All The Money in the World: Bloomberg just wasn’t likeable, yet nobody dared to tell him that who wanted his cash

President Trump’s CPAC speech was the best thing to come out of the Saturday primary votes where Joe Biden won in South Carolina, which he should have. South Carolina is a state where even the liberals are more moderate along the political spectrum than in other places in the country. The people there were certainly not going to vote for a socialist in Bernie Sanders. And Sanders said the right things after he finished in a distant 2nd place, nobody wins all the states. Even Trump lost a few states to his rivals in 2016, but Super Tuesday likely won’t see much of a change in the dynamics. Sanders is going to have a good day; Biden is an alternative to those not ready to admit that the Democrat Party is and always was committed to socialism while everyone else is way behind in the horse race and will remain there. Yet it was Trump’s mimicking of Mini Mike Bloomberg that captured the day as something to note. As Trump nearly got on his knees in front of the CPAC audience to reflect on Bloomberg’s stage presence the statement about spending $700 million to get such bad election results is an important lesson. It takes a lot more than just television adds and media support to win elections, you have to have a message people can relate with, and Bloomberg just doesn’t have it, and all the money in the world can’t buy it.

It is very interesting that entering Super Tuesday that the Bloomberg campaign even with all their money to spend—way more than the other candidates—are in such denial as to their real position. Michael Bloomberg just isn’t likeable. He comes across as an intrusive micromanager trying to scam his way under the skirt of some poor woman trying to fend off the sexual advances of a creepy old man. And his attitude was framed well by his campaign when they said that Bloomberg is the only candidate to have campaigned in all the upcoming Super Tuesday states because of his wall to wall coverage of ad buys. Yet all he has managed to do is buy roughly 15% of the vote in all those states and is trending backwards in many of the Super Tuesday targets which means that by the end of the upcoming week, he will join Tom Steyer in being forced to leave the presidential race. The Democrats are going to end up choosing either the communist Bernie Sanders or the socialist/progressive Joe Biden who has attached to him massive corruption that will be exposed in any presidential run. Nobody else is even close to those two which is all the reason in the world that Democrats want there to be something to distract the world from their misery, such as the coronavirus.

This is essentially the problem that Hillary Clinton had where she thought in 2016 that she was going to win without doing all the work just because she had more money in her war chest to buy ads and get her name into the minds of people. The media of course is willing to take a candidate’s money, and that money might buy some support among commentators, but it can’t buy a message. And it can’t buy likeability. We all remember when Hillary Clinton was caught being propped up from passing out at that 9/11 ceremony where her team couldn’t hide her in a van fast enough. The truth of that day was that Clinton wasn’t prepared for a fight with someone with boundless energy like Donald Trump and ultimately the Democrats fear that the most in Joe Biden, that even if he were to win, there would be no way he could keep up with Trump and not come out sounding like a loser. So in some ways they were hoping that Bloomberg would get some traction. They went out and got some celebrity endorsements like Clint Eastwood and others who would say nice things about Bloomberg but just as with Hillary Clinton, it had been shown that nobody really cares what celebrities think about anything. They get paid to say what others think and that has not helped Bloomberg in the slightest. It didn’t help the flat campaign of Hillary Clinton and the political landscape is even less sympathetic now.

It’s a lesson for everyone that money can buy consultants, they can buy kind statements from the media whether its from actors or news commentators, but money can’t make anybody likeable. And Michael Bloomberg just isn’t likeable. His short stature is just part of it, but he’s short in all the worst ways, not just in height, but in his likeability. When Trump poked fun at how short Bloomberg was, it wasn’t just that the media billionaire who could barely see over the podium was physically small, but his thinking is and people can see it. They see him as petty, and overly authoritarian, and nobody wants another boss in life telling them what kind of soft drinks they can have, or where they are going to get their healthcare. People just aren’t that stupid and Bloomberg with all his money couldn’t figure that out, which is mystifying to an establishment that have built all their reputations on that flimsy premise.

And that will be the case when these billionaire candidates do drop out and get behind whatever candidate ends up getting the Democrat nomination. Their money won’t matter because the ads don’t matter anymore in this world where social media has equalized the election process. Money is important as a kind of pre-vote leading up to an election if a candidate can show support from a donor base, but it doesn’t do much to change the opinions of voters in a world that can get plenty of information about people outside of the official channels of mainstream media. Newspapers do not have the power they once did, and television news is so crowded with more interesting content that ad buys really don’t change minds, they just remind people of the name recognition once they are there on voting day to pull the lever for someone. Money can’t buy likeability, it can just get the name out, but if that name is attached to unpleasant thoughts, it can work against a candidate.

That is why Mini Mike Bloomberg will soon be on the way out blowing half of a billion dollars on nothing, and he will likely spend half that amount on the eventual Democrat winner trying to help them beat Trump in the November election purely out of spite. But it won’t matter because while the media won’t be honest with them and tell them how little their money really matters; I’ll be happy to. There is just too much competition out there for news. If a candidate is a phony, or a communist, people are going to find out about it, all the fancy ads won’t help at all. In a time where opinion was much more easily shaped, ads may have worked, but not in this day where media is consumed voraciously and in large doses. There just isn’t a way for an unlikable candidate to come across better by buying likeability. That isn’t for sale and in a free society with an open press, which includes all the Twitter feeds, blogs, and independent videos that are out there screaming for attention, all the money in the world can’t change an unlikeable person into a bastion of sentiment. And if that lesson hasn’t already been learned, it will be before 2020 is over, and Trump will still be the president.

Rich Hoffman

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