The Choice Between Good and Bad: Something special that nobody else these days will give you

Not to continue bashing the Disney Company every day, but because of their placement within the pantheon of cultural standards, they make themselves such a large target—by default.  Matt Clark and I in the video clip below had a rather powerful show for talk radio on WAAM in Ann Arbor, Michigan.  I like that station even though it’s a small market enterprise because it’s still a family business for them and they are real patriots who believe in traditional America as opposed to the giant conglomerates at Clear Channel which are failing by the business quarter.  It could be said that I am a professional at lots of things in life and one thing that is consistent across my résumé in all endeavors is that I specialize culture building.  I understand the signs of decline and I can read the upticks—and many of the reasons I have been positive in regard to Disney is because of its history in preserving traditional American values.  But, over the last two decades they have been increasingly a progressive organization and that makes them a prime concern for me regarding culture building not only within the United States but also in regard to the entire world.  That is the nature of the conversation that Matt Clark and I pondered during his radio show which will appear on 1600 WAAM during the weekend of January 2nd 2016 at 1 PM.  If you’d like to hear the entire two-hour segment CLICK HERE.

I don’t think there is another radio or television broadcast where such an in-depth analysis of the situation concerning our modern problems can be heard.  I was trained by Joseph Campbell to read and understand mythology—the same place that George Lucas learned it from, so I am uniquely positioned to provide commentary that nobody on cable, network, or radio news can provide regarding Star Wars, terrorism and the cultural responsibility of the Disney company to resist putting metal detectors at their entrance and banning toy guns from their properties.  What is wrong in Disney and of course throughout the world is not related to security, it is in cultural values, which is what Matt and I focused on.  Matt is in fact such a good radio guy that he knows how to set up the topics to extract it from me—which is why these conversations are so interesting.

The problem starts with culture and understanding what makes it, is it a reactive thing built from didactic desires, or is it a product of intellectual necessity?  I would propose the later while Disney is currently functioning from the former.  They believe that because they lack a strong CEO type who understands the complexity of culture building the way Walt Disney or George Lucas innately did.  As a company of second-handers they have had to mimic the behavior of their former leaders, like Lucas and Disney, they are clueless in understanding how the responsibility for building culture falls on their shoulders.  Similarly, they are clueless to understand when there is trouble how to deal with a crises.  Because they are second-handers, people who live through others for their sustenance, they assume that somebody understands a situation better than they do, leaving them prone to put too much trust into governments and other collective forces to guide their decisions.  That is why they prefer committees and boards of directors to make decisions instead of strong individualized leadership.

Disney made a huge mistake with The Force Awakens, every toy and commercial mostly featured the bad guy from the latest Star Wars movie to sell those products.  In a desire to recover their investment into the film franchise and to get their market projections, they rely on marketing the villains as a way to guarantee their financial expectations.  The net result is that the social impact on the population in general will be negative—kids are more interested in playing the bad guy when interacting with their peers than the good guys, which is a major problem.  Just a few decades ago kids used to fight over who was going to be the good guy when playing among each other.  Now nobody wants to be the good guy, and that is the fault of culture.  What makes up that culture is every progressive who has pushed for less heroic characters in movies giving good reviews to flawed heroes as opposed to the squeaky clean types who don’t drink, smoke, or have sex before marriage.  Our culture through music, movies, and television have put bad behavior on a pedestal and criticized good behavior.  So it shouldn’t be any surprise that young kids fight over being the bad guy when playing instead of being a good guy.   When there is nothing marketed for a new Star Wars movie but the bad guys, and the good guys are killed, or appear to be losing all the time, the behavior that children will mimic in their daily lives will reflect those priorities.

