The Bounty Hunter Frank the Duntz Luntz: How consultants really run our government

Who Really Runs Our Government?

Well, I didn’t know it until the story broke that Kevin McCarthy was sharing an apartment with Frank Luntz, the pollster and what I call in my upcoming book The Gunfighter’s Guide to Business, a “bounty hunter.” Frank Luntz in the Washington D.C. beltway swamp is undoubtedly one of those.  The rest of the world has known him as a consultant, which I think is a weak word for what he does.  Consultants in business and politics are there to mitigate risk from the real stakeholders of an enterprise, whether it’s a CEO of a large company or the House Leader for the Republicans in congress.  Those with the most risk to shoulder are often hiring bounty hunters to do their dirty work for them. It’s a common practice and is really at the heart of much of what is wrong in the world of commerce, which is why I have a special designation for those types of people.  I dedicate a whole chapter to this enterprise, and when people want to know why our government is so swampy, it’s because of people like Frank Luntz.  And when we look specifically at our current situation, such as the consensus-building against election fraud in the 2020 election, which allowed our tax payer funded intelligence agencies to conduct a coup against a sitting president who was massively re-elected.  (For proof the results in the Arizona audit are headed in that direction) That’s terrible news for bounty hunters like Frank Luntz, so there is a lot of doubling down that is going on because the villains are exposed, and they don’t want to be.

I never cared much for Frank Luntz.  He gathers information and uses it to shape strategy and opinions on politicians and the media’s topics.  He doesn’t just work as a bounty hunter for political characters but corporations as well.  So when it is wondered how policy gets shaped that often looks completely un-American, it is because of bounty hunters like Frank Luntz.  When we put people like Kevin McCarthy into power as voters to run the Republican Party in Congress, we expect to get him as our representative.  Not Frank Luntz.  But as Frank often does as a bounty hunter is sample opinions of some losers here and there then give the sum result to people like McCarthy, who ends up listening to them more than voters.  And that’s how a few bounty hunters end up running the entire town and is precisely why the Swamp, as we call it, has ended up being so corrupt.  Trump was so effective because he didn’t use consultants, had an excellent instinct for getting to the right decisions with his methods and didn’t hire it out or solicit it. During his administration, the bounty hunter types were far less valuable.  And they didn’t like that. 

Bounty hunters make their money by shouldering risk away from those with a lot to lose.  I have often said the primary effect of the modern CEO is not to have opinions and stand for anything at all as the head of a company.  The marketing people take care of the branding. Usually, a tradition for a big company has already established market reliability.  What the CEO does is keep risk from destroying what was built in the company. That’s why they hire bounty hunters to do their dirty work of opinion-shaping for them.  And that’s how Frank Luntz has gained a lot of power even though technically he’s pretty much a Duntz; he’s not very wise about things.  Bounty hunters like Frank Luntz only do one thing: to create advice that keeps their clients away from risk that might harm them politically or economically.  Yet here’s the catch, Frank Luntz is a Democrat, or he thinks like one.  So as a bounty hunter to the rich and powerful, he can then shape their actions to politics that he supports, which means that he controls our government.  Our votes are not. 

I have despised Frank Luntz for two occasions, first the way he set up Trump in 2015 toward the presidential election over John McCain.  It helped Trump more than hurt him when Luntz asked him if John McCain was a war hero.  Trump said his famous “I like people who don’t get caught.” Luntz, the bounty hunter, thought he had a way to knock off Trump at that moment, so he made a big deal about it.  But what do you know, Trump thrived off the negative coverage because voters enjoyed that the then presidential hopeful wasn’t just another phony hiring people like Frank Luntz to advise him on public policy, as so many Republicans had at that time.  The other time I wouldn’t say I liked Frank Luntz was on the night of the 2016 election, where the bounty hunter was very arrogant about what little chance Trump had about winning.  But guess what, Trump won easily, leaving egg on the face of Frank Luntz in a big way.  Yet like a bunch of idiots, the politicians kept hiring bounty hunters like Luntz, and the Swamp itself buckled down to establish a coup against our pick for president.  By the time we got to 2020, Luntz and many like him who make vast amounts of money steering our elected representatives toward leftist cultures and positions beneficial to them worked hard to talk about polls favoring gun control among the American people. He also spoke about polls saying people want to move on from accusations of election fraud, when in fact, the true polls Frank is talking about are him talking to two bald men and a goldfish to get the “feel” of the American public. 

McCarthy doesn’t know any better; he’s sharing a toothbrush with Luntz, so he has trust in Luntz, not so much in what the voters are thinking. That’s the bounty hunter game, to do what they were hired to do, let the chaos of the aftermath drive the sheriffs to fund another posse for the next villains.  Yet as bounty hunters have always done, whether in the Old West or the modern-day Beltway culture, they make friends with the bandits to encourage them into trouble so that the politicians will hire them again.  The bounty hunters never seek to solve the problem. Otherwise, they’d be unemployed.  They only want to take the risk away from someone like Kevin McCarthy when questioned about the GOP position on voter fraud or guns. Or even illegal immigration.  Frank will give advice that takes away the risk while steering Kevin in a liberal direction for the actual future strategy.  The bounty hunters need villains to make money, so they always nurture them along behind the scenes.  They don’t want to solve the problem. That’s why they all hated Trump because he wanted to solve the issues, and that meant he wasn’t calling bounty hunters to do the dirty work for him, which is where the real fix is in all politics. 

It’s just as big of a problem in companies as it is in politics, bounty hunters are everywhere, and they charge a lot of money to take the risk away from those most burdened by it.  But when you are a brash, battle-hardened CEO who didn’t pawn off the responsibility of risk to a bounty hunter, well, then things can get done, which is why Trump was so successful.  It’s also why Frank Luntz hated Trump so intensely and is working every day to restore his grip on politics in Washington and within the media. But people are getting wise to it, and that’s why I dedicated a whole chapter in my book to the matter.  It’s one of the most corrosive things in a mass communication culture, where bounty hunters are running things because everyone who should be in charge is too frightened by risk to do the job themselves.  If we want to fix our politics, we will have to get rid of the bounty hunters that are in it.  Then and only then can we expect things to improve.

Cliffhanger the Overmanwarrior


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