The question everyone is asking is why all these corporations and their CEOs are so quick to adapt to liberal threats and to work against traditional American values. Specifically, in this latest case, the CEOs of Coke and Delta along with Major League Baseball have involved themselves in politics protesting voting changes in Georgia which essentially demand that voter ID be part of the process after the disaster of an election in 2020 where they stole the election from Trump due to election chaos, and Democrats managed to take two senate seats in the same way. For instance, I do think of Coke as a traditional American company because it started in America, it was nurtured as kind of a Norman Rockwell marketing campaign to solidify their sentiments to American markets, but in all reality, they are a global company that does not care about the sustainability or philosophy of American law and order. They will see where the world ends up and if it slides into communism so be it. Before all this happened in Georgia, I didn’t know the CEO of Coke was a guy in London named James Robert B. Quincey. I would never have thought of Coke being operated from London, but it is, so that explains a lot. The same with MLB, we think of them as a traditional American company, but they are a global organization now that only sees market growth in expanding into new countries. So, the great American game isn’t so American these days, and that’s the case with most corporations. We tend to think of them as American, they were born in America, we supported them and grew them into what they are today, but most corporations are only looking at growth and they don’t see that growth in a country with only 300 million people to support their products. They want the billions around the world that might be part of a new market penetration, and to get that they think they need to sacrifice some of their Americanism so to tap those markets.
Ironically, I’ve spent several years sorting this kind of thing out into what I wrote in a book called The Gunfighter’s Guide to Business which is presently going through the editorial process with the publisher. I have come to think of it as the answer to the long-standing problem of selling the East as the solution to everything regarding life, religion, and business commerce as it has been sold to us for many generations now. Such as, the belief that a journey to India will awaken the third eye of our consciousness has led many confused Americans to robbery and worse while traveling there looking for spiritual alignment. Its not just the criminal element that takes advantage of travelers going to a third world country looking for spiritual answers that makes them targets of the criminal class, but it’s the dirty conditions that greet them often in such places that tend to greatly devour the fantasy of Eastern thought being superior to Western thinking that creates much consternation. In the East it is thought that nature is the supreme source of wisdom and should be yielded to, which then flows over into politics and business in destructive ways often. Because in the West nature is to be used to bridge over into a change state future. We use nature in the West to build new things and to invent, which is the point my book makes. What was difficult about it was to turn on its head assumptions of inferiority that often comes with comparing the East with the West.
Most of today’s CEOs are recruited to run all these big corporations with the assumption that the East is the philosophy of the future and that by adhering to it, that growth for that company will be discovered. Today’s CEO such as James Quincey is not to be the latest gunfighter building a company against a society of outlaws standing up to danger in a dusty street, his job is to bow before the world and beg for them to become the next customer in their portfolio. Not to cause trouble, but to mitigate risk to the projected growth of the company which means lots of bootlicking in political circles and within the industry considering the rules of conduct in a deeply litigious society. I don’t say all that do get Quincey off the hook at Coke running the company from socialist London where without a doubt ol’ James thinks of his home city as far superior to Atlanta, Georgia as its older with much more history. Its just the kind of thinking that a globalist would have as opposed to a righteous gun owning, truck driving American from Georgia. Future growth isn’t in those markets, but in Spain, or Africa, even India where religion, politics, and standards of living are much, much different than they are in America. For the CEOs, they already have the American markets, and its not from conservatives that they must worry about trouble. Its from the people who want to bring America down, the globalists, the Democrats who they must listen if they want to continue to expand into other markets around the globe.
When Trump said to boycott these companies, he’s actually on to something. Thinking of how much money Coke spends on their brand image, just with NASCAR racing alone lets you know where they are weakest, and it wouldn’t take much to topple them and change their game. After all, the thing a CEO fears the most is a drop in quarterly profits. While they are out there in the world bootlicking their way into new market strategies, it would spell doom to them to lose market share in a place they assumed was secure forever. When Coke and Delta opened their mouth on the voting issue in Georgia, they assumed that they wouldn’t have a backlash, but could show the world that they stand for globalism and those new markets they are after. But it’s a gamble and Trump’s advice comes from a lot of experience. He knows where they are weakest—its here at home in the American markets where those 300 million people have more capita income than everywhere else in the world, sometimes combined. Sure, there are opportunities elsewhere in the world, but do you want to give up the big one in America? That is the choice we ultimately do have to make them come to terms with.
As I point out in my book, this isn’t an isolated issue, this is what happens to most companies when the big and bold trend setters who started those companies leave or retire away and the bootlickers and dandies come in to follow. They don’t have ideas of their own, but they are just followers who are supposed to maintain the culture that was built for them while looking for ways to expand that influence. In America where so many great companies were born, they are now run by globalists like this James Robert B. Quincey guy from London. He is certainly not a NASCAR fan by nature, he lives in a place where they think of a weapon as a knife, not a gun, and to be honest, London is a miserable city that is always cloudy and stuffy. They don’t have monster trucks there or even roads big enough to drive them, they are a different place constrained by socialism, so of course the CEO of Coke doesn’t see the problem. But we ultimately do decide if we want to buy their products, and that choice is what they fear most. So don’t make yourself a victim. Vote with your wallet, because it’s the only kind of vote they can’t steal from you. Use it and make things happen in the world with your choice!
Cliffhanger the Overmanwarrior
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2 thoughts on “Why American CEOs Cave to Globalism So Often: James Robert B. Quincey from Coke lives in London”
Zero Coke products in this house for a very long time.
Yeah, here too. They really screwed up.