my new book, The Gunfighter’s Guide to Business,I discovered the show on Real America’s Voice, The Water Cooler, with David Brody. I contacted the producer Anna Perez about coming on and talking about the book’s contents because it seemed that they would be interested. This is the same network that produces The Warroom and Dr. Gina, so they have some good things going on there that people are just discovering. I certainly fit in that category. Here I was promoting a book, but my personal feelings limited my reach to an audience with clear parameters regarding the massive amounts of injustice that we see play out politically. So Fox News was out. Newsmax was too wishy-washy. They wanted to be a Fox replacement, but they were shying away from the real sources of the problem. One American News was stuck in what we’ll talk about here, a kind of inferiority complex common among conservatives for all the reasons we’ll discuss. So what I found in Real America’s Voice was something different. They were confident, hungry, and asking all the hard questions. I had a person the other day asking me on Gettr what a replacement for Fox was during a discussion and when I said Real America’s Voice, they shunned it away as if it was a radical right-winged network of religious freaks. To that, I could only say, the crazy lunatics who are the current problem in the United States would say that anything to the right of Vladimir Lenin is a “radical right-winger.” The entire political scale has been moved and measured so that I would reject the whole premise. Real America’s Voice represents most American beliefs, and I have found I enjoy them very much. And I have become quite a fan of Anna Perez’s produced show The Water Cooler. It’s more fun than The O’Reilly Factor, which made Fox News what it became, and it indeed points to the future of what our country will become once we sort out all this current mess and get Trump, DeSantis, or Kristi Noem in the White House again.
Anna Perez has done several shows over the last several weeks when she has hosted The Water Cooler as David Brody has been out, that deals with the lack of masculinity in our culture. Of course, we all know why, especially now. Our society was primed for a global takeover, and the attackers wanted an easy way. So they watered down the necessity of men with all kinds of sexual viewpoints that would underline toxic masculinity in our culture and replace it with this kind of “beta” male that most women don’t want. The rest of the world doesn’t identify with masculinity these days, and they certainly understood that to conquer the United States, men needed to be neutralized. So of all the news reporting going on, Anna has been contemplating why we have allowed ourselves to fall for this concept of toxic masculinity in a busy news cycle. It’s at the source of everything bad that has been happening to us as a country. When attacked, the men are running away; they are not standing and fighting. This goes back to every time society told us that it was OK to cry; we should all hug and express our feelings. When public schools started promoting this kind of behavior twenty years ago, more people should have seen the intent. But here we are, and Anna Perez is one of the only ones out there these days asking the question correctly and often.
I essentially wrote my book The Gunfighter’s Guide to Business as an answer to this problem. It is a guidebook to solving many of these contemporary issues. But to sum it up concisely to answer the question, I discovered the answer at the Buffalo Bill Center of the West in Cody, Wyoming, as my book was going through the last parts of the editing process with the publisher. I had long been thinking the same things as Anna has been, where are the men, why are they so ashamed, and how could we wake them up? Well, oddly, the answer is one that essentially answers the old Saul Alinsky question about Christians and how the left can permanently paralyze conservatives into defensive positions when attacked. The leftist attackers exploit a part of the conservative brain that puts them perpetually on the defensive, and now with the lack of manhood to defend such actions, there was no defense mechanism. This was further obvious to me while at a funeral recently where the church was decorated with images of the shepherd guarding the flock of sheep, meaning Jesus playing the role of shepherd and the congregation being the sheep. That’s an excellent idea in church, but when some crazy leftists step in and take out the shepherd, they gain control of the sheep, and that’s what we find has happened to us. The sheep might be upset about it, but they still follow whoever the shepherd is. So for the world’s malcontents and evildoers, they understand that the way to beat conservative America is to fight to become their shepherd. Replace their god with government, and most of the battle is already over.
I propose in my book for the reader to become their own shepherd and look back to the great gunfighters of American culture as the reference. Take away the willingness to cooperate as a group of sheep and be your own shepherd. It will help your business, your community, but most of all, your family. But there is an additional problem that must be solved, which I discovered at the Buffalo Bill Center of the West. It’s the inferiority complex that most Americans have about how young our country is and how we assume that Europe and other places are wiser than we are because of the depth of their history in arts and sciences. While Buffalo Bill was touring his Wild West show around Europe, even he became enchanted with the Europeans honoring him as a great representative of American culture. That endorsement filled a need that he and most Americans had to be respected by the mother country. Even now, most Americans still view Europe as the big brother or parent to impress. There are many great things about America, but our weakness is that we don’t have a vast history of showing that our culture works instead of the other cultures around the world who do have deep histories. That inferiority complex has prevented us from fully embracing an America First platform. Sure, there are 30% of all people who get it. But there is still another 20% who are too insecure about assuming that they are equal or even better off than European or Asian culture. Then there are the below-the-line thinkers beaten in life who become liberals and want to be sheep all their lives.
I talk about all this in the clip above; it’s a topic that could use much discussion. But Anna Perez is tapping into the issue by identifying the toxic masculinity problem. We can see the shadows of the conspiracy, which is undoubtedly a global trend. I remember reading the Fifty Shades books a few years ago to understand why women were so hungry for those books, which were essentially about sadomasochism. I found the lead character repulsive and excessively weak. From a female perspective, there were all kinds of things going on. The politics of our times have sought to remove men from society to expose that need in women. The goal has been to replace men as the family’s shepherd and replace them with the government. It was essentially a coup of every American home. I wrote my book as a guide to get out of that cycle and to think not just like a man again, but as a culture of shepherds, not sheep. And what makes us that way, and why are Americans different than other places in the world? Well, it starts with the invention and cultivation of the gun in our culture. Not as a weapon of death and destruction. But in becoming shepherds of our destiny and leaders of business, industry, and family.
Rich Hoffman
The Gunfighter's Guide: 