When Disney makes a film, or a television story of any kind, they must be careful not to allow the good guys to appear subservient to the bad guys in any way.  The progressive experimentation with the gray areas of life is not healthy.   It might make some Santa Monica bar slut feel better about her decisions in life for being a sperm receptacle during her twenties and early thirties, but it will not help young girls in the future not make similar mistakes.  Hollywood is full of these young women who work in the industry and party at the bars around Wilshire Blvd and they think they are the smartest people in the world because they manage to show their boobs to Quentin Tarantino at a party, who is essentially the same little boy growing up in Knoxville, Tennessee that he has always been. I like Tarantino, we share a taste for Sergio Leone movies and car chases, but he’s not very sophisticated as a filmmaker. Yet because his movies feature good guys who go bad, often, and bad guys who do good, there is mass appeal to the gutter sluts and social misfits of our culture. But Tarantino currently sets the standard on Wilshire and those slutty Santa Monica types who put on heels during the day and strip it off for anybody at night create market value based on their intellectual assumptions. Marketing executives assume that those Hollywood filmmakers and the agents who dangle from the industry know what they are doing, so they follow right along, and soon the entire industry is copying off each other because nobody has an original idea about anything because nobody dare go against the trends of the day which are often set in those Santa Monica, and New York City bars by skanks, whores, and insecure social climbers.

Meanwhile a kid at Wal-Mart wants a new Star Wars toy and they see Kylo Ryn on the cover who looks like he’s always beating the good guys—otherwise he wouldn’t be featured so prominently on the marketing material. After five or six years of playing the bad guy, when the kid hits adolescence and has to make decisions about, drugs, and individual integrity, they stand on the foundations created for them by the toys they played with and the lessons they learned in their youth. If the message is confusing, that bad guys sometimes aren’t so bad and that good guys are often just as bad as good guys, then that person will grow up to be a messed up adult. And before anybody says they disagree, just look around at the adults you know dear reader, the world is full of such people—and this is how they were made. The instruction for proper intellectual value and social relationships is directly built from the type of stories that we tell our kids. It’s OK to market those stories under a capitalist banner, but there is a responsibility in doing so.

Now, I know the next thing the curious reader here will say is, if I had the opportunity to make millions of dollars selling stories featuring bad guys over good guys I would as well. Well, I have a long history with this, a background that had personal instruction by Sol Stein, Linda Nagata, and even a little help from Skip Press in putting me directly in contact with Steven Spielberg’s agent for a project I was working on. I have looking back on it a lot of experience with Hollywood, so I know what I’m talking about and let me say this. When given the opportunity to have a lot of money by writing bad guys, or sticking with my good guys, I have never surrendered my position. It may not be what the market desires right now, but I refuse to participate in the perpetuation of evil by promoting bad guys over good—and by supporting the gray over black and white morality, it accomplishes just as bad of an end result. I have forgone personal wealth to do the right thing, so I expect others to do so as well—especially the Disney Company. I’ve known quite a lot of those skanks, and whores in Hollywood and believe me, they aren’t all women—and I turned them away several times—because it was the right thing to do. So for the same reasons, I don’t have a lot of sympathy for those who do sell-out for some quick money.

As talked about with Matt Clark, the cause of the problems in our culture will not be solved with metal detectors and gun restrictions—the source is in broken culture perpetuated irresponsibility by the weakest and worst that our society has produced. If we really want to be safe and to have a good and productive society then we must focus on separating the good guys from the bad and avoiding designations of gray and muddied fantasies of equality where the bad are placed at the same level as the virtuous. The root cause of most of our societal misery around the world is in this very simple concept. And the only way out of it is to be good. That is why during my next show on WAAM I will focus on just that type of concept and will offer society something they won’t get anywhere else. A path toward virtue in America once again—be sure to tune in, because I will promise this, you won’t get this kind of show anywhere in the world in any media format. It will be one of a kind. My path through life is very unique and I am offering those important lessons for those who are best positioned to utilize them. I wouldn’t ask anybody to do what I have not been willing to do myself, if I can make decisions based on ethics for the benefit of culture building, then so can Disney—and everyone in entertainment.

Rich “Cliffhanger” Hoffman


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